From branded jingle contests to heatwave promotions, this list of August 2020 social media trends highlight some of the most innovative ways companies and brands have utilized their social media accounts to engage with consumers.
The summer is in full swing, and with it has come major heat waves. Budweiser took advantage of this with a temperature-specific promotion, in which the brand adjusted its prices based off of the weather. This promotion is an extension of Budweiser's Chill zone Giveaway, which encourages consumers to follow the brand on social media. On a similar note, Heineken is playfully celebrating summer and helping those socially distance with a novelty six-foot cooler, promoting hilarious social media moments that help the brand remain socially conscious and playful.
Top 65 Social Media Trends for August
![Artist-Created Magazine Covers](http://cdn.trendhunterstatic.com/phpthumbnails/432/432376/432376_1_230c.jpeg?auto=webp)
66
Artist-Created Magazine Covers
The British Vogue August 2020 Covers Explore the Idea of "Reset"
![Infectious Messaging Webinar](http://cdn.trendhunterstatic.com/phpthumbnails/431/431825/431825_1_230c.jpeg?auto=webp)
65
Infectious Messaging Webinar
Jeremy Gutsche Shares Tactics to Help Your Marketing Stand Out
![Radically Rebranded Creative Studios](http://cdn.trendhunterstatic.com/phpthumbnails/432/432658/432658_1_230c.jpeg?auto=webp)
64
Radically Rebranded Creative Studios
An Interview with Jeff Staple on the New Reed Art Department
63
Meme-Inspired Cartoon Mugs
Disney's Honest Mugs Spotlight Villains in a Humorous Way
62
Tiny Architecture Publications
'Tiny House: Live Small, Dream Big' Highlights Stylish Dwellings
61
Shoppable Content Experiences
Verishop's Experience Fuses AI, Entertainment & Online Shopping
60
Matchmaking Content Creator Platforms
Bilibili Launched Sparkle to Connect Brands and Creatives
59
Play-Inspiring Pizza Boxes
These Pizza Delivery Boxes Share a Meal and Entertainment
58
Home Camping Boxes
Shake Shack's Shack Camp Box Shares Six Weeks of Activities
57
Influencer Mask Campaigns
Hanes Launched the #Maskaround Campaign Urging People to Wear Masks
56
360 AR Mountain Experiences
The National Geographic Everest AR Experience Lets You Virtually Visit
55
Social Storefront Platforms
sellit by PLANOLY Helps Small Businesses Sell Via Social Media
54
Artistic Skincare Videos
Laneige Teamed Up with Sagmeister & Walsh, to Express Luminous Beauty
53
Self-Love Fragrance Campaigns
Marc Jacobs' Perfect Campaign Features Models & Consumers Alike
52
Heat Wave Beer Promotions
Budweiser is Reducing Beer Prices Based on Increases in Weather
51
Adventurous Overlanding SUVs
This Toyota RAV4 Adventure is Modified for Total Trip Comfort
50
Aftermarket Satellite Phone Devices
The New Bivy Stick Prepares Adventurers for Off-Grid Travel
49
Virtual Fashion Platforms
RUNWAY360 is a One-Stop Solution for Experiencing & Purchasing Fashion
48
Cult Cartoon-themed Engagement Rings
The Pokémon Company Debuts a Line of Pokémon Engagement Rings
47
Connected Voice Assistant Eyewear
The 'Lucyd' Bluetooth Smart Glasses Support Modern Lifestyles
46
Virtual Crowd Beer Promotions
Michelob Ultra Launched Virtual Crowd Promotion with the NBA
45
Virtual Business Festivals
Time Out & Instagram Hosting an Independent Business Showcase
44
Branded Social Media Series
Lexus Launched a New Series Named 'Lexus Creates' with Coco Sato
43
Gamified Bus Stop Billboards
Malibu's A Bit of Sunshine Ads Integrate an AR Snapchat Game
42
Complimentary Mint Campaigns
Mask Mints are Free for Those Who Wear a Mask in Public
41
Parody Pizza Ads
Papa John's "New Spice Guy" Introduces Five New Spicy Pizzas
40
Shoppable Social Media Platforms
Instagram Launched a New Shop Using Facebook Pay Technology
39
Professional Vegan Bacon Tasters
Raging Pig Co. is Hiring a Remote Professional Vegan Bacon-ifer
38
Swedish-Style Ice Cream Giveaways
Nick's Ice Cream is Treating a Lucky Nick to a Year of Ice Cream
37
Uplifting Lockdown Playlists
Burt's Bees Created a Soothing Nature Sounds Playlist
36
One Tap Photo Editors
Quickart Makes It Easy to Achieve Double Exposures & Fragmented Effects
35
Science-Themed Skincare Platforms
Chemist Confessions Tackles the Beauty Industry with Science
34
Champagne-Flavored CBD Gummies
Not Pot's Newest Vegan CBD Gummies Taste Like Pink Champagne
33
Never-Ending Music Videos
Twenty One Pilots' Music Video Requires Fan Engagement & Goes on Forever
32
Influencer Livestream Platforms
The Amazon Influencer Program Created a Dedicated Content Platform
31
Interactive Online Cemetery Networks
The 'Seentus' Social Network Lets Users Leave Their Mark
30
Outdoor Board Game Campaigns
#PlayItOutdoors Encourages Players to Take Their Games Outside
29
Branded Six-Foot Cooler Giveaways
Heineken's Six-Foot Dos Equis Cooler Keeps Users Safely Apart
28
Fun Fair Ice Creams
Jeni's State Fair Collection is Accompanied by a Virtual Fair Experience
27
Punny Beer Giveaways
Big Green Egg and Hamm's are Giving Away Custom Minimax Big Green Egg Grills
26
Humurious Mac-and-Cheese Giveaways
Velveeta Launched the #OneShellOfAPromo Campaign
25
Shoppable TV Events
The Syfy Network Will Air a Shoppable TV Event with a New Checkout Tool
24
Branded Cooking Shows
Rubbermaid Launched an Instagram Cooking Show with Katherine Schwarzenegger
23
Dairy-Free Sundae Campaigns
#EveryDayIsSundae Shares a Week of Sundae Recipes
22
Refreshing Fruit-Inspired Sparkling Waters
Waterloo Sparkling Water Announces a Hybrid Flavor
21
Dance-Based Superstore Campaigns
Walmart Leverages TikTok to Reach Millennial Parents
20
Motivating Exercise App Features
Peloton Quests Includes a New Gamified Feature for the Mobile App
19
User-Generated Snack Ads
Doritos Launches the 'Crash from Home' Contest with Accompanying Prizes
18
Blockchain-Integrated Beer Releases
Hamil Farms and Others Launched a New 'Bock Chain' Beer
17
Musical Chewing Gum Packs
Trident Gum Chew Tunes Packs Correspond to an Instrumental Sound
16
Meal-Trading Campaigns
Popeyes Promoted Its Family Meals By Teasing Pizzas on Twitter
15
Authentically Brewed Soy Sauces
The Thai Dragon Soy Sauce Comes in Light and Dark Varieties
14
BLM Social Media Filters
The Conversationalist Launch an AR Filter to Support Black Lives Matter
13
Replica Gaming Console Releases
Lego is Releasing an NES Console That Consumers Can Build
12
Parent-Targeted Sports Content
Spikeball Creates Parent-Inspired Content on TikTok
11
Musical Hologram Gigs
Yungblud Created a Captivating Live Entertainment Experience
10
AR Sunglasses Experiences
Bollé Created a New Sunglasses Try-On Feature Through Instagram
9
Virtual Parenthood Hubs
WaterWipes' Early Days Club Supports New & Expecting Parents
8
At-Home BBQ Cook-Alongs
Ardbeg & YouTube's DJ BBQ are Hosting Online Cooking & Cocktail Sessions
7
Avocado-Themed Drive-Thrus
Del Taco's Guac-Thru Shares Fresh, Free Guacamole
6
Cereal-Flavored Ice Pops
Froot Loops Ice Pops are Currently Available from Dollar Tree
5
Retailer-Branded Anti-Bullying Campaigns
Superdrug & Ditch the Label Partner for #BeKind Campaign
4
Playful Mochi Tournaments
My/Mo Mochi Ice Cream is Hosting the "Chompionship Games"
3
Beer-Branded Jingle Contests
Busch Launched a Creative Competition to Revamp Its Classic Jingle
2
Citrusy Premixed Cocktail Drinks
The WKD Lemon Drink Brings a Citrus Touch to the Lineup
1
Isolated Hockey League Games
The NHL Bubble Ensures that the Primary Focus is Healthy and Safety
Related Ideas
Streetwear-Inspired Beer Collaboration
Fat Tire and Vans Have Announced a Collaboration
Spontaneous Summer Picnics
Absolut Vodka & Sprite's HANGOUT-OF-HOME Inspires Unplanned Gatherings
Positive Social Media Campaigns
The New Tumblr Campaign Champions Community Over Controversy
Sriracha-Inspired Music Campaigns
Lee Kum Kee Presents a Saucy Summers Playlist and Music Collabs
Sun Safety Beach Takeovers
Sun Bum's Miami Beach Takeover Supported Safe Fun in the Sun
Beer Enthusiast Campaigns
Yard House Searches for its Chief Beer Officer Amongst Fans
Nostalgic Beer Brand Phones
The Boring Phone by Heineken Helps Adults Focus on What Really Matters
Sober October Campaigns
Kit NA Brewing Launched 'Under Your Own Influence Sober October'
Premium Clean-Cut Drink Branding
The Sparkling ICE Branding Refresh Enhances Visibility
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Hug-Inspired Olympics Campaigns
Coca-Cola's Summer Olympics Campaign was Inspired by True Events
Parenthood Beer Campaigns
Coors Light Celebrates Parents with 'Cheers to Parenthood' Campaign
Olympic-Themed Beer Campaigns
The Corona Cero 'For Every Golden Moment' Celebrates Paris 2024
Break-Encouraging Soda Branding
The Diet Coke Break Campaign Includes Customized Cans
Temperature-Sensing Soccer Jerseys
The Coors Light Chill Jersey is Perfect Soccer Fans
Spin-and-Save Restaurant Promotions
The Ruby Tuesday Summer of Savings Sweepstakes is Interactive
Star-Studded Tech Campaigns
Jewellery Pros and Music Talent Promote the Bose Ultra Open Earbuds
Fridge-Decorating Social Trends
Bed Bath & Beyond Participated in 'Fridgescaping' Trend
Reactive Fan-Based Football Campaigns
Coors Light Launched a New 'Coors Light Coors Light' Spot
Spicy Summer-Inspired Initiatives
Lee Kum Kee Launches the 'Heat Heroes' Program
Seasonal Phone Booth Activations
Spotify's Q4 is Calling Urges Brands to Start Holiday Advertising
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Authenticity-Emphasizing Beer Campaigns
Firestone Walker Brewing Company Launches This is 805 Beer
Heated QSR Anniversary Campaigns
Burger King Brazil Celebrates Milestone with a New Campaign
Real Fruit Juice Refreshers
Tropicana Refreshers Help Summer Lovers Sip the Essence of the Season
Athlete-Lifestyle-Embracing Beer Campaigns
Michelob ULTRA Drops a Star-Studded Super Bowl LIX Spot
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Japanese-Inspired Seltzer Launches
Suntory’s Unusual Your Usual Campaign is Authentically Quirky
AI-Assisted Business Ads
Google Workspace's 50 States, 50 Stories Shares Small Businesses Using AI
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
AI Social media Management
Social360 Offers a Streamlined Solution to Stay Ahead of the Curve
Alcohol-Free Beverage Campaigns
Heineken Launched its Global '0.0 Reasons Needed' Campaign
Hydrating Outdoor Billboards
Gatorade's BPM Pay Panels Replenish Urban Athletees on the Go
Beer-Branded Music Platforms
Coors Light is Introducing the Chill Amplified Platform
Dating-App Holiday Campaigns
Bumble Holiday Campaign Sparks Real-Life Connections This Season
Data-Driven QSR Campaigns
Burger King's BK Unwrapped Reveals Customers' 2024 Ordering Preferences
Social Media App Campaigns
Snapchat Promotes Creators in a Bold Campaign Amid TikTok Uncertainty
Artist Edition Tequila Boxes
Tequila Don Julio is Declaring A Summer of Mexicana with Music & More
Festive Advent Campaigns
Cadbury's 24 Out-of-Home Ads Represent the Countdown to Christmas
Cross-Category Refreshment Campaigns
Sprite and Pringles Hot Have Teamed Up for a New Campaign
Free Ice Cream Promotions
Kroger is Celebrating the Start of Summer by Giving Away 45,000 Pints
Country-Conjoining Beer Can Designs
Heineken Spotlights One Shared Star Motif on its Cans
Cooling Solution Contests
Bliss Skincare Offers Consumers a Chance to Have Ac Bills Paid
Country Music Songwriting Contests
Busch Light Fans have the Chance to Inspire a BRELAND Song
Music Ticketing Campaigns
Coors Light Introduces 'Fix Tixflation' for Music Entertainment
Brand-Influencer Collaboration Tools
Squad Debuts a New Sponsor Button on Famous Birthdays
Wellness-Promoting Employee Initiatives
DICK'S Sporting Goods Debuts the Summer of Sport Challenge
Fandom-Friendly Campaigns
WhatsApp & Netflix Unite for a Squid Game Fandom Celebration
Summer-Themed Energy Drinks
These New CELSIUS Flavors are Perfect for Beach and Poolside Enjoyment
Exclusive Social Shopping Snacks
Like Air is Launching Limited-Time Flavors on TikTok Shop
Interactive Soccer Campaign
Michelob ULTRA Has Announced Its Largest Summer Initiative to Date
Epic Rapper-Backed Soda Campaigns
PEPSI Launched its 'Make Your Gameday Epic' Campaign
Expansive Summertime Cafe Refreshments
The Tim Hortons Summer Drinks Menu Has Two New Drinks
Dog-Focused QSR Campaigns
The Hot Dog on a Stick Dog Days of Summer Campaign Treats Pooches
Social Media Analytics Tool
Track and Improve Social Media Growth with Hivehubai’s Analytics Tools
QSR Summer Pop-Ups
McDonald's Mexico Launched a Summer-Themed Activation in Mexico
Virtual Pub Museums
Heineken Pub Museums Spotlight Important Cultural Locations
Visual Beer Brand Identities
Grolsch Has Unveiled a New Visual Brand Identity in Canada
Eclipse-Inspired Beer Campaigns
DAVID Miami Creates the Global Corona Lime Light Campaign
Social Media Enhancers
Caption Generator Provides Custom Captions, Hashtags, and Music Suggestions
Evening Milkshake Promotions
Sonic is Launching a Half Price Shakes Promotion for the Summer
Eco-Minded Millennial Ads
Coors Seltzer's 'Call to Inaction' Campaign Aims to Save Water
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
Music-Inspired Retail Campaigns
Macy’s is Launching Its Summer’s Greatest Hits Campaign
Interactive Beer Giveaways
Dos Equis and Drew Brees Offer Free Beers Tied to Football Strategies
Musical Beer Campaigns
Desperados Beer Brings the Latin Vibe with a Dembow Anthem
Succulent Shandy-Flavored Sausages
The Johnsonville Summer Shandy Beer Brats are Arriving Now
Refreshingly Bold Beer Campaigns
All Day IPA Debuts a Socially-Inclined Spot and New Can Look
Outdoor-Themed Summer Sweepstakes
CLIF BAR Encourages More People to Spend Time Outdoors
Summer-Specific Canadian Campaigns
Que Pasa Launches its 'Summer Bummer Insurance' Event
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
AI-Powered Music Remixing Apps
Sprite is Reprising its Limelight Music Platform for Consumers
Beer Brand-Supported Fashion Shows
Fashion Art Toronto Has Partnered with Kronenbourg 1664
Spooky Seasonal Libation Campaigns
The Heineken Meet the Chillers Campaign is Character-Driven
CGI-Generated Brand Updates
Tiger Beer Unveils a CGI-Generated Tiger Stripe Across Multiple Cities
Marketing Idea Generators
Thunderbucket Provides Marketing Ideas and Observations at Speed
Gen Z-Marketed Alcoholic Beverages
United Breweries Unveils a New Kingfisher Flavours Brand
Consumer-Driven QSR Burger Contests
The Burger King Million Dollar Whopper Contest is On Now
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
Localized Beer-Fridge Campaigns
Natural Light Unveils 'The Neighborator' for the Holidays
Pumpkin-Inspired Community-Themed Campaigns
Danone North America Debuts the Tri Pumpkin Campaign
Colorful Kitchen Pop-Ups
Primal Kitchen Partners with Pintrest for a Special Initiative
Emoji-Inspired Beer Campaigns
Corona's Emojiless Pledge Fights Digitization & Celebrates Reality
Summer-Ready Free Beverage Promotions
Athletic Brewing Company is Handing Out Its Run Wild IPA
Summer Bucket List Challenges
Teremana® Tequila Launched the Summer of Mana Bucket List Challenge
Social Media Rewards Platforms
Thumzup Welcomes Hi Five Energy Drink on Its Rewards Platform
Social Soda Mixer Campaigns
Level Up With 7UP Inspires Gen Z and Millennial Consumers
Social Marketplace Updates
Instagram Launches a Marketplace to Better Connect Brands and Creators
Minimizing Phone Usage Initiatives
Heineken's Latest Campaign Addresses Phone Use at Music Events
Co-Branded Digital Travel Hubs
The Corona Global Hub Spotlights Experiences Rooted in Nature
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Artistic Libation Campaigns
The Madrí Excepcional 'Paint Your Pint' Competition Challenges Fans
Video Game Refreshment Campaigns
The Suntory x Super Mario Campaign is Playful
Summer Beverage Contests
Hiland Dairy Has Launched the Summer Sips and Snacks Sweepstake
Seasonal Beer Campaigns
Shiner Beer Holiday Campaign Showcases Texas Traditions
Real-Time Trending Spot Features
Roadtrippers Introduces the Trending Spots Feature to Its App
Tongue-In-Cheek Grilling Ads
Hellmann's Canada Ignites Grilling Season Early with "May-0" Petition
Sippable Summer Pale Lagers
BJ’s Restaurants Just Added a New Cool Tricks IPL
Sporty Solo Travel Platforms
SurfYogaBeer is a New York City-based Active & Social Travel Company
Comprehensive Apparel Brand Campaigns
Apparel Group Launches Its Expansive 'Summer-Time' Campaign
Chinese Youth Search Reports
Xiaohongshu Has Released Report on Search Habits Among Youth in China
Gamified Yogurt Tube Campaigns
The Frubes Freeze ‘Em Campaign Includes a New Online Game
Action-Oriented Mental Health Initiatives
TUNED IN To Mental Health Boosts Support & Curbs Stigma
Cheeky Financial Stress-Alleviating Campaigns
HOPWTR Has Debuted a Creative Promotional Campaign
Real-Time Nightlife Finders
HotSpot Discovers Trending Nightlife Spots With Real-Time Insights
Blended Frozen Treat Menus
The Dairy Queen Summer Blizzard Menu Was Unveiled for 2024
Sports Fan Advent Calendars
The Countdown to Chill Calendar Aligns with College Basketball Season
Hockey-Focused Influencer Campaigns
Great Clips Introduces the ‘Show Your Flow’ Campaign
Alcohol Sporting Partnerships
AB InBev Will Be the Sponsor of the Olympics Until 2028
First-Taste Burger Boxes
McSpicy x Frank's RedHot Released "the Hottest Drop"
Grand American Tours
Natural Light Beer Launches American EuroTrip Sweepstakes
Frozen Pizza-Centered Campaigns
Dr. Oetker Debuts the Frozen Pizza Publicist Campaign
Back-To-School Sporty Campaigns
JD's Start Fresh Campaign Celebrates Today's Youth Culture
Appetizer-Themed Holiday Campaigns
Summer Fresh® Debuted 12 Days of Appetizer Recipes
European-Style Lager Campaigns
David Beckham Stars in a Teased Stella Artois' Super Bowl
Cheeky Rapper-Headed Beer Campaigns
Vanilla Ice Saves Beers from Accidentally Exploding
Music-Centric Branding Initiatives
BACARDÍ Rum Partnered with the MTV Video Music Awards
Seasonal Street Food-Inspired Menus
Taco Cabana Street Food Fest Features Ample Food and Drink
Summery Private Label Foods
Publix Summer Specials are Arriving to Help Consumers Celebrate
Connected Packaging Updates
Appetite Creative Revamps its Connected Packaging with Tetra Pak
Social Media Content Creators
Social Media Kit Simplifies Carousel Posts with Figma Templates
Social Gathering-Scheduling Apps
Tecatita Light Debuts the Convenience-Focused Momentitos App
Christmas-Inspired Summer Campaigns
Toys for Tots Supports Children with Christmas in July
Artist Connection-Focused Initiatives
Summer VonHolten’s New Personal Blog is About Connection
Surfing-Centric Podcast Series
This Podcast Was Created By 805 Beer and the World Surf League
Brand-Aligned Graphics
Bento Highlights Lets Users Craft Polished, Professional-Looking Graphics
AI Summary Tools
Summer AI Provides Quick Blog Summaries and Connects Readers to Products
SaaS Influencer Marketing Tools
Beeing Social Launches 'Buzz Bee Buzz' for Influencer Marketing
Summer Travel Soda Promotions
Shloer and On the Beach Partnered on a New Summer Promotion
Secondary Social Media Features
Instagram is Rolling out the Flipside Feature On User Profiles
Bubbly Canned Sakes
SummerFall is a Sparkling Sake Designed for Drinking Outside
Weekly BOGO Refreshment Deals
These HTeaO BOGO Deals Will Arrive to Finish Off Summer
Healthcare Marketing Deals
Haleon Taps Collectively to Enhance its Influencer Marketing Strategies
Frozen Spirit Sweepstakes Campaigns
The Jägermeister Freeze to Win Campaign Requires Refrigeration
Home Relaxation Beer Promotions
This Abbot Ale Promotion Encourages Cozy Nights at Home
Summery Juice Campaigns
Tropicana Launches a Destination Giveaway with Ciara Miller
Parent-Rewarding Burger Promotions
This Wayback Burgers Promotion Rewards September Baby Parents
Celebratory Pizza Promotions
Little Caesars Summer of Hot-N-Ready Giveaways & Getaways is Tasty
New Year Sandwich Promotions
This Urban Eat On-Pack Promo Offers Hundreds of Prizes Up for Grabs
Social Media Visibility Boosting
Instagram hashtags is a Free Service to Enhance Your Instagram