Doritos Launches the 'Crash from Home' Contest with Accompanying Prizes
Daniel Johnson — July 21, 2020 — Marketing
References: doritos & marketingdive
Frito-Lay's Doritos brand is launching a new contest, named 'Crash from Home,' which will encourage people to participate in the newest commercial from Doritos. The 'Crash from Home' contest is being promoted on the company's social media accounts with the hashtag #CrashFromHome, and people can enter the contest until July 28th.
Contest winners will be included in the upcoming ad, which will air during the first NFL Sunday Night Football broadcast on September 13th. Winners will also receive portion of the $150,000 prize.
The contest may be successful, as it leverages user-generated content which fosters authentic connections between consumers and a brand. Additionally, many consumers could be motivated to participate due to the large prize.
Image Credit: Frito-Lay
Contest winners will be included in the upcoming ad, which will air during the first NFL Sunday Night Football broadcast on September 13th. Winners will also receive portion of the $150,000 prize.
The contest may be successful, as it leverages user-generated content which fosters authentic connections between consumers and a brand. Additionally, many consumers could be motivated to participate due to the large prize.
Image Credit: Frito-Lay
Trend Themes
1. User-generated Content - Opportunity for brands to engage with consumers by leveraging user-generated content in advertising campaigns.
2. Social Media Promotion - Utilizing social media platforms to promote contests and engage a wider audience.
3. Authentic Connections - Creating a sense of authenticity by involving consumers in the brand's advertising process.
Industry Implications
1. Food and Beverage - Food and beverage companies can leverage user-generated content to connect with consumers and build brand loyalty.
2. Advertising and Marketing - The advertising and marketing industry can explore innovative ways of incorporating user-generated content in campaigns to increase consumer engagement.
3. Social Media Platforms - Social media platforms can collaborate with brands to promote user-generated content and enhance user participation.
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