Shloer and On the Beach Partnered on a New Summer Promotion
Michael Hemsworth — June 7, 2024 — Marketing
References: shloer & grocerytrader
Shloer and On the Beach have partnered to provide consumers with the ability to win an exclusive prize this summer just for enjoying some of the former brand's signature refreshments.
The on-pack promotion will be observed across Shloer's bottles and can packs, and will enable consumers to enter for the chance to win a £5,000 luxury family holiday voucher. The promotion also includes hundreds of additional prizes that participants can enter to win including merchandise packs or coupons.
Brand Manager for Shloer at SHS Drinks Alexandra Wilcox commented on the Schloer and On the Beach partnership saying, "Shloer Zero is a great-tasting way to reduce calorie intake without having to compromise on taste, and now consumers can enjoy Zero and enjoy the chance to win fantastic holiday vouchers so that they can be on the beach, with On the Beach.”
The on-pack promotion will be observed across Shloer's bottles and can packs, and will enable consumers to enter for the chance to win a £5,000 luxury family holiday voucher. The promotion also includes hundreds of additional prizes that participants can enter to win including merchandise packs or coupons.
Brand Manager for Shloer at SHS Drinks Alexandra Wilcox commented on the Schloer and On the Beach partnership saying, "Shloer Zero is a great-tasting way to reduce calorie intake without having to compromise on taste, and now consumers can enjoy Zero and enjoy the chance to win fantastic holiday vouchers so that they can be on the beach, with On the Beach.”
Trend Themes
1. On-pack Promotional Campaigns - Soda brands integrating instant rewards on packaging heighten consumer engagement and brand loyalty.
2. Calorie-conscious Beverage Options - Special offers within low-calorie beverage segments cater to the health-conscious consumer, driving market demand.
3. Collaborative Marketing Partnerships - Joint marketing strategies between beverage companies and travel agencies can create compelling incentives for consumers.
Industry Implications
1. Soft Drink Industry - Innovative promotional tactics in the soft drink market can significantly boost consumer interest and purchase intent.
2. Travel and Leisure Industry - Partnerships with beverage brands provide unique marketing avenues for travel companies to attract new customers.
3. Health and Wellness Industry - Low-calorie beverage promotions align with the growing consumer demand for healthier lifestyle options.
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