Busch Launched a Creative Competition to Revamp Its Classic Jingle
Riley von Niessen — June 30, 2020 — Marketing
References: busch
Busch Beer is giving musicians the chance to have their rendition of its iconic jingle, 'Head for the Mountains,' featured in an upcoming ad. The winner will also receive a $10,000 ambassador deal with the brand, as well as a private recording session with country singer Billy Ray Cyrus.
The original jingle was first featured back in the 1980s, and the brand is looking to pay homage to its long-standing heritage by reviving it again with a new rendition. Cyrus, who previously recorded his own rendition of the jingle, will help to select the winning recreation, and will appear in the ad alongside the song.
Those interested in sending in a submission can learn more about the competition through Busch Beer's website, and have until July 5th to apply. To enter, they're required to record their rendition of the jingle, and post the video or audio file to Facebook, Twitter, Instagram, or YouTube with the hashtags #HeadForTheMountains and #Contest.
Image Credit: Busch Beer
The original jingle was first featured back in the 1980s, and the brand is looking to pay homage to its long-standing heritage by reviving it again with a new rendition. Cyrus, who previously recorded his own rendition of the jingle, will help to select the winning recreation, and will appear in the ad alongside the song.
Those interested in sending in a submission can learn more about the competition through Busch Beer's website, and have until July 5th to apply. To enter, they're required to record their rendition of the jingle, and post the video or audio file to Facebook, Twitter, Instagram, or YouTube with the hashtags #HeadForTheMountains and #Contest.
Image Credit: Busch Beer
Trend Themes
1. Music Contest - Opportunity for brands to engage with musicians and consumers through creative competitions.
2. Reviving Heritage - Brands can tap into nostalgic sentiments by revamping classic jingles or logos.
3. Celebrity Collaboration - Collaborating with celebrities can add credibility and excitement to brand campaigns.
Industry Implications
1. Beverage - Beverage companies can leverage jingle contests to create buzz and engage with consumers.
2. Music Entertainment - Music entertainment industry can partner with brands to promote competitions and discover new talent.
3. Advertising & Marketing - Advertising and marketing agencies can assist brands in executing creative jingle contests.
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