Marc Jacobs' Perfect Campaign Features Models & Consumers Alike
Laura McQuarrie — July 20, 2020 — Fashion
References: cosmeticsbusiness
Marc Jacobs' Perfect fragrance for women was inspired by Marc Jacobs' own "I am perfect as I am" mantra and tattoo and it is said to offer a scent experience that's both playful and unexpected. In this same spirit, the brand launched a fragrance campaign for Perfect that stars a mix of models and consumers.
The campaign boasts a vibrant collage style and it's accompanied by words that express "Perfect As I Am." The consumers who were chosen to participate following a social media casting call appear in the campaign alongside industry names like Lila Moss, the daughter of Kate Moss, Alek Wek, Akon Changkou and others.
The packaging for Perfect has a crystal-cut cap that's adorned with eclectic, colorful charms.
Image Credit: Marc Jacobs
The campaign boasts a vibrant collage style and it's accompanied by words that express "Perfect As I Am." The consumers who were chosen to participate following a social media casting call appear in the campaign alongside industry names like Lila Moss, the daughter of Kate Moss, Alek Wek, Akon Changkou and others.
The packaging for Perfect has a crystal-cut cap that's adorned with eclectic, colorful charms.
Image Credit: Marc Jacobs
Trend Themes
1. Self-love Fragrance Campaigns - Disruptive innovation opportunity: Create fragrance campaigns that promote self-love and inclusivity by featuring a mix of models and consumers.
2. Vibrant Collage Campaigns - Disruptive innovation opportunity: Utilize vibrant collage-style visuals in marketing campaigns to create a playful and unexpected brand experience.
3. Crystal-cut Packaging Design - Disruptive innovation opportunity: Incorporate crystal-cut caps adorned with eclectic, colorful charms in packaging design to enhance the appeal of fragrance products.
Industry Implications
1. Fragrance - Disruptive innovation opportunity: Develop innovative fragrance products that align with self-love and inclusivity messaging.
2. Fashion - Disruptive innovation opportunity: Collaborate with models and consumers in fashion campaigns to create a more relatable and diverse representation of beauty.
3. Design - Disruptive innovation opportunity: Experiment with unconventional packaging designs like crystal-cut caps to differentiate fragrance products in the market.
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