The British Vogue August 2020 Covers Explore the Idea of "Reset"
Laura McQuarrie — July 13, 2020 — Fashion
References: instagram & designtaxi
The 14 British Vogue August 2020 covers were created in collaboration with some of the most renowned artists and photographers in the UK. All of the magazine covers explore the idea of what it means to "reset," which is a much-needed message during what has been an uneasy and tumultuous year for the world as a collective.
Each cover design features a local landscape from each creator—for David Hockney, that's a wheat field near Fridaythorpe in Yorkshire or a view of Carbost, Isle of Skye, as captured by photographer Nadine Ijewere’s iPhone camera. Within the pages of British Vogue August 2020, readers will find an essay called All Across the Land by Helen Macdonald that also fits into the magazine issue's overarching theme of "reset."
Image Credit: British Vogue
Each cover design features a local landscape from each creator—for David Hockney, that's a wheat field near Fridaythorpe in Yorkshire or a view of Carbost, Isle of Skye, as captured by photographer Nadine Ijewere’s iPhone camera. Within the pages of British Vogue August 2020, readers will find an essay called All Across the Land by Helen Macdonald that also fits into the magazine issue's overarching theme of "reset."
Image Credit: British Vogue
Trend Themes
1. Artist-collaborated Covers - The trend of collaborating with artists to create unique magazine covers offers an opportunity for media outlets to differentiate themselves and create buzz.
2. Message-driven Covers - Magazine covers with a strong message that resonates with readers offer an opportunity to create emotional connections with audiences and drive sales.
3. Local Inspiration Covers - Magazine covers that feature local landscapes inspired by artists offer opportunities for businesses to offer unique perspectives and connect with local communities.
Industry Implications
1. Publishing - Collaborating with artists to create unique covers can help publishers attract new readers and generate buzz for their publications.
2. Fine Arts - Creating magazine covers can be an opportunity for artists to showcase their work to a wider audience and collaborate with media outlets.
3. Tourism - Using local landscapes as inspiration for magazine covers can help promote tourism to lesser-known areas and attract visitors to explore new destinations.
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