The Corona Global Hub Spotlights Experiences Rooted in Nature
Laura McQuarrie — April 12, 2024 — Marketing
References: marketingdive
AB InBev and Tripadvisor collaborated to launch a co-branded digital travel hub, the Corona Global Hub, sharing curated travel guides and itineraries, plus first-hand traveler insights, reviews and discounts.
"With around one in five Tripadvisor users prioritizing nature and the outdoors on their holiday, this partnership with Corona is an exciting opportunity to showcase a host of global destinations, with first-hand traveller insight and experience, to get people excited about where to explore next,” said Christine Maguire, global VP of sales and partnerships for Tripadvisor.
Through the digital Corona Global Hub, consumers can also access the 2024 Corona Sunsets Festival World Tour and book curated travel packages. The regional hub is launching in Chile, followed by South Africa, Colombia, Brazil, Canada and more.
"With around one in five Tripadvisor users prioritizing nature and the outdoors on their holiday, this partnership with Corona is an exciting opportunity to showcase a host of global destinations, with first-hand traveller insight and experience, to get people excited about where to explore next,” said Christine Maguire, global VP of sales and partnerships for Tripadvisor.
Through the digital Corona Global Hub, consumers can also access the 2024 Corona Sunsets Festival World Tour and book curated travel packages. The regional hub is launching in Chile, followed by South Africa, Colombia, Brazil, Canada and more.
Trend Themes
1. Co-branded Digital Travel Hubs - Unlocking new ways for brands to collaborate and create immersive digital experiences for travelers.
2. Nature-centric Travel Experiences - Showcasing an emerging trend where travelers seek experiences rooted in nature and the great outdoors.
3. Curated Travel Guides and Itineraries - Revolutionizing the travel industry by offering personalized guides and itineraries tailored to individual preferences.
Industry Implications
1. Hospitality and Tourism - Exploring opportunities for hotels and travel companies to partner with brands for enhanced digital travel experiences.
2. Beverage and Alcohol - Creating synergies between beverage companies and travel platforms to promote unique travel destinations and experiences.
3. Event Management - Discovering possibilities for event organizers to integrate digital platforms for promoting and booking travel packages alongside events.
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