Yungblud Created a Captivating Live Entertainment Experience
Laura McQuarrie — June 29, 2020 — Pop Culture
References: yungblud-live.unilad & tpimagazine
With concert venues closed and mustic festivals cancelled for the season, live entertainment experiences are moving online. While some online events have taken the form of virtual concerts, multi-part music series or intimate performances on social media, Yungblud launched The YUNGBLUD Show, a livestream online gig. The artist recently also worked with LadBible’s music platform, UNILAD Sound, to create another unique virtual gig experience. As part of the virtual show, the 22-year-old artist appeared as a life-sized hologram.
The performance invited fans from all over the world to tune in via their phones, and see the performer—who was filmed using a green screen—in augmented reality. While the experience is still available online for a limited time, another version will also be shared to young audiences via LADbible’s Snapchat Discover Edition.
Image Credit: UNILAD Sound
The performance invited fans from all over the world to tune in via their phones, and see the performer—who was filmed using a green screen—in augmented reality. While the experience is still available online for a limited time, another version will also be shared to young audiences via LADbible’s Snapchat Discover Edition.
Image Credit: UNILAD Sound
Trend Themes
1. Virtual Live Entertainment - The shift towards online experiences creates opportunities for virtual concerts and performances, allowing artists to reach a global audience from the comfort of their own homes.
2. Augmented Reality Gigs - The use of augmented reality technology in live music performances opens up possibilities for immersive and interactive experiences that transcend physical limitations.
3. Collaborations with Media Platforms - Partnerships between artists and media platforms offer innovative ways to showcase virtual gigs and reach new audiences.
Industry Implications
1. Music Streaming Platforms - Streaming platforms can incorporate virtual live entertainment features to attract and engage users, providing a unique and interactive music experience.
2. Augmented Reality Technology - Augmented reality companies can collaborate with artists to develop and enhance AR experiences for live music events, creating novel entertainment opportunities.
3. Digital Media and Content Platforms - Media platforms can explore partnerships with musicians to create and promote virtual gigs, offering exclusive content and engaging experiences to their users.
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