The Syfy Network Will Air a Shoppable TV Event with a New Checkout Tool
Daniel Johnson — July 27, 2020 — Tech
References: syfy & marketingdive
Syfy, a science fiction network, is scheduled to air a shoppable TV special on August 1st. The shoppable TV special is named Syfy Wire After Dark, and viewers can scan a code on the screen using their phone, in order to buy various items, including graphic novels, sunglasses and more. The event will also be available on all of the network's digital and editorial platforms, as well as over social media.
Shoppable functions were made possible though an NBCUniversal Checkout tool, which was created for companies to convert content into an experience for consumers to purchase goods. The NBCUniversal Checkout tool was released in April, and this will be first time Syfy will use the technology.
Image Credit: Syfy
Shoppable functions were made possible though an NBCUniversal Checkout tool, which was created for companies to convert content into an experience for consumers to purchase goods. The NBCUniversal Checkout tool was released in April, and this will be first time Syfy will use the technology.
Image Credit: Syfy
Trend Themes
1. Shoppable TV Events - The rise of shoppable TV events with support from NBCUniversal Checkout tool presents opportunities for retail and entertainment companies to create new revenue streams.
2. Scan-to-purchase Technology - The use of scan-to-purchase technology in TV programming creates opportunities for brands to increase customer engagement and drive sales through innovative marketing strategies.
3. Multi-platform Advertising - The shift to multi-platform advertising through shoppable TV specials demonstrates the disruption of traditional TV advertising and presents opportunities for companies to reach audiences across multiple channels.
Industry Implications
1. Television - The use of shoppable TV events and scan-to-purchase technology presents opportunities for television networks and production companies to create new revenue streams and drive viewer engagement.
2. Retail - The rise of shoppable TV events and multi-platform advertising presents opportunities for retail companies to reach audiences through innovative marketing strategies and increase brand visibility.
3. Marketing - The integration of scan-to-purchase technology in TV programming presents opportunities for marketing companies to create interactive campaigns that drive sales and increase consumer engagement.
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