RUNWAY360 is a One-Stop Solution for Experiencing & Purchasing Fashion
Laura McQuarrie — July 27, 2020 — Luxury
References: vogue & refinery29
The fashion industry is turning a year of disruption into opportunity by going digital, as seen by the new RUNWAY360 platform from the CFDA. It's no secret that many fashion shows are now going completely digital, offering a refreshing and accessible way for people to experience new collections in their entirety, often with more depth and insight than before.
RUNWAY360 was developed as a one-stop-shop for designers to showcase their new collections and this new portal is launching in September along with the revised schedule for NYFW. The platform boasts augmented and virtual reality features, e-commerce shopping experiences, virtual showrooms, 360-viewings, live streaming, social media integrations and services to support up-and-coming talents and designers of color in the industry.
Image Credit: Anthony Boyd Graphics, CFDA
RUNWAY360 was developed as a one-stop-shop for designers to showcase their new collections and this new portal is launching in September along with the revised schedule for NYFW. The platform boasts augmented and virtual reality features, e-commerce shopping experiences, virtual showrooms, 360-viewings, live streaming, social media integrations and services to support up-and-coming talents and designers of color in the industry.
Image Credit: Anthony Boyd Graphics, CFDA
Trend Themes
1. Digital Fashion Shows - As more fashion shows go completely digital, there is an opportunity for innovative platforms that enhance the experience for viewers and offer new ways for designers to showcase their collections
2. Augmented and Virtual Reality Fashion - The integration of AR and VR technology into fashion platforms like RUNWAY360 presents an opportunity to offer immersive shopping and viewing experiences
3. Inclusive Fashion Platforms - The industry's move towards platforms like RUNWAY360, which strive to support up-and-coming talents and designers of color, creates an opportunity for more inclusive and diverse fashion experiences and marketplaces
Industry Implications
1. Fashion Technology - The development of augmented and virtual reality technology for fashion platforms like RUNWAY360 creates an opportunity for the fashion technology industry to innovate and grow
2. E-commerce - Fashion platforms like RUNWAY360 which offer e-commerce shopping experiences create an opportunity for the e-commerce industry to enhance their platforms and gain a foothold in the fashion market
3. Fashion Design - The shift towards digital fashion shows and platforms like RUNWAY360 presents an opportunity for fashion designers to showcase their collections in innovative and creative ways that were not previously possible
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