Chemist Confessions Tackles the Beauty Industry with Science
Grace Mahas — July 28, 2020 — Fashion
References: instagram & chemistconfessions
Chemist Confessions is an e-commerce brand founded by chemists Victoria Fu and Gloria Lu who both left a beauty conglomerate to make skin care "fun and approachable." The duo tackled common popular beauty myths, for example, if parabens are actually damaging to the skin, to separate fact from fiction.
The brand began as an Instagram account and expanded to launch both a podcast series and a skincare line. The range, by the same name, caries everything from PHA/AHA for sensitive skin to Mandelic acid skin care treatments, and each product plainly indicates its benefits for the skin, without any smoke or mirrors. To ensure consumers are well informed, each product has a section dedicated to 'Pro-Tips,' 'How to Use,' 'All About the Ingredients,' and more.
Image Credit: Chemist Confessions
The brand began as an Instagram account and expanded to launch both a podcast series and a skincare line. The range, by the same name, caries everything from PHA/AHA for sensitive skin to Mandelic acid skin care treatments, and each product plainly indicates its benefits for the skin, without any smoke or mirrors. To ensure consumers are well informed, each product has a section dedicated to 'Pro-Tips,' 'How to Use,' 'All About the Ingredients,' and more.
Image Credit: Chemist Confessions
Trend Themes
1. Science-themed Skincare - Explore the growing trend of using scientific principles in skincare to create effective and transparent products.
2. Fact-checking Beauty Myths - Discover the trend of debunking popular beauty myths and providing factual information to consumers.
3. Educational Skincare Content - Embrace the trend of providing informative content about skincare products and ingredients to empower consumers.
Industry Implications
1. Beauty and Cosmetics - The beauty industry can capitalize on the trend of incorporating scientific research and transparency into skincare products.
2. E-commerce - The e-commerce sector has an opportunity to cater to the demand for science-themed skincare products by providing accessible online platforms.
3. Podcasting - The podcasting industry can tap into the trend of delivering educational content about skincare to consumers through engaging audio experiences.
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