WaterWipes' Early Days Club Supports New & Expecting Parents
Laura McQuarrie — July 6, 2020 — Life-Stages
References: waterwipes & psfk
To lend a helping hand to new and expectant parents, especially during a tough year, WaterWipes introduced the Early Days Club. The virtual hub from the baby wipes brand was created to help parents connect with one another, and healthcare professionals, so that they can lean on others for guidance during a time that may feel especially isolating.
The Early Days Club features expert-staffed panels and opportunities for interaction, as content is shared via video conferencing platform Zoom. Away from social media, the hub offers a place for parents to "get honest about the things no one tells you, bust myths and squash self-doubt." During lockdown, when new and expectant parents are distancing from friends and family, the resource helps to offer support via a virtual community.
Image Credit: WaterWipes
The Early Days Club features expert-staffed panels and opportunities for interaction, as content is shared via video conferencing platform Zoom. Away from social media, the hub offers a place for parents to "get honest about the things no one tells you, bust myths and squash self-doubt." During lockdown, when new and expectant parents are distancing from friends and family, the resource helps to offer support via a virtual community.
Image Credit: WaterWipes
Trend Themes
1. Virtual Parenting Communities - Creating virtual spaces where new parents can interact with others for support and guidance presents opportunities for businesses to offer expert-led resources and personalized services through various platforms.
2. Expert-led Virtual Panels - Hosting virtual expert-led panels for new parents provides opportunities to offer valuable advice, personalization, and a sense of community, especially as more people shift towards online support due to isolation during the pandemic.
3. Online Health and Wellness Services for Parents - Offering online health and wellness services for parents highlights inventive ways to support new parents, especially as many become more reliant on virtual options during the pandemic.
Industry Implications
1. Parenting and Baby Care Industry - Businesses in the parenting and baby care industry may consider creating virtual communities and expert-led services to support a growing need for online support and guidance for new and expecting parents.
2. Health and Wellness Industry - The health and wellness industry may consider targeting new parents with online services to support their mental and physical health and wellbeing during an isolating time, ultimately providing opportunities to connect with customers and build brand loyalty.
3. Technology Industry - The technology industry sees opportunities in developing supportive virtual platforms and online tools that directly address the needs of new and expecting parents for a more personalized and community-based approach to offering support during early parenting experiences.
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