Laneige Teamed Up with Sagmeister & Walsh, to Express Luminous Beauty
Laura McQuarrie — July 21, 2020 — Art & Design
References: laneige & prnewswire
Laneige teamed up with renowned artist duo Sagmeister & Walsh to visually communicate Luminous Beauty with a series of eight artful videos. As a premium brand that's become recognized as an expert in hydration, Laneige defines Luminous Beauty as "the beauty that radiates from well-hydrated and vibrant skin." Each of the eight videos represents a different core concept, including Water, Moisture and Glow, all of which fall under the umbrella of the 'Luminous Inside.'
Across its global social media platforms, Laneige is sharing these videos with a focus on Millennials. Later in the year, the brand will be launching an immersive, multi-sensory exhibition called Life Oasis in South Korea to truly give people the chance to experience what Luminous Beauty means to the brand.
Image Credit: Laneige
Across its global social media platforms, Laneige is sharing these videos with a focus on Millennials. Later in the year, the brand will be launching an immersive, multi-sensory exhibition called Life Oasis in South Korea to truly give people the chance to experience what Luminous Beauty means to the brand.
Image Credit: Laneige
Trend Themes
1. Visual Storytelling - Using artful videos to communicate beauty concepts creates opportunities for visual storytelling and immersive brand experiences.
2. Hydration Expertise - The focus on well-hydrated and vibrant skin opens up opportunities for brands to position themselves as hydration experts and develop innovative skincare products.
3. Millennial Engagement - Tailoring content and experiences to Millennials allows brands to engage with this target audience and build brand loyalty through relevant and visually appealing messaging.
Industry Implications
1. Skincare - The use of artful videos and immersive experiences in the skincare industry can drive innovation and elevate brand perception.
2. Beauty - Incorporating visual storytelling and immersive brand experiences in the beauty industry offers disruptive innovation opportunities for brands to stand out in a crowded market.
3. Marketing and Advertising - The focus on Millennials and the use of visually appealing content opens up opportunities for innovative marketing and advertising strategies that resonate with the target audience.
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