These September 2018 interactive trends display an array of leading examples in customer engagement. From Converse's story-inspired campaign that prompted individuals to be a protagonist and embrace a rebellious narrative to Almond Joy's vacation-pushing project that boasted a mysterious phone booth in Nashville, Tennessee, reaching consumers through fun activities and giveaways is not only inspiring but it also strengthens the relationship.
Of course, the September 2018 interactive marketing campaigns do not only feature products, they are also a way to instill social change. Movistar and Wunderman harnessed the power of storytelling and digital media to spread the word about the serious threats of bullying and inform parents about the telltale signs. Following two parallel lines, individuals have the power to choose how the dualistic video ends.
Top 30 Interactive Trends in September

30
Story-Inspired Interactive Campaigns
The Converse Campaign Encourages People to Claim Their Chucks

29
DIY-Style Fashion Customization Tools
Levi's Tailor Shop Offers Denim Workshops to Festival Goers

28
Calming Cat Radio Stations
Whiskas' 'Cat Calm Radio' is a Species-Specific Online Station
27
Digitally Connected Beverage Cups
Huhtamaki's Single-Use Smart Cup is a Vehicle for Advertisement
26
Adventure-Focused Personalized Jackets
The North Face Japan Takes Its Slogan to New Heights
25
Home-Style Movie Events
Bumble and HBO's 'Stay Home' Activation Played Up Indoor Comforts
24
Theatrical In-Car Experiences
Insurance Company 'More Than' Showed a Live Play Inside of a Car
23
AR Ice Cream Wrappers
My Yeti's Ice Cream Packaging Design Engages Kids with Augmented Reality
22
Long-Lasting Ice Lollies
Bompas & Parr's "Non-Melting Icy Poles" Outlast Conventional Popsicles
21
High-Tech Haunted Houses
Google Launched a Haunted House Experience with Its Voice Assistant
20
AR Cartoon Home Experiences
Samsung's 'Doorways' Shows Smart Products in the Family Guy Home
19
Personalized Hair Color Pop-Ups
My. Haircare's 'Made For Me' Hair Pop-Up Emphasizes Customization
18
Accessible Fine Art Platforms
Absolut Art. Bridges Creative Communities with Art Connoisseurs
17
Celebratory Beer Fridges
Bud Light's 'Victory Fridges' Share Rewards When a Team Wins
16
Gamified Pizza Boxes
This Scannable Pizza Hut Box Shares an Augmented Reality Beanbag Game
15
Personalized Souvenir Shops
Verdes has Created a Tiny Pop-Up Souvenir Shop in NYC
14
Ice Cream Bagel Creations
Ben & Jerry's Fuses Ice Cream with Bagels for a Flavorful Experience
13
TV-Inspired Browser Extensions
The Good Place Chrome Extension Lets Fans Enter 'The Good Place'
12
Shoppable Fragrance Videos
Jo Malone's Interactive Campaign Video Lets Viewers Shop in the Ad
11
Voice-Powered Unboxing Experiences
Gwynnie Bee Created a Voice-Activated Unboxing Adventure
10
Targeted Smart Outdoor Marketing
Uber Revolutionizes the Way It Reaches Its Consumer Base
9
Experiential Matchmaking Events
'The Big Summer Party' Connects Guests with Icebreaker Challenges
8
Yacht Sleepover Experiences
alice + olivia is Hosting an Upscale Yacht Experience with Booking.com
7
Vacation-Inspired Interactive Campaigns
Almond Joy's Playful Campaign Advocates for Vacation Days
6
Celebrity Email Marketing Initiatives
Ryan Reynolds' OOO Emails Have Boosted Interest in Aviation
5
TV-Themed Pop-Up Bars
Chili’s is Sponsoring a Recreation of The Dundies from The Office at Replay
4
Dual Digital Storytelling Campaigns
Movistar's Perspectives Campaign Raises Awareness of Bullying
3
Humorous Family-Centric Travel Campaigns
Delta Airlines Reminds Kids in Seattle to Visit Home
2
AI-Created Vacation Soundtracks
Royal Caribbean's 'SoundSeeker' Turns Photos to Music with AI
1
Offbeat Meeting Livestreams
Old Spice Livestreamed an Interactive "Board Meeting" on YouTube
Related Ideas
Immersive Wellness-Focused AI Campaigns
AI Wellness Has Introduced the Ask My Avatar Challenge
Experiential Luggage Events
The BÉIS Bloomingdale’s Takeover Featured a Human Claw Machine
AI-Powered Creative Marketing Tools
RYA x Qrious Insight Partner for Ad Campaign Generation
AI Marketing Storytelling
Coca-Cola AI Campaign Brings Nostalgia and Innovation Together
Humorous Brand Campaigns
The Ikea Rewards Program Embraces Its Late Arrival with Humor
Reimagined Smartphone Campaigns
The 'Pixel In The Clutch' Campaign Highlights AI Phone Features
AR Retail Kiosks
BIG Digital and DeepAR Bring Mobile & Desktop Try-Ons to Store Settings
Positive Social Media Campaigns
The New Tumblr Campaign Champions Community Over Controversy
Immersive 3D Fashion Exhibits
Portal:M x Virtual Fashion Exhibition Host a Phygital Experience
Generative AI Candy Campaigns
The Starburst 'Different Every Time' Campaign is Interactive
GenAI Flip Phone Campaigns
Motorola's Styled with Moto Features AI-Generated Virtual Models
90's Archival Footwear Pop-Ups
Dr. Martens Hosted a 'Buzz Bus' in NYC
AI-Powered Ecommerce Technologies
Hugo Boss Launches a New AI-Powered Product Content Feature
Parisian Airport Pop-Ups
Moët Hennessy's Paris Concept Event Featured Travel Exclusives
Groundbreaking AR Posters
Wall's Out-of-Home Ads Make AR Experiences Unmissable with WinDOOH Tech
Hug-Inspired Olympics Campaigns
Coca-Cola's Summer Olympics Campaign was Inspired by True Events
Uplifting Social Media Campaigns
Optimism Your Feed Helps Social Media Users Retrain the Algorithm
Influencer-Driven Consumer Insight Tools
Brilli™ is a New Tool That Disrupts Food Research
Immersive Brand Concepts
LG Hosted its 'Affectionate Intelligence' Event at CES 2025
Naturalistic Taco Stand Campaigns
Coca-Cola Launched a Street Photography Campaign in Norway
AI-Driven Product Photoshoots
Unilever Shared Its Use of AI and Digital Twins at NVIDIA GTC 2025
AI-Enhanced Marketing Automation Platforms
Aurora Mobile's EngageLab Improves Customer Outreach
Novel AI-Generated Product Designs
Arcade Introduced a Transformative AI Product Creation Platform
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
Movement-Inspired Brand Partnerships
On Has Announced a Multi-Year Partnership with Zendaya
Late-Night Text Campaigns
The IKEA "U Up?" Stunt Reached Sleepless Social Media Users
AR-Powered Vending Machines
Snapchat and L’Oréal Made a Gamified Lens to Share Refillable Haircare
Athletic Apparel Interactive Billboards
Gymshark Unveils the Shoplift Campaign Ahead of Sale
Virtual Holiday Shopping Experiences
Amazon Introduces a New Holiday Shop with 3D Technology
AR-Enhanced Hair Dye Boxes
L’Oréal & Snapchat Brought an AR Packaging Experience to Walmart
Personalized In-Flight Ads
United Airlines Kinective Media Offers Curated Travel
Seasonal Phone Booth Activations
Spotify's Q4 is Calling Urges Brands to Start Holiday Advertising
Content Marketing Hubs
Arcane Helps Startups Transform Insights into Impactful Content
Futuristic Imaginative Design Concepts
Toyota Introduces the Unique E-Collection of Products
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Iconic Character-Inspired Campaigns
Etsy's Christmas Ad Celebrates Personalized Gifting
Box-Office-Themed Travel Pop-Ups
Intrepid x TIFF Host an Experiential Travel Activation
Multichannel Retail Campaigns
Urban Outfitters' 'Happy Lolidays' Campaign is Engaging
Re-Energized Snack Campaigns
J.M. Smucker Co Introduced the ‘Speakie Snackie’ Campaign
Global Handbag Campaigns
Coach's New 'Unlock Your Courage' Campaign Promotes Personal Expression
Ice Cream Sandwich Pop-Ups
Chips Ahoy! Pop-Up to Serve Free Ice Cream in NYC
Nature-Reconnecting Outdoor Campaigns
Mammut Encouraged People to Reconnect with Nature
Spooky AR Yogurt Packaging
Chobani Unveiled Interactive Special Edition Halloween Packaging
Interactive AR Storefronts
Spotselfie AR Meta Stores Tie Real-World Places to Virtual Storefronts
AI-Assisted Business Ads
Google Workspace's 50 States, 50 Stories Shares Small Businesses Using AI
Home Personalization Campaigns
The ‘New Beginnings’ Campaign Focuses on Personalizing Homebuilding
Dynamic Basketball-Informed Marketing Campaigns
March Madness' New Campaign Features NCAA Athletes
Customer-Driven Holiday Campaigns
Amazon's Holiday Campaign is Inspired by 5-Star Reviews
Virtual AI Snow Globes
Coca-Cola Unveils a Festive AI Campaign at its Piccadilly Lights Residency
Data-Driven QSR Campaigns
Burger King's BK Unwrapped Reveals Customers' 2024 Ordering Preferences
Social Media App Campaigns
Snapchat Promotes Creators in a Bold Campaign Amid TikTok Uncertainty
Therapeutic Nature-Inspired Campaigns
Craghoppers Introduces Its Autumn/winter 2024 Campaign
Live Shopping Flagships
Outlandish's Santa Monica Location Supports Live Social Media Shopping
Experiential Marketing Campaigns
MIKE AND IKE, HOT TAMALES, and Marvel Team Up for Campus Tour
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Active Lifestyle-Supporting Campaigns
Kellogg's® Vector® Launches the Become Your Player Campaign
Nostalgic Sports-Focused Grocery Campaigns
Instacart Debuts a Campaign in Kansas City
Interactive AI Storytelling
Euphoria Stories Crafts Unique Storylines That Respond to Decisions
Food-Themed Holiday Campaigns
Kroger’s 2024 Holiday Campaign Celebrates Food and Connection
Interactive Fruit Juice Packaging
Tetra Pak and Jus de Fruits Caraïbes Debut `Connected Packaging
Gamified In-Airport Activations
Haribo's Mobile Games Gives People of All Ages the Chance to Win
Interactive Video Game-Themed Tours
The Play Nintendo Tour Runs from June 13 to September 2, 2024
Fandom-Friendly Campaigns
WhatsApp & Netflix Unite for a Squid Game Fandom Celebration
Shoppable CPG Ads
Instacart-Powered Shoppable Video Ads are Coming to YouTube
AI-Generated QSR Items
McDonald's India Asks Fans to Create its Signature Collection with AI
Interactive Cosmetics Retail Stores
Watsons Upgrades its Stores for Gen Z and Gen Alpha Consumers
Telenovela-Inspired Makeup Campaigns
The 'Descubre e.l.f.ecto' Campaign is Launching in Mexico
People-Powered Intelligence Campaigns
Del Real Foods' Abuela Intelligence Honors Real, Warm Wisdom
Provocative Guerrilla Campaigns
Jewelry Brand MWCurated Uses Fake Infidelity Flyers for Marketing
QSR Summer Pop-Ups
McDonald's Mexico Launched a Summer-Themed Activation in Mexico
Traveling Fashion Showcases
The Guess Bus in Sydney is an Example of Experimental Marketing
Visual Museum Campaigns
MoMA’s New Museum Campaign Transforms NYC into an Art Lover’s Paradise
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
Swedish Streetwear Campaigns
Axel Arigato Launches its Festive 2024 Campaign
Immersive Cereal Cities
Kellogg's Town Welcomes Virtual Visitors in a Breakfast World
Luxury AR Packaging Solutions
Mytheresa Released App-Controlled Innovative Product Packagings
Fall-Ready Denim Campaigns
Pacsun Launched Its Interactive Better in Baggy Denim Campaign
Cinematic Dance-Driven Campaigns
DoorDash's 'Your Door to More' Campaign Highlights its Offerings
Immersive Virtual Pop-Ups
Benefit Launches Virtual 'Benemart' Concept for Holiday Shopping
Trend Prediction Services
Tagwalk Revolutionizes Fashion Forecasting with a New AI Dashboard
Interactive Connected Packaging
Asahi Beverages Philippines Debuts a New Experience
Empowering Fashion Campaigns
Coach's Spring 2025 Campaign Celebrates Personal Time Management
Web3 Fashion Show Initiatives
Runway Magazine Launches Re-Inventing the Runway
Co-Branded Custom Ads
Lexus and Universal Pictures Partner for the 'Experience OZmazing' Spot
Influencer-Led Virtual Shops
Walmart Launches the New Walmart Realm Digital E-Commerce Experience
AR Fashion Creations
The ETERNITEE AR Platform Enhances Consumer Interaction
Inspiring Food Color Reports
Oterra Color Trends 2025 Put Four Trends in the Spotlight
In-Store Audience Engagement Solutions
Social Shelf® Has a Novel Approach to Customer Engagement
Family-Honoring Festive Campaigns
JD Celebrates all Forms of Family in 2024 Xmas Family Campaign
Accessible Fashion Tours
The Walmart Style Tour Shares Personalized Color Analysis & Styling Tips
Superhero-Themed AR Sodas Cans
Coca-Cola's Marvel Universe Packaging Boasts Immersive Features
Influencer-Focused App Development Platforms
Wavemaker Debuts a Mobile App Development Platform
Interactive Mixed-Reality Films
What If...?: An Immersive Story is an Apple Vision Pro Exclusive
Generative AI Interpreter Campaigns
Samsung's 'The Next Big Thing Is You' Highlights Translation
Colorful Kitchen Pop-Ups
Primal Kitchen Partners with Pintrest for a Special Initiative
Intimate Customized Denim Events
Mars the Label Brings its Friends with Mars Event to London
Pet Play-Centric Campaigns
Pet Valu Debuts the Multi-Faceted Playtime Campaign
3D Beauty Shopping Experiences
Benefit Cosmetics and Obsess Team Up on a 3D Shopping Experience
Social Shopping Networks
Stage TEN Empowers Creators to Build Their Own Live Shopping Channel
Imaginative Shopping Platforms
Walmart Realm Shares Influencer-Curated Shopping Environments
Interactive App-Themed Game Maps
Twitch Unveiled 'The Glitch' Brand Map in Fortnite for Twitchcon
Consumer Insight Engines
Buzzabout Delivers Real-Time Insights From Billions of Conversations
Immersive Store Screens
Hays Travel Introduces Immersive Technology to Transform Holiday Planning
Anniversary-Celebrating Storytelling Ads
The Walt Disney Company Mark Marvel's 85th Anniversary
Reimagined Story-Driven Campaigns
Visa Presented its 'Typewriter' Campaign at the 2025 Oscars
Social Video Beauty Brands
Time Inc. Unveils 'The Pretty' Social Video-Based Beauty Brand
AI-Crafted Banking Ads
The U.S. Bank Debuts 'The Power of Us' Campaign
Customer-Exclusive Brand Trips
Cocokind is Hosting a Customer Brand Trip to Napa Valley in 2025
Interactive Unboxing Activations
Peperami Created a Dynamic Chicken Tikka Skewers Experience
Unified AI Campaigns
Samsung UK Unveils 'You & AI. As One' Campaign
Scannable Skincare Murals
The Ordinary's Interactive Augmented Reality Mural Promotes Bodycare
Interactive Juice Packaging
Gulf Union Foods Launched Fun Connected Packaging for its Juices
Global Storytelling Initatives
Vans Announces its Narrative-Centric Always Pushing Campaign
Resourceful Digital Platform Events
Meta will Host an Immersive Instagram Family Pop-Up in NYC
Innovative Digital Signage
Creative Realities Enhances Fan Engagement & Outcomes with New Signage
Language App Pop-Ups
Duolingo Hosted an Interactive Street Society Event in Soho
Immersive Keyboard-Focused Events
Logitech's Pop Icon Keys Event Merges Technology and Expression
Personalized Retail Media Networks
Thrive Market Collaborates with Instacart on a New Network
Brand Discovery Platforms
SmartCustomer by Sitejabber Helps Customers Find New Favorite Brands
Tech-Focused Delivery Expansions
Best Buy is Now Allowing Scheduled Deliveries in Some U.S. States
Dynamic Auto Marketing Campaigns
Hyundai Promotes Its Electrical Vehicle Line-up
Advanced Retail Campaign Kiosks
Freeosk and Place Exchange Partnered for Integrated Campaigns
Music-Centric Branding Initiatives
BACARDÍ Rum Partnered with the MTV Video Music Awards
Breakfast Brand Digital Platforms
Kellogg’s Town Engages Fans in an Entertaining and Personal Way
Emotionally Engaging Holiday Advertisements
Teleflora Captured Attention with The Power Of Wishes
Interactive Image Mapping
Image Mapping Lets Businesses Create Designs Seamlessly
Connected Packaging Updates
Appetite Creative Revamps its Connected Packaging with Tetra Pak
Mango-Scented Newspaper Ads
Swiggy Instamart Launched a Scented Campaign in the Times of India
Engaging Customer Conversion Tools
FacePop Humanizes Customer Interactions Through Video
Streetstyle Flavor Campaigns
Old El Paso's Turn It Up Entices Gen Z to Try Its Street Vibes Range
Curated Autumnal Retailer Collections
ALDI Finds for September Help Shoppers Kick Off Fall
Reflection-Encouraging Edible Oil Campaigns
Simply Fresh Marks the New Year with a New Campaign
Empowering Consumer-Centric Campaigns
Which? Launches a Festive Campaign to Empower Shoppers
AR Merchandising Tools
Instore Activation Enhances Trade Marketing With Real-Time AR Solutions
Conversation Catalyst Tools
With Offers Meaningful Prompts to Deepen Relationships and Reflection
Imaginative Children's Holiday Campaigns
Aretto and Hamleys Partner on an Engaging Campaign
Ardent Entertainment Campaigns
Steve Harvey Narrates the New Abu Dhabi Calendar Campaign
Dynamic Visual Communication Platforms
ConverStory Transforms Speech into Captivating Images
Interactive Travel Showcases
Sseenn.app Creates 3D Globes To Highlight Your Travel Journey
Interactive Image Tools
Interactivity Studio Makes Static Images Dynamic With Links and Media