These September 2018 interactive trends display an array of leading examples in customer engagement. From Converse's story-inspired campaign that prompted individuals to be a protagonist and embrace a rebellious narrative to Almond Joy's vacation-pushing project that boasted a mysterious phone booth in Nashville, Tennessee, reaching consumers through fun activities and giveaways is not only inspiring but it also strengthens the relationship.
Of course, the September 2018 interactive marketing campaigns do not only feature products, they are also a way to instill social change. Movistar and Wunderman harnessed the power of storytelling and digital media to spread the word about the serious threats of bullying and inform parents about the telltale signs. Following two parallel lines, individuals have the power to choose how the dualistic video ends.
Top 30 Interactive Trends in September
30
Story-Inspired Interactive Campaigns
The Converse Campaign Encourages People to Claim Their Chucks
29
DIY-Style Fashion Customization Tools
Levi's Tailor Shop Offers Denim Workshops to Festival Goers
28
Calming Cat Radio Stations
Whiskas' 'Cat Calm Radio' is a Species-Specific Online Station
27
Digitally Connected Beverage Cups
Huhtamaki's Single-Use Smart Cup is a Vehicle for Advertisement
26
Adventure-Focused Personalized Jackets
The North Face Japan Takes Its Slogan to New Heights
25
Home-Style Movie Events
Bumble and HBO's 'Stay Home' Activation Played Up Indoor Comforts
24
Theatrical In-Car Experiences
Insurance Company 'More Than' Showed a Live Play Inside of a Car
23
AR Ice Cream Wrappers
My Yeti's Ice Cream Packaging Design Engages Kids with Augmented Reality
22
Long-Lasting Ice Lollies
Bompas & Parr's "Non-Melting Icy Poles" Outlast Conventional Popsicles
21
High-Tech Haunted Houses
Google Launched a Haunted House Experience with Its Voice Assistant
20
AR Cartoon Home Experiences
Samsung's 'Doorways' Shows Smart Products in the Family Guy Home
19
Personalized Hair Color Pop-Ups
My. Haircare's 'Made For Me' Hair Pop-Up Emphasizes Customization
18
Accessible Fine Art Platforms
Absolut Art. Bridges Creative Communities with Art Connoisseurs
17
Celebratory Beer Fridges
Bud Light's 'Victory Fridges' Share Rewards When a Team Wins
16
Gamified Pizza Boxes
This Scannable Pizza Hut Box Shares an Augmented Reality Beanbag Game
15
Personalized Souvenir Shops
Verdes has Created a Tiny Pop-Up Souvenir Shop in NYC
14
Ice Cream Bagel Creations
Ben & Jerry's Fuses Ice Cream with Bagels for a Flavorful Experience
13
TV-Inspired Browser Extensions
The Good Place Chrome Extension Lets Fans Enter 'The Good Place'
12
Shoppable Fragrance Videos
Jo Malone's Interactive Campaign Video Lets Viewers Shop in the Ad
11
Voice-Powered Unboxing Experiences
Gwynnie Bee Created a Voice-Activated Unboxing Adventure
10
Targeted Smart Outdoor Marketing
Uber Revolutionizes the Way It Reaches Its Consumer Base
9
Experiential Matchmaking Events
'The Big Summer Party' Connects Guests with Icebreaker Challenges
8
Yacht Sleepover Experiences
alice + olivia is Hosting an Upscale Yacht Experience with Booking.com
7
Vacation-Inspired Interactive Campaigns
Almond Joy's Playful Campaign Advocates for Vacation Days
6
Celebrity Email Marketing Initiatives
Ryan Reynolds' OOO Emails Have Boosted Interest in Aviation
5
TV-Themed Pop-Up Bars
Chili’s is Sponsoring a Recreation of The Dundies from The Office at Replay
4
Dual Digital Storytelling Campaigns
Movistar's Perspectives Campaign Raises Awareness of Bullying
3
Humorous Family-Centric Travel Campaigns
Delta Airlines Reminds Kids in Seattle to Visit Home
2
AI-Created Vacation Soundtracks
Royal Caribbean's 'SoundSeeker' Turns Photos to Music with AI
1
Offbeat Meeting Livestreams
Old Spice Livestreamed an Interactive "Board Meeting" on YouTube
Related Ideas
AR Beverage Launches
Monster Energy Revealed Fantasy Ruby Red in Augmented Reality
AI-Driven Dreamy Fashion Campaigns
ETRO's Spring 2024 Ad Campaign Uses Artificial Intelligence
AR Retail Kiosks
BIG Digital and DeepAR Bring Mobile & Desktop Try-Ons to Store Settings
Immersive 3D Fashion Exhibits
Portal:M x Virtual Fashion Exhibition Host a Phygital Experience
Generative AI Candy Campaigns
The Starburst 'Different Every Time' Campaign is Interactive
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
GenAI Flip Phone Campaigns
Motorola's Styled with Moto Features AI-Generated Virtual Models
Gen Z IRL Campaigns
Hinge's Phonebook Encourages Gen Z to Connect IRL for Global Day of Unplugging
Parisian Airport Pop-Ups
Moët Hennessy's Paris Concept Event Featured Travel Exclusives
Groundbreaking AR Posters
Wall's Out-of-Home Ads Make AR Experiences Unmissable with WinDOOH Tech
Hug-Inspired Olympics Campaigns
Coca-Cola's Summer Olympics Campaign was Inspired by True Events
Uplifting Social Media Campaigns
Optimism Your Feed Helps Social Media Users Retrain the Algorithm
Viral Social Shopping Apps
The Claim App Helps Gen Z and Brands Authentically Discover One Another
Emotionally Rewarding Multiplayer Games
Toca Boca Days Helps Tweens Find a Sense of Belonging
Personalized Digital Playgrounds
Pringles Poptopia is an Immersive, Engaging Experience for Fans
Naturalistic Taco Stand Campaigns
Coca-Cola Launched a Street Photography Campaign in Norway
Virtual Holiday Shopping Experiences
Amazon Introduces a New Holiday Shop with 3D Technology
Novel AI-Generated Product Designs
Arcade Introduced a Transformative AI Product Creation Platform
Movement-Inspired Brand Partnerships
On Has Announced a Multi-Year Partnership with Zendaya
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
Athletic Apparel Interactive Billboards
Gymshark Unveils the Shoplift Campaign Ahead of Sale
Streaming Series Games
Netflix Stories Invites Viewers to Participate in Their Own Adventures
AR-Enhanced Hair Dye Boxes
L’Oréal & Snapchat Brought an AR Packaging Experience to Walmart
Star-Studded Tech Campaigns
Jewellery Pros and Music Talent Promote the Bose Ultra Open Earbuds
Personalized In-Flight Ads
United Airlines Kinective Media Offers Curated Travel
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Seasonal Phone Booth Activations
Spotify's Q4 is Calling Urges Brands to Start Holiday Advertising
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Box-Office-Themed Travel Pop-Ups
Intrepid x TIFF Host an Experiential Travel Activation
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Global Handbag Campaigns
Coach's New 'Unlock Your Courage' Campaign Promotes Personal Expression
Provocative AR Campaigns
NotCo's 'Not So Happy Animals' Presents Food Logos in a New Light
GenAI Virtual Shoppers
Cindy by Imaginuity Boots Online and In-Store Foot Traffic
Ice Cream Sandwich Pop-Ups
Chips Ahoy! Pop-Up to Serve Free Ice Cream in NYC
QSR-Inspired Interactive Metaverses
McDonald's Singapore Launched the My Happy Place Metaverse
Spooky AR Yogurt Packaging
Chobani Unveiled Interactive Special Edition Halloween Packaging
Nature-Reconnecting Outdoor Campaigns
Mammut Encouraged People to Reconnect with Nature
AR Retailer Haircare Experiences
Walmart Beauty Virtual Try-On Now Includes Hair Color Products
Iconic Character-Inspired Campaigns
Etsy's Christmas Ad Celebrates Personalized Gifting
AR Shopping Malls
American Express' Door to Shop Small Highlights 10 Small Businesses
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Multichannel Retail Campaigns
Urban Outfitters' 'Happy Lolidays' Campaign is Engaging
Magazine-Integrated QR Features
ARCADE Launches the ELLE x Clarks Shoe Visualiser and Experience
Therapeutic Nature-Inspired Campaigns
Craghoppers Introduces Its Autumn/winter 2024 Campaign
Provocative Guerrilla Campaigns
Jewelry Brand MWCurated Uses Fake Infidelity Flyers for Marketing
Active Lifestyle-Supporting Campaigns
Kellogg's® Vector® Launches the Become Your Player Campaign
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Gen Alpha Fitness Influencers
ASICS' Little Reminders Inspires Adults to Make Movement Joyful
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Interactive AI Storytelling
Euphoria Stories Crafts Unique Storylines That Respond to Decisions
Offbeat Fashion Campaigns
ASOS 'Inspired By' Delivers Non-Traditional Inspiration to Style-Seekers
Smart Shopping Cart Ads
Instacart Unveiled Ads for Its AI-Powered Caper Carts
Interactive Fruit Juice Packaging
Tetra Pak and Jus de Fruits Caraïbes Debut `Connected Packaging
Interactive Video Game-Themed Tours
The Play Nintendo Tour Runs from June 13 to September 2, 2024
Gamified In-Airport Activations
Haribo's Mobile Games Gives People of All Ages the Chance to Win
Shoppable CPG Ads
Instacart-Powered Shoppable Video Ads are Coming to YouTube
Neighborhood-Inspired Campaigns
Kotn's F/W 2024 Collection is Released with a Witty Short-Film
AI-Generated QSR Items
McDonald's India Asks Fans to Create its Signature Collection with AI
Interactive Cosmetics Retail Stores
Watsons Upgrades its Stores for Gen Z and Gen Alpha Consumers
Interactive Shoppable High-Fashion Films
The Saint Laurent Summer 2024 Collection is Chic
Hyper-Personalized AI Campaigns
Tesco's Stronger Starts Uses AI to Recognize Customers by Name
Advanced Adaptive Retail Experiences
Walmart Unveiled New Retail Technologies at CES 2024
QSR Summer Pop-Ups
McDonald's Mexico Launched a Summer-Themed Activation in Mexico
Immersive Virtual Pop-Ups
Benefit Launches Virtual 'Benemart' Concept for Holiday Shopping
AI-Powered Marketing Tools
This E-Commerce Tool Uses Customer Data to Project Reward Impacts
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
Collaboration Cosmetic Video Games
The Revlon x Redecor Fire & Ice Campaign is Interactive
Luxury AR Packaging Solutions
Mytheresa Released App-Controlled Innovative Product Packagings
Fall-Ready Denim Campaigns
Pacsun Launched Its Interactive Better in Baggy Denim Campaign
Tech-Driven In-Store Events
Dyson Launches an Interactive Event at Harrods Department Store
Holographic Health Concierges
Immertia Created an AR Assistant for One A Day's Packaging
Festive Advent Campaigns
Cadbury's 24 Out-of-Home Ads Represent the Countdown to Christmas
Interactive Connected Packaging
Asahi Beverages Philippines Debuts a New Experience
Co-Branded Custom Ads
Lexus and Universal Pictures Partner for the 'Experience OZmazing' Spot
Web3 Fashion Show Initiatives
Runway Magazine Launches Re-Inventing the Runway
Influencer-Led Virtual Shops
Walmart Launches the New Walmart Realm Digital E-Commerce Experience
AR Fashion Creations
The ETERNITEE AR Platform Enhances Consumer Interaction
Food-Themed Holiday Campaigns
Kroger’s 2024 Holiday Campaign Celebrates Food and Connection
In-Store Audience Engagement Solutions
Social Shelf® Has a Novel Approach to Customer Engagement
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Accessible Fashion Tours
The Walmart Style Tour Shares Personalized Color Analysis & Styling Tips
Superhero-Themed AR Sodas Cans
Coca-Cola's Marvel Universe Packaging Boasts Immersive Features
Family-Honoring Festive Campaigns
JD Celebrates all Forms of Family in 2024 Xmas Family Campaign
Interactive Mixed-Reality Films
What If...?: An Immersive Story is an Apple Vision Pro Exclusive
Generative AI Interpreter Campaigns
Samsung's 'The Next Big Thing Is You' Highlights Translation
Product Exploration Retailer Tools
These New Instacart Discovery Tools Connect Brands to Retailers
Immersive Virtual Television Experiences
Television for Apple Vision Shapes the Future of TV
Colorful Kitchen Pop-Ups
Primal Kitchen Partners with Pintrest for a Special Initiative
Intimate Customized Denim Events
Mars the Label Brings its Friends with Mars Event to London
Interactive Influencer Features
YouTube's New 'Hype' Feature Allows Viewers to Share in Success
Dynamic Mobile Fashion Games
Tommy Hilfiger Unveils a New Mobile Fashion Game Called FashionVerse
Social Marketplace Updates
Instagram Launches a Marketplace to Better Connect Brands and Creators
Swipable Curated Ad Inspiration
Swipify Lets Users Swipe Through the Latest Ad Campaigns
Interactive AR Experiences
The Sendit App Engaged Gen Alpha on Valentine's Day
Imaginative Shopping Platforms
Walmart Realm Shares Influencer-Curated Shopping Environments
Interactive App-Themed Game Maps
Twitch Unveiled 'The Glitch' Brand Map in Fortnite for Twitchcon
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Video Game Refreshment Campaigns
The Suntory x Super Mario Campaign is Playful
3D Beauty Shopping Experiences
Benefit Cosmetics and Obsess Team Up on a 3D Shopping Experience
Life-Size In-Store Countdowns
Toys R Us Asia and Craig & Karl Created an Advent Calendar for All
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Anniversary-Celebrating Storytelling Ads
The Walt Disney Company Mark Marvel's 85th Anniversary
Competitive Live Games
April-8 Live Game Let's Players Challenge Friends Across The Globe
AI-Crafted Banking Ads
The U.S. Bank Debuts 'The Power of Us' Campaign
Comprehensive Apparel Brand Campaigns
Apparel Group Launches Its Expansive 'Summer-Time' Campaign
Unified AI Campaigns
Samsung UK Unveils 'You & AI. As One' Campaign
Scannable Skincare Murals
The Ordinary's Interactive Augmented Reality Mural Promotes Bodycare
Interactive Juice Packaging
Gulf Union Foods Launched Fun Connected Packaging for its Juices
Global Storytelling Initatives
Vans Announces its Narrative-Centric Always Pushing Campaign
Resourceful Digital Platform Events
Meta will Host an Immersive Instagram Family Pop-Up in NYC
Innovative Digital Signage
Creative Realities Enhances Fan Engagement & Outcomes with New Signage
Immersive Keyboard-Focused Events
Logitech's Pop Icon Keys Event Merges Technology and Expression
AI-Powered Pain Visualization Experiences
Panadol Hosted the Art of Release Experience
Creativity-Celebrating Week-Long Campaigns
Crayola Education Will Kick Off Crayola Creativity Week
AI Email Marketing Campaigns
Emotsy Creates Personalized Campaigns for Stronger Digital Connection
Language App Pop-Ups
Duolingo Hosted an Interactive Street Society Event in Soho
Personalized Retail Media Networks
Thrive Market Collaborates with Instacart on a New Network
Dynamic Auto Marketing Campaigns
Hyundai Promotes Its Electrical Vehicle Line-up
Advanced Retail Campaign Kiosks
Freeosk and Place Exchange Partnered for Integrated Campaigns
Music-Centric Branding Initiatives
BACARDÍ Rum Partnered with the MTV Video Music Awards
Athlete-Inspired AI Brand Campaigns
AngelAi Taps a Groups of Athletes to Promote Its Ethos
Promotional Influencer Videos
Activision Recruits Multiple Creators to Appeal to Gen Z Consumers
Interactive Image Mapping
Image Mapping Lets Businesses Create Designs Seamlessly
Connected Packaging Updates
Appetite Creative Revamps its Connected Packaging with Tetra Pak
Empowering Consumer-Centric Campaigns
Which? Launches a Festive Campaign to Empower Shoppers
Retro-Inspired Animated Stickers
Apple Rolls Out New Stickers Ahead of this Year's WWDC
Mango-Scented Newspaper Ads
Swiggy Instamart Launched a Scented Campaign in the Times of India
Engaging Customer Conversion Tools
FacePop Humanizes Customer Interactions Through Video
Mixed-Reality Treasure Hunts
EE is Kicking Off Its Inaugural Game Day with a Special Treasure Hunt
Retailer-Backed Holiday Experiences
J. Crew Launches a New AI-Powered Holiday Experience
Virtual Self-Expression Summits
göt2b's Virtual Metaverse Experience Uplifts Millennials & Gen Z
Streetstyle Flavor Campaigns
Old El Paso's Turn It Up Entices Gen Z to Try Its Street Vibes Range
Video Call Shopping Services
Apple's Specialist over Video Service Enhances Personalization
Curated Autumnal Retailer Collections
ALDI Finds for September Help Shoppers Kick Off Fall
Hotel-Led Vintage Markets
The MOB Hôtel Hosted a Vintage Market, an Eco Conference and Workshops
April Fool's Lifestyle Collections
Nugget Introduced Its 'Most Trendiest - High Endiest' Line Yet
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Dynamic Visual Communication Platforms
ConverStory Transforms Speech into Captivating Images
Ardent Entertainment Campaigns
Steve Harvey Narrates the New Abu Dhabi Calendar Campaign