The North Face Japan Takes Its Slogan to New Heights
References: goldwin.co.jp & hypebeast
The saying 'NEVER STOP EXPLORING' is automatically associated with The North Face and in 2018, the label gives an interactive twist to its slogan with its personalized jackets. The Japan branch, which is run by Goldwin, launches an adventure-focused piece that is intended to be durable, performance-driven and comfortable but one that also engages the wearer to embrace and celebrate their passion.
Dubbed the 'ING COACH JACKET COLLECTION,' the personalized jackets boast a 'NEVER STOP _______ING' as a sizable print on the back. Thus, the design of the water-resistant soft shell encourages wearers to write down their passions and customize their sporty pieces. From 'NEVER STOP SWIMMING' to 'NEVER STOP DREAMING,' The North Face Japan's personalized jackets are definitely a source of pride and inspiration.
Dubbed the 'ING COACH JACKET COLLECTION,' the personalized jackets boast a 'NEVER STOP _______ING' as a sizable print on the back. Thus, the design of the water-resistant soft shell encourages wearers to write down their passions and customize their sporty pieces. From 'NEVER STOP SWIMMING' to 'NEVER STOP DREAMING,' The North Face Japan's personalized jackets are definitely a source of pride and inspiration.
Trend Themes
1. Personalized Jackets - Disruptive innovation opportunity: Develop customizable clothing options that allow individuals to express their passions and align with their personal brand.
2. Adventure-focused Apparel - Disruptive innovation opportunity: Create high-performance clothing that combines durability, comfort, and engagement to enhance the wearer's adventurous experiences.
3. Interactive Fashion - Disruptive innovation opportunity: Explore the integration of technology and fashion to create interactive clothing that encourages creativity and personal expression.
Industry Implications
1. Apparel and Fashion - Disruptive innovation opportunity: Utilize innovative materials, designs, and customization options to attract and engage consumers in the ever-evolving fashion industry.
2. Outdoor Recreation - Disruptive innovation opportunity: Develop specialized gear and apparel that enhances the comfort, performance, and personal connection of adventurers to their chosen activities.
3. Technology and Wearables - Disruptive innovation opportunity: Merge technology and fashion to create intelligent clothing that not only provides functionality but also fosters self-expression and engagement.
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