Whiskas' 'Cat Calm Radio' is a Species-Specific Online Station
References: whiskas & catcalmradio
August 22nd is recognized as 'Take Your Cat to the Vet Day' and WHISKAS celebrates this with a cat radio that is specifically designed to keep feline companions calm during the trip to the annual check-up. Dubbed the 'Cat Calm Radio,' the station can be accessed online and the music, composed by David Teie, is made to be "effective" for the beloved pets. That is, the sounds and noises played on the WHISKAS' cat radio are tailored to satisfy the biological makeup of felines. For example, as humans respond to the beat in a composition due to their primal ties to a mother's pulse, Teie uses the sound of sucking for milk to mimic that same visceral fascination for cats.
WHISKAS' calming cat radio is done in collaboration with BBDO Toronto.
WHISKAS' calming cat radio is done in collaboration with BBDO Toronto.
Trend Themes
1. Species-specific Radio - Creating species-specific radio stations could provide a calming and customized experience for pets during stressful situations.
2. Biologically-tailored Music - Developing music compositions that mimic the sounds and noises that satisfy the biological makeup of an animal can have a positive impact on their well-being.
3. Emotional Well-being for Pets - Focusing on the emotional well-being of pets can create innovative solutions for pet owners seeking to reduce stress and anxiety in their animals.
Industry Implications
1. Pet Care - The pet care industry can explore the development of species-specific radio stations and biologically-tailored music to enhance the well-being of pets.
2. Music Streaming - The music streaming industry has the opportunity to expand by offering customized playlists and radio stations for different animal species.
3. Animal Health and Wellness - The animal health and wellness industry can integrate biologically-tailored music and radio stations into their products and services to promote the emotional well-being of animals.
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