Bud Light's 'Victory Fridges' Share Rewards When a Team Wins
Laura McQuarrie — August 15, 2018 — Lifestyle
References: budlight & prnewswire
Bud Light is now introducing its 'Victory Fridges' to bars that want to offer a unique way for Cleveland Browns fans to celebrate when the team wins.
Ordinarily, the beer fridge is locked and can only be opened by the Browns winning its first regular-season victory of this year's NFL season. As such, the Victory Fridges are powered by Bud-E Fridge smart technology and are designed to simultaneously open and invite those of legal drinking age to come together over a beer. Despite the fact that these fridges will be set up across many different points, fans will ultimately be coming together, no matter where they are, to share a moment of celebration.
In addition to appearing in bars, the fridges may also be found at Cleveland's FirstEnergy Stadium.
Ordinarily, the beer fridge is locked and can only be opened by the Browns winning its first regular-season victory of this year's NFL season. As such, the Victory Fridges are powered by Bud-E Fridge smart technology and are designed to simultaneously open and invite those of legal drinking age to come together over a beer. Despite the fact that these fridges will be set up across many different points, fans will ultimately be coming together, no matter where they are, to share a moment of celebration.
In addition to appearing in bars, the fridges may also be found at Cleveland's FirstEnergy Stadium.
Trend Themes
1. Smart Beer Fridges - The use of smart technology in beer fridges creates opportunities for personalized and interactive experiences.
2. Celebratory Fan Experiences - Creating unique and immersive fan experiences, like the Victory Fridges, can enhance brand loyalty and engagement.
3. Location-based Celebrations - Setting up fridges at multiple locations allows fans to come together regardless of their physical location, fostering a sense of community.
Industry Implications
1. Beverage - The beverage industry can capitalize on the trend by incorporating smart technology into their products, offering personalized experiences to consumers.
2. Sports and Entertainment - The sports and entertainment industry can create unique fan experiences, such as Victory Fridges, to increase fan engagement and strengthen brand affinity.
3. Hospitality - Bars and stadiums in the hospitality industry can leverage celebratory beer fridges to attract and retain customers, providing a unique selling point for their establishments.
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