Verdes has Created a Tiny Pop-Up Souvenir Shop in NYC
Justin Lam — August 14, 2018 — Marketing
References: instagram & coolhunting
Souvenirs are often regarded as cheap and kitschy items but marketing and innovation consultancy Verdes is offering unique items in its tiny pop-up souvenir shop. Located in the heart of NYC's Chinatown, this store hopes to compete with generic NYC souvenirs by offering tops and tote bags that record facts from the visitor's day. These facts include the mood, time and weather of the specific day and are meant to be a personal anecdote of the visit to the pop-up souvenir shop.
According to Verdes, this pop-up souvenir shop is meant to a personal souvenir and not an explicit accessory that identifies only with the city. The pop-up's organizers have also described the experience as a collaborative process that is meant to offer buyers something that they have helped create.
According to Verdes, this pop-up souvenir shop is meant to a personal souvenir and not an explicit accessory that identifies only with the city. The pop-up's organizers have also described the experience as a collaborative process that is meant to offer buyers something that they have helped create.
Trend Themes
1. Personalized Souvenirs - Creating customized souvenirs that record personalized facts from the visitor's day, such as mood, time, and weather.
2. Collaborative Shopping Experience - Developing pop-up shops that involve buyers in the creation of their own unique souvenirs.
3. Unique Souvenir Offerings - Offering souvenirs that go beyond generic city-based items, providing a more personal and meaningful connection to the experience.
Industry Implications
1. Retail - Retailers can embrace the trend of personalized souvenirs to differentiate themselves and offer customers a more engaging and memorable shopping experience.
2. Tourism - Tourism industry players can tap into the trend of unique souvenir offerings to enhance visitor satisfaction and provide a more authentic representation of a destination.
3. Marketing and Innovation Consultancy - Consulting firms specializing in marketing and innovation can help businesses in the souvenir industry leverage the trend of collaborative shopping experience to create customized products that resonate with customers.
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