Gwynnie Bee Created a Voice-Activated Unboxing Adventure
Laura McQuarrie — August 10, 2018 — Marketing
References: closet.gwynniebee & wwd
Gwynnie Bee is a subscription service that gives women the chance to access an unlimited closet of designer clothing—and to help consumers learn about its size-inclusive service, Gwynnie Bee created a first-of-its-kind "voice-activated adventure unboxing experience" for Amazon Alexa.
As all Gwynnie Bee customers will open their subscription box to access the styles inside, the brand created a choose-your-own-adventure experience to enhance the product discovery and try-on experience. As part of the voice technology experience, a member takes on the role of the main character who goes on a journey. Alexa launches into a tale about the woman's workday and the intern who bumps into her and spills coffee on her brand-new outfit—fortunately, Alexa also shares that Gwynnie Bee covers the cost of cleaning the clothes.
The conversational interaction helps to educate consumers, provide them with a personalized experience and connect with them once they have received the physical product.
As all Gwynnie Bee customers will open their subscription box to access the styles inside, the brand created a choose-your-own-adventure experience to enhance the product discovery and try-on experience. As part of the voice technology experience, a member takes on the role of the main character who goes on a journey. Alexa launches into a tale about the woman's workday and the intern who bumps into her and spills coffee on her brand-new outfit—fortunately, Alexa also shares that Gwynnie Bee covers the cost of cleaning the clothes.
The conversational interaction helps to educate consumers, provide them with a personalized experience and connect with them once they have received the physical product.
Trend Themes
1. Voice-activated Adventure Unboxing - Creating choose-your-own-adventure experiences using voice technology enhances product discovery and try-on experiences.
2. Personalized Voice Interactions - Using voice technology to provide personalized experiences and connect with customers after they receive the physical product.
3. Voice-powered Education - Using conversational interactions to educate consumers about the brand's services and benefits.
Industry Implications
1. Subscription Services - The subscription-based industry can leverage voice-activated adventures to enhance customer experiences and brand engagement.
2. Fashion and Apparel - The fashion industry can utilize voice-powered unboxing experiences to showcase their products and provide interactive try-on experiences.
3. Voice Technology - The voice technology industry can explore the potential of voice-activated adventures to create innovative and immersive experiences.
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