Jo Malone's Interactive Campaign Video Lets Viewers Shop in the Ad
Justin Lam — August 24, 2018 — Marketing
References: player.smartzer & psfk
British fragrance brand Jo Malone has recently unveiled a new interactive campaign video that engages shoppers in a way by allowing them to purchase items through the video. Featuring brand spokesperson Poppy Delevingne, the interactive campaign video showcases items from the retailer's Queen of Pop collection. The interactive campaign video also provides Jo Malone with the ability to monitor key consumer purchase data through user's interaction with the video.
The interactive format of the video serves a dual purpose for Jo Malone, as it introduces the brand and products to customers, while also providing an easy-to-use instant purchase platform. Not only does this format make it easier for consumers to find and purchase products, but gives the retailer easy access to information garnered from the interaction.
The interactive format of the video serves a dual purpose for Jo Malone, as it introduces the brand and products to customers, while also providing an easy-to-use instant purchase platform. Not only does this format make it easier for consumers to find and purchase products, but gives the retailer easy access to information garnered from the interaction.
Trend Themes
1. Interactive Shopping Videos - Jo Malone's shoppable fragrance video demonstrates the trend of interactive videos that allow viewers to make purchases directly.
2. Personalized Marketing - The interactive campaign video showcases the trend of personalized marketing by featuring brand spokesperson Poppy Delevingne.
3. Data-driven Advertising - Jo Malone's video exemplifies the trend of data-driven advertising, as it enables the brand to collect consumer data through user interaction.
Industry Implications
1. Fragrance - The fragrance industry can leverage interactive videos to create immersive shopping experiences for customers.
2. Marketing and Advertising - The marketing and advertising industry can embrace personalized videos to engage consumers and drive sales.
3. E-commerce - The E-commerce industry can benefit from the data-driven approach of interactive videos, as it provides valuable consumer insights for targeting and marketing strategies.
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