My. Haircare's 'Made For Me' Hair Pop-Up Emphasizes Customization
Laura McQuarrie — August 15, 2018 — Marketing
References: my-haircare & cosmeticsbusiness
'My. Haircare' will soon be launching its debut hair pop-up exclusively at Selfridges’ Beauty Workshop, with a focus on sharing personalized hair colors with consumers.
The 'Made For Me' pop-up will spotlight personalized hair color blends that are vegan and cruelty-free, with bottles that are mixed by a hair care professional to suit a customer's desired outcome. At the pop-up space, visitors will have the chance to get consultations from the founders of the brand, Rob Forgione and Denis Kovalyov.
My. Haircare's current product assortment includes Ruby, Cobalt, Copper, Gold and Platinum products to maintain, tone, brighten or darken the hair depending on one's needs, as well as a conditioner by the name of Treat.
The 'Made For Me' pop-up will spotlight personalized hair color blends that are vegan and cruelty-free, with bottles that are mixed by a hair care professional to suit a customer's desired outcome. At the pop-up space, visitors will have the chance to get consultations from the founders of the brand, Rob Forgione and Denis Kovalyov.
My. Haircare's current product assortment includes Ruby, Cobalt, Copper, Gold and Platinum products to maintain, tone, brighten or darken the hair depending on one's needs, as well as a conditioner by the name of Treat.
Trend Themes
1. Personalized Hair Color - Opportunity for salons and beauty brands to offer customized hair color services, catering to individual preferences and needs.
2. Vegan and Cruelty-free Products - Demand for ethical and sustainable beauty products creates a space for brands to develop and promote vegan and cruelty-free haircare products.
3. Hair Pop-ups - Emergence of temporary and experiential hair pop-up shops that offer personalized consultations and services to consumers.
Industry Implications
1. Hair Salons - Hair salons can seize the opportunity to offer personalized and customized hair color services to cater to individual customer preferences.
2. Beauty Retail - Beauty retailers can feature and promote vegan and cruelty-free haircare products to tap into the growing demand for ethical beauty products.
3. Experiential Retail - Experiential retail spaces can create temporary pop-up shops that provide personalized hair consultations and services to attract and engage customers.
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