Branded back-to-school selfie walls, in-messenger sales tools and social media filters for the Olympics are a few of the ideas that are explored within September 2016 mobile marketing.
A slew of newly released branded apps from Ford, IKEA and the Emirates airline all put a focus on augmented and virtual reality technologies in order to help consumers access more interesting and engaging experiences.
When it came time to reach the audiences attending a music festival, automotive brand Toyota created a Snapchat filter that doubled as a VIP ticket for an exclusive concert experience. This is just one of the many creative ways that brands are making the most of the platform. Recently, there have also been a number of updates to popular social media platforms that give brands the chance to share their stories in new ways. For instance, brands may now create Promoted #Stickers for Twitter users or upload Instagram Stories.
Top 35 Mobile Marketing Ideas in September
35
Revealing Social Media Campaigns
'Wren Kitchens' Shows That Instagram Perfection Isn't Reality
34
Snapshot Adoption Campaigns
Tomba Latas' Adoption Project Uses Snapchat to Introduce Rescues
33
Fashion Icon Emojis
Iris Apfel's Emojis Represent the Fashion Icon's Unique Style
32
Augmented Reality Decor Apps
The Ikea Catalog App Helps You Visualize Your Home Decor Ideas
31
Pixelated Tennis Career Games
'Match Point' Explores Serena Williams' Victorious Tennis History
30
Airline Reward Apps
The Frequent Flyer App Helps You Earn Miles In Exchange For Your Location Data
29
In-App Handbag Sales
Dior Promoted Its Luxury 'Lady Dior' Bag Exclusively Through WeChat
28
Automotive VR Apps
The FordVR App Helps Users Learn About Ford's Race Car Engineering Efforts
27
VIP Ticket Geofilters
Toyota Used a Snapchat Filter to Offer an Exclusive Lollapalooza Concert
26
Commercial Social Media Tools
Instagram's Business Tools Help Companies to Engage on the App
25
AR Amenity Kits
Emirates Designed an Augmented Reality Amenity Kit That Unlocks Immersive Content
24
Social Good Selfie Walls
Cadillac Fairview is Launching 'Pledge Walls' for Back-to-School Season
23
Social Snapshot Conferences
'SnapHappen' is Launching as a Business-Focused Event
22
Branded Social Media Stickers
Twitter's 'Promoted #Stickers' Include Brands like Pepsi
21
Olympic Game Emojis
Twitter has Released All the Emojis to Be Used During the Rio Olympic Games
20
Presidential Messenger Bots
The White House Chatbot is an Updated Way to Contact the President
19
Apartment Rental Chatbots
The 'Trulia' Chatbot Can Now Show Users Apartment Listings for Rent
18
Vertical Video Ads
The 'Flipboard' App Has a New Video Feature for Advertisers
17
Chat-Based Retail Apps
The Lookup App Helps Indian Consumers Chat With Local Businesses
16
360-Degree Olympic Coverage
The BBC Sport 360 App Will Give Viewers a 360-Degree View of the Games
15
Small Business Sales Platforms
Facebook Shop Allows Business to Sell Products Through the Website
14
Olympic Social Filters
Snapchat Debuts New Olympic-Themed Stickers and Filters for the Rio Games
13
Luxury Jeweler Geofilters
The Tiffany Snapchat Account Appeals to Young Consumers
12
Olympic Navigation Chatbots
'Askrio2016' Bot Directs Tourists Through the City to an Olympic Event
11
Banking Messenger Bots
Absa Bank Uses Facebook Messenger to Offer 'ChatBanking'
10
Ephemeral Social Stories
Instagram Stories Let Users Create an Ephemeral Snapchat-Like Story
9
Charity Selfie Apps
The CR7 Selfie App Lets Users Take Selfies with Cristiano Ronaldo for Charity
8
Promoted Social Media Videos
Pinterest is Rolling out a 'Promoted Videos' Feature for Advertisers
7
Messaging Travel Bots
Skype's New Skyscanner Chat Bot Offers Flight Advice Within the Platform
6
Influencer Marketing Apps
'Voltu' Lets Companies Connect with Social Influencers for Advertising
5
Athletic Swimmer Emojis
The Phelpsmoji Provides Emoticons Exclusive to the Michael Phelps' Life
4
Sporty Social Media Campaigns
Ford's New Snapchat Ad Plays on the Spirit of the Olympic Games
3
Shoppable Recipe Apps
Gordon Ramsay's 'Cook With Me' Lets Users Plan Meals and Grocery Lists
2
Helpful Reminder Bots
The Wonder Bot Can Remind Users of Important Info Via Text Message
1
Satirical Political Bots
The 'BFF Trump' Facebook Bot Reviews Controversial Opinions
Related Ideas
AR Beverage Launches
Monster Energy Revealed Fantasy Ruby Red in Augmented Reality
AR Retail Kiosks
BIG Digital and DeepAR Bring Mobile & Desktop Try-Ons to Store Settings
AI-Lead Car Ads
Ford Launched an AI Campaign Dubbed 'Be Surreal, Be Ford'
GenAI Flip Phone Campaigns
Motorola's Styled with Moto Features AI-Generated Virtual Models
Gen Z IRL Campaigns
Hinge's Phonebook Encourages Gen Z to Connect IRL for Global Day of Unplugging
Groundbreaking AR Posters
Wall's Out-of-Home Ads Make AR Experiences Unmissable with WinDOOH Tech
Uplifting Social Media Campaigns
Optimism Your Feed Helps Social Media Users Retrain the Algorithm
Viral Social Shopping Apps
The Claim App Helps Gen Z and Brands Authentically Discover One Another
5g-Enabled Retail Showcases
Singtel is Surpassing Consumer Expectations with 5G Retail
In-Game Billboard Advertising
Gameloft Enables Partners to Advertise Natively in its Games
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
Discount Retailer Mobile Apps
Family Dollar Debuted a New Mobile Shopping App for Customers
Virtual Holiday Shopping Experiences
Amazon Introduces a New Holiday Shop with 3D Technology
AR-Enhanced Hair Dye Boxes
L’Oréal & Snapchat Brought an AR Packaging Experience to Walmart
Star-Studded Tech Campaigns
Jewellery Pros and Music Talent Promote the Bose Ultra Open Earbuds
Personalized In-Flight Ads
United Airlines Kinective Media Offers Curated Travel
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
AR Locker Rooms
Snapchat and Selfridges Created a Pop-Up for Virtually Trying on Sports Kits
Seasonal Phone Booth Activations
Spotify's Q4 is Calling Urges Brands to Start Holiday Advertising
AI-Generated QR Codes
Coca-Cola Created Enhanced QR Codes with Musical & Visual Elements
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Global Handbag Campaigns
Coach's New 'Unlock Your Courage' Campaign Promotes Personal Expression
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Sticker-Creating Social Tools
Instagram Releases a New Sticker Creation Feature for Creators
Nature-Reconnecting Outdoor Campaigns
Mammut Encouraged People to Reconnect with Nature
UK Beauty Summer Pop-Ups
Mecca Cosmetica is Hosting a Summer Pop-up in London and Manchester
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
AR Shopping Malls
American Express' Door to Shop Small Highlights 10 Small Businesses
AR-Powered Try-On Rooms
Snapchat Unveils a New AR Locker Room at Selfridges Oxford Street London
Magazine-Integrated QR Features
ARCADE Launches the ELLE x Clarks Shoe Visualiser and Experience
Gen Z Skateboarding Campaigns
Samsung UK's First Flips Spotlights the Galaxy Z Flip5
Personalized Ecommerce Updates
Google Shopping Introduces a 'For You' Feed for its Ecommerce App
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
Gamified Shopping Apps
Yaysay Combines AI-Powered Personalization & Gamification
Mixed-Reality Makeup Apps
e.l.f. Cosmetics Launches a New Shopping App for the Apple Vision Pro
Mobile Plan Breakup Campaigns
Sky Mobile's Breakup Consultant Helps to Free People from Bad Plans
Social Video Reaction Apps
The 'Seen' App Lets Users Capture Footage of Themselves Viewing Content
Fun-Focused Festival Phones
The Brahma Phone is a Pared-Back Device for a Worry-Free Experience
Hands-Free Driving Campaigns
Ford UK's Social Campaign Shares Merch for the "Passenger Princess"
AI-Generated QSR Items
McDonald's India Asks Fans to Create its Signature Collection with AI
Rebranded Food Delivery Apps
Skip Revamps Its Brand Identity to 'Skip to the Good Part'
Gen Z-Focused Coachella Campaigns
Pinterest Partners With Coachella to Connect With Gen Z
Immersive VR Shopping Apps
Mytheresa Worked with Obsess on New Apple Vision Pro App
AR Music Concerts
The Rolling Stones Bitmoji Show Lens Promotes a New Album
Mixed-Reality Shopping Apps
StockX Launched an Immersive Way to Shop with the Apple Vision Pro
QSR Summer Pop-Ups
McDonald's Mexico Launched a Summer-Themed Activation in Mexico
Immersive Virtual Pop-Ups
Benefit Launches Virtual 'Benemart' Concept for Holiday Shopping
AI-Powered Marketing Tools
This E-Commerce Tool Uses Customer Data to Project Reward Impacts
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
Luxury AR Packaging Solutions
Mytheresa Released App-Controlled Innovative Product Packagings
AI-Powered Creative Digital Assistants
Adobe Express Presents a New Creative Assistant Tool
AI Advertisement Additions
Meta Introduces a New Suite of AI-Powered Advertising Tools
Car-Specific Video Commerce
Audi and Bambuser Make a Significant Evolution in Business Strategy
AR Yogurt Packaging
Chobani's Interactive Yogurt Packaging Engages Snackers for Halloween
Idol Singer Breakfast Promotions
Mos Burger Offers Dining Experience with Idols via AR
Streaming Service Expansions
Spotify Launched an In-house Creative Agency, Spotify Creative Lab
Motivating Journaling Apps
MindUp Encourages Users to Maintain a Daily Mindfulness Habit
Running Partner Messaging Apps
Find Your Next Running Partner Through Strava Messaging
Communication-Based Immersive Exhibitions
Intuit Mailchimp and Design Museum Present Email is Dead
Influencer-Focused AI Updates
CreatorIQ Utilizes AI To Help Marketers Track Creator Conversations
Social Shopping Apps
Locker Helps Users Organize, Share, and Earn from Online Wishlists.
In-Store Audience Engagement Solutions
Social Shelf® Has a Novel Approach to Customer Engagement
AI-Driven Messaging Platforms
Movable Ink Has Introduced Significant Enhancements to Da Vinci
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
AI-Powered Music Remixing Apps
Sprite is Reprising its Limelight Music Platform for Consumers
AI-Powered DIY Home Apps
Praxis Introduces New Features to Its Praxis Plus App
Marketing Idea Generators
Thunderbucket Provides Marketing Ideas and Observations at Speed
Generative AI Interpreter Campaigns
Samsung's 'The Next Big Thing Is You' Highlights Translation
Product Exploration Retailer Tools
These New Instacart Discovery Tools Connect Brands to Retailers
Social Marketplace Updates
Instagram Launches a Marketplace to Better Connect Brands and Creators
Minimizing Phone Usage Initiatives
Heineken's Latest Campaign Addresses Phone Use at Music Events
Tech-Powered Business Solutions
Apple Business Connect Leverages the Brand's User Base
Interactive AR Experiences
The Sendit App Engaged Gen Alpha on Valentine's Day
Rewarding AI Shopping Apps
The ShopUp App Revolutionizes In-Store Shopping with AI Data
Brand Photography Marketplaces
VSCO Unveils a New Marketplace for Photographers to Find Work
AI-Powered Design Apps
Adobe Launches an AI-Powered Mobile App Called Adobe Express
Star-Studded Phone Campaigns
T-Mobile's Ad Features Snoop Dogg, Kai Cenat, and Patrick Mahomes
Social Shopping Networks
Stage TEN Empowers Creators to Build Their Own Live Shopping Channel
Communication App Shopping Experiences
WhatsApp Flows Allow for In-App Booking and Shopping
Omnichannel Automotive Services
Automotive Mastermind has Adapted to Modern Consumer Patterns
Customized Convenience Retailer Apps
Family Express is Introducing a Personalized App Experience
Mobile Escape Rooms
Phone Escape: Hopeless Takes Mobile Entertainment to New Dimensions
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Unified AI Campaigns
Samsung UK Unveils 'You & AI. As One' Campaign
AI-Powered Marketing Solutions
BrandPilot AI Unveils a New Marketing Campaign Management App
AR Pizza Menus
Hungry Howie's Uses AR to Promote a Secret Pizza Menu
Short-Form Foodie Feeds
Uber Eats is Testing Out a New Vertical Feed Like TikTok and Instagram
Scannable Skincare Murals
The Ordinary's Interactive Augmented Reality Mural Promotes Bodycare
Private Social Photo Apps
The 'Retro' App Focuses on Mindful Sharing with Select Others
Social Camera Fitness Apps
SnapFit Lets Users Document Their Journey with Photos
Resourceful Digital Platform Events
Meta will Host an Immersive Instagram Family Pop-Up in NYC
Language App Pop-Ups
Duolingo Hosted an Interactive Street Society Event in Soho
Olympics-Themed Tech Accessories
These Samsung 2024 Summer Olympics Accessories are Creative
Mobile Content Creator Apps
Microsoft Brought its 'Designer' Copilot App to Android
Personalized Retail Media Networks
Thrive Market Collaborates with Instacart on a New Network
Back-To-School Sporty Campaigns
JD's Start Fresh Campaign Celebrates Today's Youth Culture
Chat-Style To-Do Apps
The 'Qept' App Lets Users DM Tasks to Themselves
Dynamic Auto Marketing Campaigns
Hyundai Promotes Its Electrical Vehicle Line-up
AI-Fuelled Mobile Design Apps
Adobe Launches its Express Mobile App for Design On-the-Go
UAE-Based Influencer Platforms
luma is a New Influencer Marketing Program for UAE Influencers
Workplace Safety-Enhancing Mobile Apps
JMJ Has Introduced the Toolbox Talks App
Advanced Retail Campaign Kiosks
Freeosk and Place Exchange Partnered for Integrated Campaigns
Authentic Ambassador Campaigns
BeReal is Looking for "The Realest Person on Earth"
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Distraction-Free Flip Phones
Consumer Cellular Unveils its 'Shot on Flip Phone' Campaign
Interconnected Messaging Ecosystems
Whatsapp to Introduce Support for Messages Third-Party Apps
Mobile Ad-Supported Checkouts
Sam's Club is Launching Display Ads in its Mobile App
Home Decor Mobile Apps
Pottery Barn Officially Launches its Mobile App and New Design
Connected Packaging Updates
Appetite Creative Revamps its Connected Packaging with Tetra Pak
Mobile Streaming App Stories
Twitch is Rolling Out a Daily 'Story' Feature on its Mobile App
Bacon Holiday Ads
Oscar Mayer Partners with Mint Mobile for 'A Side of Bacon' Holiday Campaign
Mango-Scented Newspaper Ads
Swiggy Instamart Launched a Scented Campaign in the Times of India
Modern Digitized Bookshelves
September is a Digital Bookshelf Where You Can Display Achievements
SaaS Influencer Marketing Tools
Beeing Social Launches 'Buzz Bee Buzz' for Influencer Marketing
Seamless Automotive Shopping Apps
Awin Group of Dealerships Launches Mobile App to Enhance CX
Money-Saving Grocery Apps
Schnuck Markets and Upside Launch a Co-Branded App for Rewards
Social Sticker Features
Instagram Unveils the New Sticker Features for Stories and Other Content
Media Release Monitoring Apps
The 'Upcoming' App Helps Users Track Favorite Media and Explore
Artist-Empowering Streaming Insights
Spotify Campaign Kit Provides Unmatched Streaming Insights
Debunking AI Apps
BSBot Helps Publicis Clients Tell the Truth About AI from Fiction at Cannes
Mobile Device Addiction Campaigns
The Women's Brain Health Initiative Highlights a Growing Concern
Comprehensive Business Loyalty Solutions
BusinessQR Helps Brands Build Customer Loyalty
Parental Guidance Shopping Apps
The 'Auggie' App Connects Experienced Parents to New Ones
Music Content Campaign Tools
Spotify Presents the Showcase Tool for Artists to Promote
Hotel-Led Vintage Markets
The MOB Hôtel Hosted a Vintage Market, an Eco Conference and Workshops
Social Sticker-Making Features
WhatsApp Launches a New In-App Custom Sticker Maker
Social App Feature Updates
Instagram is Moving the Status Update Notes to Profiles
Self-Service Event Promotions
Industry Dive Adds Self-Service Offerings to Include Event Promotion
AI Social Media Enhancement
Attract AI Elevates Charm on Social Media with a Few Taps
Invite-Only Family Memory Hubs
Kinnect Unveils its New and Enhanced Mobile Application
New Year Sandwich Promotions
This Urban Eat On-Pack Promo Offers Hundreds of Prizes Up for Grabs
Digital Commercial Payment Apps
Mastercard Unveils the Mobile Virtual Card App for Businesses
Phone-Based User-Targeted Campaigns
PlugSMS Helps Users Launch Campaigns From Their Phones
Engagement-Boosting Marketing Apps
LOCALACT Unveils the LOCALACT Mobile Marketing Application
Creative Collaboration Clubs
Dazed Has Launched a New Social Media App Called Dazed Club
Seamless Sports Betting Apps
theScore Bet Debuts New Commercial Spots as part of Fall Campaign
Community Social Apps
Beezle Social Keeps Users Informed Connected with Their Neighbors
Social Media Visibility Boosting
Instagram hashtags is a Free Service to Enhance Your Instagram