Snapchat Debuts New Olympic-Themed Stickers and Filters for the Rio Games
Hayley McGlone — August 5, 2016 — Special
References: thenextweb & mashable
Snapchat has added Olympic-themed stickers and filters in honor of the start of the 2016 Rio Olympic Games.
Snapchat has added Olympic geofilters, stickers, Bitmojis and special sports-themed lenses. The geofilters are available in 50 countries and are country-specific. All 50 countries will also have a medal count filter available to keep track of all the medals won by the user's country. The lenses are also country-specific, with some adding sports apparel to the user's photo or a flag animation across the user's face.
Snapchat will also have content streaming on its Live Stories and a new Olympic Discover channel. The Discover channel is in partnership with broadcaster NBC, and will stream NBC Olympic coverage. Live Stories can be added from the US, UK, France, Canada, Australia, Brazil and Latin America since Snapchat has broadcasting partnerships in those regions.
Snapchat has added Olympic geofilters, stickers, Bitmojis and special sports-themed lenses. The geofilters are available in 50 countries and are country-specific. All 50 countries will also have a medal count filter available to keep track of all the medals won by the user's country. The lenses are also country-specific, with some adding sports apparel to the user's photo or a flag animation across the user's face.
Snapchat will also have content streaming on its Live Stories and a new Olympic Discover channel. The Discover channel is in partnership with broadcaster NBC, and will stream NBC Olympic coverage. Live Stories can be added from the US, UK, France, Canada, Australia, Brazil and Latin America since Snapchat has broadcasting partnerships in those regions.
Trend Themes
1. Olympic-themed Stickers and Filters - The addition of Olympic-themed stickers and filters on Snapchat provides an opportunity for businesses to create interactive and engaging branded content during the Olympics.
2. Geofilters and Country-specific Filters - The availability of country-specific geofilters and filters on Snapchat enables businesses to target and connect with users in specific regions, creating localized marketing campaigns.
3. Live Streaming and Olympic Discover Channel - The introduction of live streaming and the Olympic Discover channel on Snapchat presents an opportunity for businesses to reach a wider audience and leverage the platform's partnership with broadcaster NBC.
Industry Implications
1. Social Media Marketing - Social media marketing agencies can utilize Snapchat's Olympic-themed stickers and filters to create engaging campaigns for their clients, increasing brand visibility and user engagement.
2. Digital Advertising - Digital advertising agencies can leverage the geofilters and country-specific filters on Snapchat to deliver targeted advertisements to users based on their location, improving ad relevance and effectiveness.
3. Broadcasting and Sports Media - Broadcasting and sports media companies can explore the live streaming and Olympic Discover channel on Snapchat to expand their audience reach, engage viewers with exclusive content, and enhance their brand presence.
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