Absa Bank Uses Facebook Messenger to Offer 'ChatBanking'
Laura McQuarrie — August 4, 2016 — Tech
South Africa's Absa Bank is taking full advantage of the AI bots that can be used to interact with social media users on Facebook Messenger.
The 'Absa ChatBanking' bot makes it possible for a customer of the bank to interact with the artificially intelligent bot in the same way as a teller. What's most notable about the exchanges that can be had between human and bot is that they can unfold in natural language. In the future, the bank has plans for the bot to respond to questions like: "Can you check out how much cash I have?" with quips like: "Here is your latest balance, I bet you can't wait for pay day!"
With the aid of the smart bot, bank customers may also view their history, buy data, make payments and learn shortcuts for even quicker communication with the Absa ChatBanking tool.
The 'Absa ChatBanking' bot makes it possible for a customer of the bank to interact with the artificially intelligent bot in the same way as a teller. What's most notable about the exchanges that can be had between human and bot is that they can unfold in natural language. In the future, the bank has plans for the bot to respond to questions like: "Can you check out how much cash I have?" with quips like: "Here is your latest balance, I bet you can't wait for pay day!"
With the aid of the smart bot, bank customers may also view their history, buy data, make payments and learn shortcuts for even quicker communication with the Absa ChatBanking tool.
Trend Themes
1. AI Banking Bots - The use of AI bots in banking allows for natural language interactions with customers, enhancing the banking experience.
2. Social Media Banking - Integrating banking services within popular social media platforms like Facebook Messenger provides convenient and accessible banking solutions.
3. Conversational Banking - The emergence of conversational banking through AI bots enables customers to engage with the bank in a more interactive and personalized manner.
Industry Implications
1. Banking - The banking industry can incorporate AI bots to provide efficient and personalized customer service, improving overall customer satisfaction.
2. Artificial Intelligence - The development and implementation of AI bots in banking present disruptive innovation opportunities in the field of artificial intelligence.
3. Fintech - Fintech companies can explore the integration of AI bots in social media platforms to deliver innovative financial services and solutions to customers.
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