'Voltu' Lets Companies Connect with Social Influencers for Advertising
Erica Francis — August 2, 2016 — Marketing
References: voltu & venturebeat
'Voltu' is a new platform launched by adtech company Glispa to provide an easy solution for app companies to reach their audience through social media influencers. Influencers can sign-up at no cost as long as they have a following of over 10 thousand on any social media platform. Member influencers can choose campaigns that interest them and send in an application. Voltu filters through the applications and only sends the most appropriate ones to Advertisers who have signed up for the service.
Unlike other platforms, advertising companies have more control over marketing efforts because influencers only earn money for each app downloaded by its following. Another aspect that sets Voltu apart from other platforms is that it's setup to reach audiences in emerging markets like Brazil, Russia, China and India. Using social influencers to market products allows companies to avoid ad blockers and cut through the advertising clutter to reach target consumers through a far more authentic and personal way.
Unlike other platforms, advertising companies have more control over marketing efforts because influencers only earn money for each app downloaded by its following. Another aspect that sets Voltu apart from other platforms is that it's setup to reach audiences in emerging markets like Brazil, Russia, China and India. Using social influencers to market products allows companies to avoid ad blockers and cut through the advertising clutter to reach target consumers through a far more authentic and personal way.
Trend Themes
1. Influencer Marketing - Platforms like Voltu are enabling app companies to reach their target audience through social media influencers, creating opportunities for disruptive innovation in the influencer marketing space.
2. Emerging Markets - Voltu's focus on emerging markets like Brazil, Russia, China, and India is indicative of the growing potential for disruptive innovation in these regions.
3. Authentic Marketing - The use of social influencers for marketing purposes is connecting brands with consumers in a more authentic and personal way, presenting opportunities for disruptive innovation in the advertising industry.
Industry Implications
1. Adtech - Platforms like Voltu represent an opportunity for disruptive innovation in the adtech industry by offering a more efficient and effective way for app companies to connect with their target audience.
2. Social Media - The increasing reliance on social media influencers for marketing purposes presents opportunities for disruptive innovation in the social media industry.
3. App Development - Voltu's focus on app companies and their target audience suggests potential for disruptive innovation in the app development industry through more targeted marketing efforts.
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