Discord is Expanding its 'Video Quests' to Mobile
Colin Smith — March 21, 2025 — Marketing
References: discord & venturebeat
Discord Quests Premium Video Ads represent a strategic initiative by Discord to integrate video advertising into its platform while maintaining a user-focused approach. This advertising format, known as Video Quests, allows advertisers to showcase trailers, announcements, and premium content to Discord's gaming community. Users can opt into these ads by accepting a "Quest," which involves watching a video or engaging with specific content in exchange for rewards such as in-game items or avatar decorations. The ads are designed to be non-intrusive, 100% viewable, and non-skippable, ensuring high engagement and completion rates. This format has been utilized by prominent gaming franchises and entertainment brands to drive awareness and engagement.
Initially launched on desktop and console apps, Discord is now expanding Video Quests to its mobile platform, starting in June 2025. This move aims to broaden the reach of advertisers and provide a seamless experience across devices. The mobile expansion aligns with Discord's goal of creating an authentic, player-centric advertising platform. By offering rewards and maintaining an opt-in model, Discord seeks to balance monetization with user satisfaction. This initiative also reflects the company's efforts to diversify revenue streams as it explores potential public offerings.
Image Credit: Discord
Initially launched on desktop and console apps, Discord is now expanding Video Quests to its mobile platform, starting in June 2025. This move aims to broaden the reach of advertisers and provide a seamless experience across devices. The mobile expansion aligns with Discord's goal of creating an authentic, player-centric advertising platform. By offering rewards and maintaining an opt-in model, Discord seeks to balance monetization with user satisfaction. This initiative also reflects the company's efforts to diversify revenue streams as it explores potential public offerings.
Image Credit: Discord
Trend Themes
1. Opt-in Advertising Models - Opt-in advertising models are gaining traction as user-centric innovations, enabling users to choose their engagement level with promotional content.
2. Gamification of Ads - The gamification of advertisements through rewards enhances user interaction and transforms passive views into active participation, leading to higher engagement levels.
3. Cross-platform Ad Experiences - Cross-platform ad experiences are increasingly critical for advertisers looking to maintain consistent engagement across desktop and mobile platforms.
Industry Implications
1. Mobile Gaming - Mobile gaming is poised for disruption as new advertising formats like Video Quests seamlessly integrate with gameplay to offer rewards and immersive experiences.
2. Digital Advertising - The digital advertising industry is being reshaped by interactive ad formats that prioritize viewer engagement and offer tangible rewards.
3. Streaming Media - Streaming media services are beginning to incorporate innovative ad strategies that emphasize non-intrusive, high-reward interactions with audiences.
9
Score
Popularity
Activity
Freshness
