Emirates Designed an Augmented Reality Amenity Kit That Unlocks Immersive Content
Hayley McGlone — August 10, 2016 — Tech
References: emirates & luxurylaunches
Airline Emirates has designed an AR amenity kit that unlocks immersive content on smartphones and tablets.
The interactive amenity kit will be available in Economy Class and will provide a more comfortable and unique travel experience. The Neoprene amenity kits come in six designs to represent the six regions that Emirates travels to -- Australasia, Latin America, Middle East, Africa, Europe and the Far East. The designs and colors were inspired by the regions, such as the design for the amenity kit on flights to the Middle East, which features Arabic calligraphy.
To access the AR content, travelers simply need to download the Blippar app and scan the bags on the app. Travelers will then unlock various entertainment content, like music, travel tips and games that is refreshed every six months.
The interactive amenity kit will be available in Economy Class and will provide a more comfortable and unique travel experience. The Neoprene amenity kits come in six designs to represent the six regions that Emirates travels to -- Australasia, Latin America, Middle East, Africa, Europe and the Far East. The designs and colors were inspired by the regions, such as the design for the amenity kit on flights to the Middle East, which features Arabic calligraphy.
To access the AR content, travelers simply need to download the Blippar app and scan the bags on the app. Travelers will then unlock various entertainment content, like music, travel tips and games that is refreshed every six months.
Trend Themes
1. AR Amenity Kits - Augmented Reality Amenity Kits are a promising trend in the airline industry, offering new ways to create immersive and unique travel experiences for passengers.
2. Interactive Travel Experience - The use of AR in amenity kits opens up opportunities for airlines to create more interactive and engaging travel experiences for passengers, potentially disrupting the traditional in-flight amenity kit model.
3. Localized Design - Emirates' use of region-specific designs and colors for their AR amenity kits highlights a trend towards more locally-inspired travel products, presenting opportunities for regional designers and suppliers.
Industry Implications
1. Airlines - Airlines can leverage AR technology in amenity kits to improve the travel experience for passengers, potentially disrupting the traditional in-flight amenity kit model and differentiating themselves from competitors.
2. Mobile App Development - As AR technology in the travel industry becomes more prevalent, there may be opportunities for mobile app developers to create more advanced and customized AR experiences for travelers.
3. Design and Manufacturing - As airlines look to create more unique and regionally-inspired amenity kits, there may be opportunities for design and manufacturing companies to provide more customized products and services for the airline industry.
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