Iris Apfel's Emojis Represent the Fashion Icon's Unique Style
Mishal Omar — August 3, 2016 — Life-Stages
References: fashionista & mashable
These Iris Apfel Emojis are a playful distinction for the world-famous fashion icon.
Despite being well into her 90s, Iris Apfel has remained a public figure known for her quirky sense of style, her interior design capabilities and her business prowess. In a collaboration with 'INC International Concepts,' the icon created her own set of customized emojis to display a variety of occasions and emotions. While admitting she is not of the age where she understands the popularity of emoticons, the fashion icon would like to represent her brand in a playful way that appeals to generations that use emojis on a daily basis.
Iris Apfel's emojis reflect her quirky personality and unique sense of style while making her known to a generation that often looks up to social media celebrities.
Despite being well into her 90s, Iris Apfel has remained a public figure known for her quirky sense of style, her interior design capabilities and her business prowess. In a collaboration with 'INC International Concepts,' the icon created her own set of customized emojis to display a variety of occasions and emotions. While admitting she is not of the age where she understands the popularity of emoticons, the fashion icon would like to represent her brand in a playful way that appeals to generations that use emojis on a daily basis.
Iris Apfel's emojis reflect her quirky personality and unique sense of style while making her known to a generation that often looks up to social media celebrities.
Trend Themes
1. Customized Emojis - Designing personalized emojis to reflect individual personalities and brands offers a playful marketing opportunity for businesses.
2. Quirky Style Representation - Creating emojis that reflect unique fashion styles allows individuals to express themselves in a fun and relatable way.
3. Cross-generational Appeal - Developing emojis that resonate with different age groups creates opportunities for brands to connect with a wide range of consumers.
Industry Implications
1. Fashion - Fashion brands can leverage customized emojis to connect with their target audience and showcase their unique style.
2. Marketing and Advertising - Marketing agencies can explore the use of customized emojis as a creative tool to enhance brand messaging and engage with consumers.
3. Social Media and Technology - Tech companies and social media platforms can innovate by incorporating personalized emojis to enhance communication and user interaction.
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