The October 2018 interactive initiatives present the manner, in which brands and organizations are reaching consumers directly. Whether it be through a gamified experience like Verizon's AR scavenger hunt on Snapchat or clever mystery-inducing packaging such as Cheetos' photochromatic bag, this type of marketing leaves both the consumer delighted and raises awareness for the company.
A strategy that has flourished for the past few months is present in the October 2018 interactive list as well. That is the social media-savvy installations. An example of that is Candytopia — a real-life Candy Wonderland, that opened doors in New York and San Francisco. These projects offer visitors a well-curated and Instragrammable environment that is a whimsical break from the daily reality. With the rising popularity of the mobile application, brands are capturing consumer attention through photo-friendly installations.
Top 30 Interactive Trends in October
30
Unconventional Advertising Strategies
Wakino Ad Company's Clever Meta-Advertisement is Interactive
29
Augmented Reality Scavenger Hunts
Verizon Runs a Snapchat Contest, Relying on AR and Geolocation
28
Whimsically Interactive Candy Installations
Candytopia is a Vibrant Real-Life Candy Wonderland
27
Competitive Puzzle Games
OnePlus' 'Crackables' is an Intense Puzzle Game with a Distinct Prize
26
Clever Photochromic Packaging Designs
Cheetos' Packaging Strategy is Interactive and Entertaining
25
Pop-Up Well-Being Playgrounds
The 'Paradise Now' Urban Outdoor Spa Offers Complimentary Sessions
24
Facial Recognition Tech Installations
R Luke Dubois & Zach Lieberman's Piece is Somewhat Dystopian
23
Cocktail-Paired Chocolates
The Pop-Up Kit Kat Bar Pairs Cocktails with New Chocolate Flavors
22
AR Cartoon Home Experiences
Samsung's 'Doorways' Shows Smart Products in the Family Guy Home
21
Multi-Sensory Pizza Exhibits
'The Pizza Experience' in Los Angeles is a Pop-Up Pizza-Themed Museum
20
Century-Long Marketing Campaigns
Louis XIII's '100 Years' is Essentially a Musical Time Capsule
19
Edible Supermarket Exhibitions
Tesco Finest is Celebrating Its 20th Birthday in an Immersive Way
18
Gamified Pizza Boxes
This Scannable Pizza Hut Box Shares an Augmented Reality Beanbag Game
17
Multi-Storey Fashion Townhouses
Matchesfashion.com Created an Experiential Retail Hub in London
16
Personalized In-Store Wishlists
The Conran Shop & Pinterest are Simplifying Shopping Experiences
15
Tequila Brand Boxing Events
Tequila Cazadores' Bartender Boxing Finals Combine Combat and Mixology
14
Soundproof Spicy Sauce Booths
Popeyes' Soundproof Booth Offers a Space to Try Its Spicy Sauce
13
Forest-Hidden Beer Contests
The Busch in the Forest Contest Boasts Medallions in America's Forests
12
Sizable Exclusive Sneaker Releases
The YEEZY BOOST 350 V2 are Made Available to a Mass Audience
11
Footwear Customization Campaigns
Sergio Rossi's WeChat Campaign Lets People Design Their Own Shoes
10
International Cuisine Pronunciation Guides
Magnet & The Food People Launch an Informative Post
9
Immersive Underwater Parties
Desperados Made the World's Deepest Dance Floor & an Underwater Party
8
AI Fashion Activations
New Balance Used AI to Seek Out Fashionable Individuals at NYFW
7
Radius Targeting Ad Tools
Two Snapchat Geo-Targeting Tools Let Marketers Set Location-Based Ads
6
Mystery Candy Bar Contests
Dylan's Candy Bar is Rolling Out Its 2018 Mystery Flavor
5
Geo-Targeted Taxi Ads
Some NYC Taxis Now Feature American Express Geo-Targeted Ads
4
Cheese Toast Giveaways
Sizzler is Celebrating National Cheese Toast Day with Free Cheese Toast
3
Football Fan Experience Specialists
The Marriott and NFL are Looking to Fill a Special Position
2
Uniting Exercise Challenges
Juntas Imparables is Mexico's First Nike Women’s Just Do It Campaign
1
Geolocation-Based Automotive Ads
Geo-Targeted Honda Ads Aim to Bring Customers In-Store
Related Ideas
Luxury Bag Pop Ups
Hermès Debuted a Designer Bag Installation Pop Up in Manhattan
AR Beverage Launches
Monster Energy Revealed Fantasy Ruby Red in Augmented Reality
AR Retail Kiosks
BIG Digital and DeepAR Bring Mobile & Desktop Try-Ons to Store Settings
Immersive 3D Fashion Exhibits
Portal:M x Virtual Fashion Exhibition Host a Phygital Experience
Generative AI Candy Campaigns
The Starburst 'Different Every Time' Campaign is Interactive
College-Targeted Food Pop-Ups
Uber Hosts 'The One Shop' Across University Campuses
Naturalistic Taco Stand Campaigns
Coca-Cola Launched a Street Photography Campaign in Norway
Sober October Campaigns
Kit NA Brewing Launched 'Under Your Own Influence Sober October'
Parisian Airport Pop-Ups
Moët Hennessy's Paris Concept Event Featured Travel Exclusives
Groundbreaking AR Posters
Wall's Out-of-Home Ads Make AR Experiences Unmissable with WinDOOH Tech
Digital Debit Card Campaigns
Interac Introduces 'The Lost Wallet Board' Installation in Toronto
Digital Cosmetics Pop-Ups
Oh My Cream! Launched a Digital Pop-Up to Showcase Nine Brands
Emotionally Rewarding Multiplayer Games
Toca Boca Days Helps Tweens Find a Sense of Belonging
Digital-First Scavenger Hunts
Chipotle Opts for Influencer Marketing for its Giveaway Promotion
Personalized Digital Playgrounds
Pringles Poptopia is an Immersive, Engaging Experience for Fans
Novel AI-Generated Product Designs
Arcade Introduced a Transformative AI Product Creation Platform
In-Game Billboard Advertising
Gameloft Enables Partners to Advertise Natively in its Games
Advanced Social Advertising Tools
Invoca is Now Integrated with Pinterest, Snapchat, & TikTok
Athletic Apparel Interactive Billboards
Gymshark Unveils the Shoplift Campaign Ahead of Sale
AR-Enhanced Hair Dye Boxes
L’Oréal & Snapchat Brought an AR Packaging Experience to Walmart
Personalized In-Flight Ads
United Airlines Kinective Media Offers Curated Travel
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
AR Locker Rooms
Snapchat and Selfridges Created a Pop-Up for Virtually Trying on Sports Kits
Seasonal Phone Booth Activations
Spotify's Q4 is Calling Urges Brands to Start Holiday Advertising
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Box-Office-Themed Travel Pop-Ups
Intrepid x TIFF Host an Experiential Travel Activation
Viral Social Shopping Apps
The Claim App Helps Gen Z and Brands Authentically Discover One Another
Experiential Intimates Spaces
Knix Opens Immersive Retail Location at Premium Shopping Centre
Provocative AR Campaigns
NotCo's 'Not So Happy Animals' Presents Food Logos in a New Light
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
GenAI Virtual Shoppers
Cindy by Imaginuity Boots Online and In-Store Foot Traffic
Halloween-Inspired Snacks
Mars Has Released Its Halloween Lineup, Which Includes Seven Products
Ice Cream Sandwich Pop-Ups
Chips Ahoy! Pop-Up to Serve Free Ice Cream in NYC
Spooky AR Yogurt Packaging
Chobani Unveiled Interactive Special Edition Halloween Packaging
Playful Restaurant Pop-Ups
The Play-Doh Restaurant of Imagination Turns Kids' Creations Edible
AR Shopping Malls
American Express' Door to Shop Small Highlights 10 Small Businesses
Immersive Gondola Displays
ColourPop is Getting a New Immersive Makeover at ULTA
Immersive Entertainment Venues
Netflix Houses Feature Eateries, Experiential Activities & More
Multichannel Retail Campaigns
Urban Outfitters' 'Happy Lolidays' Campaign is Engaging
AR-Powered Try-On Rooms
Snapchat Unveils a New AR Locker Room at Selfridges Oxford Street London
Globalized Spooky Destinations
Intrepid Travel Presents a Curated Selection of Spooky Adventures
Magazine-Integrated QR Features
ARCADE Launches the ELLE x Clarks Shoe Visualiser and Experience
Spooky Interactive Yogurt Packaging
Chobani Flip Greek Yogurt Boasts a Unique Halloween Multipack
Whimsical Candy Suites
Haribo's Treat Retreat Immerses All Ages in a Whimsically Joyful Experience
Active Lifestyle-Supporting Campaigns
Kellogg's® Vector® Launches the Become Your Player Campaign
Inspiring Multi-Shop Pop-Ups
Pinterest's Possibility Place Immerses Guests in Inspiration
AR Sampling Advertisements
The #TakeATaste Campaign Shares Free Coca-Cola Zero Sugar Bottles
AI-Enhanced Grocery Apps
Instacart Unveiled a Suite of AI Features Coming to its Mobile App
Refreshed Retail Initiatives
Target is Improving its Customer Experience Journey in 2024
Candy-Themed Gaming Experiences
Sour Patch Kids and Roblox Partnered on a New Experience
Immersive Intimate Brand Pop-Ups
The Knix Pop-Up in Yorkdale Shopping Centre is Exciting
Smart Shopping Cart Ads
Instacart Unveiled Ads for Its AI-Powered Caper Carts
Interactive Fruit Juice Packaging
Tetra Pak and Jus de Fruits Caraïbes Debut `Connected Packaging
Gamified In-Airport Activations
Haribo's Mobile Games Gives People of All Ages the Chance to Win
QSR Game-Inspired Fitness Partnerships
WithU and McDonald's MONOPOLY Make Strides in the UK
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
Lifestyle Activity Tracking Apps
The 'Timeline It' App Tracks Virtually Any Activity or Event
Monetizable Mobile Gaming Apps
'Playbite' Enables Players to Win Gift Cards and Prizes
Shoppable CPG Ads
Instacart-Powered Shoppable Video Ads are Coming to YouTube
Exclusive Social Shopping Snacks
Like Air is Launching Limited-Time Flavors on TikTok Shop
Gen Z-Centered Health Apps
RTRO Lauches with ChatGPT with a Focus on Mental Health
Interactive Cosmetics Retail Stores
Watsons Upgrades its Stores for Gen Z and Gen Alpha Consumers
Immersive VR Shopping Apps
Mytheresa Worked with Obsess on New Apple Vision Pro App
Personalized Ecommerce Updates
Google Shopping Introduces a 'For You' Feed for its Ecommerce App
Inventive Retail Strategies
H&M is Working to Localize Its Shopping Experience
Advanced Adaptive Retail Experiences
Walmart Unveiled New Retail Technologies at CES 2024
Hyper-Targeted Shoppable Posters
Glossier and Shop Launched Posters with Geo-Gated Location Tech
QSR Summer Pop-Ups
McDonald's Mexico Launched a Summer-Themed Activation in Mexico
AI-Powered Marketing Tools
This E-Commerce Tool Uses Customer Data to Project Reward Impacts
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
Jelly Tint Arcade Pop-Ups
MILK MAKEUP will Offer an Experiential Claw Machine Event in NYC
Healthy Lifestyle Reward Promotions
The Chipotle No Quitters Challenge Was Created with Strava
Luxury AR Packaging Solutions
Mytheresa Released App-Controlled Innovative Product Packagings
Fall-Ready Denim Campaigns
Pacsun Launched Its Interactive Better in Baggy Denim Campaign
Immersive Hybrid Billboards
Meta's Halloween Thrillboards Tease Immersive Meta Quest 3 Experiences
Interactive Connected Packaging
Asahi Beverages Philippines Debuts a New Experience
Gamified Eyecare Campaigns
LensCrafters Debuts Blinky's Eye Odyssey with Adventure & Eye Care
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
Influencer-Led Virtual Shops
Walmart Launches the New Walmart Realm Digital E-Commerce Experience
AR Fashion Creations
The ETERNITEE AR Platform Enhances Consumer Interaction
Stylish Soda Pop-Ups
Poppi World Enticed Health-Conscious, Fashionable Visitors During NYFW
Communication-Based Immersive Exhibitions
Intuit Mailchimp and Design Museum Present Email is Dead
Futuristic Cityscape Activations
Coca-Cola Y3000 Zero Sugar Took Over the Las Vegas Sphere
AR-Powered Cereal Games
General Mills Releases a New Digital Monster Game for Consumers
In-Store Audience Engagement Solutions
Social Shelf® Has a Novel Approach to Customer Engagement
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Record-Breaking AR Mirrors
Maybelline New York & FFFACE.ME Debuted a Large Interactive Experience
Immersive Virtual Television Experiences
Television for Apple Vision Shapes the Future of TV
Colorful Kitchen Pop-Ups
Primal Kitchen Partners with Pintrest for a Special Initiative
Pumpkin-Inspired Community-Themed Campaigns
Danone North America Debuts the Tri Pumpkin Campaign
Brand-Boosting Social Media Contests
Iconic Beverage Group Debuts the Iconic Agua Challenge
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Swipable Curated Ad Inspiration
Swipify Lets Users Swipe Through the Latest Ad Campaigns
Interactive AR Experiences
The Sendit App Engaged Gen Alpha on Valentine's Day
Imaginative Shopping Platforms
Walmart Realm Shares Influencer-Curated Shopping Environments
Interactive App-Themed Game Maps
Twitch Unveiled 'The Glitch' Brand Map in Fortnite for Twitchcon
Life-Size In-Store Countdowns
Toys R Us Asia and Craig & Karl Created an Advent Calendar for All
Gamified Shopping Carts
Instacart Unveils New Updates to its Smart Shopping Carts
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Competitive Live Games
April-8 Live Game Let's Players Challenge Friends Across The Globe
Mobile Escape Rooms
Phone Escape: Hopeless Takes Mobile Entertainment to New Dimensions
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Influencer-Based Gaming Activations
Niantic Taps Google to Recruit Creators for Pokémon GO Fest
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Scannable Skincare Murals
The Ordinary's Interactive Augmented Reality Mural Promotes Bodycare
Resourceful Digital Platform Events
Meta will Host an Immersive Instagram Family Pop-Up in NYC
Innovative Digital Signage
Creative Realities Enhances Fan Engagement & Outcomes with New Signage
Interactive Image Mapping
Image Mapping Lets Businesses Create Designs Seamlessly
AR-Enabled Advent Calendars
The Lindt TEDDY Augmented Reality Advent Calendar is Interactive
Adventure-Focused Social Platforms
Outside Debuts an All-In-One Experience for Outdoor Enthusiasts
Language App Pop-Ups
Duolingo Hosted an Interactive Street Society Event in Soho
Candy-Filled Gaming Experiences
HI-CHEW is Integrated in Fortnite for a Limited Time
Personalized Retail Media Networks
Thrive Market Collaborates with Instacart on a New Network
Taco-Based Reward Promotions
Taco John’s Marked National Taco Day This Year
QR Code Shopping Assistants
Nintendo Implemented Icecat Tech to Enhance In-Store Shopping
Halloween-Themed Delivery Partnerships
Uber's Partnership with Spirit Halloween is Spooky
Interactive Juice Packaging
Gulf Union Foods Launched Fun Connected Packaging for its Juices
Hidden Social App Mini-Games
Instagram Entices Users with Hidden Games in Their DMs
Advanced Retail Campaign Kiosks
Freeosk and Place Exchange Partnered for Integrated Campaigns
Interest-Based Action Plans
Curiosity Quench is an App Transforming Passions Into Actionable Plans
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Brand-Aligned Graphics
Bento Highlights Lets Users Craft Polished, Professional-Looking Graphics
Virtual AR Adventures
Spin Genie Launches 'AR Treasure Quest'
Connected Packaging Updates
Appetite Creative Revamps its Connected Packaging with Tetra Pak
Immersive Restaurant Rewards App
Bella Italia is Unveiling a New Digital App for its Guests
Mango-Scented Newspaper Ads
Swiggy Instamart Launched a Scented Campaign in the Times of India
Efficiency-Driven Digital Ad Solutions
ShopLiftr is Revolutionizing Digital Advertising
Third-Party Coupon Providers
Instacart Taps Ibotta to Provide Customers with Digital Coupons
Halloween-Inspired Retail Capsules
Target Debuts a New Private-Label Halloween Capsule for October
Immersive Spring-Themed Exhibits
Colors in Bloom Features 12 Immersive Rooms
Mixed-Reality Treasure Hunts
EE is Kicking Off Its Inaugural Game Day with a Special Treasure Hunt
Retailer-Backed Holiday Experiences
J. Crew Launches a New AI-Powered Holiday Experience
Streetstyle Flavor Campaigns
Old El Paso's Turn It Up Entices Gen Z to Try Its Street Vibes Range
Confectionary Candy Debuts
Hancocks Debuts a Series of Candies for the Autumn Season
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
New Year Sandwich Promotions
This Urban Eat On-Pack Promo Offers Hundreds of Prizes Up for Grabs
Branding Trivia Games
Decode the Identity is a Playful Homage to Iconic Brands
Engagement-Boosting Marketing Apps
LOCALACT Unveils the LOCALACT Mobile Marketing Application
Festive Chip Campaigns
KETTLE Chips' Christmas Campaign Features 24 Days of Prizes