Sergio Rossi's WeChat Campaign Lets People Design Their Own Shoes
Laura McQuarrie — September 13, 2018 — Fashion
References: mp.weixin.qq & thecurrentdaily
As part of a new WeChat campaign, luxury shoe brand Sergio Rossi is offering a footwear personalization service through a WeChat mini-program.
When it comes to creating their perfect shoe design, consumers are shown the many ways in which they can customize their creation by experimenting with different elements—including the shoe's material, color, heel size and more. Due to the nature of the WeChat mini-program, consumers are easily able to customize their desired design, place and order and pay for their creation as part of a seamless in-app shopping experience.
Through the program, customers are able to see a 360-degree digital preview of their design, as well as get real-time updates on how their customization choices contribute to the price of te luxury footwear piece.
When it comes to creating their perfect shoe design, consumers are shown the many ways in which they can customize their creation by experimenting with different elements—including the shoe's material, color, heel size and more. Due to the nature of the WeChat mini-program, consumers are easily able to customize their desired design, place and order and pay for their creation as part of a seamless in-app shopping experience.
Through the program, customers are able to see a 360-degree digital preview of their design, as well as get real-time updates on how their customization choices contribute to the price of te luxury footwear piece.
Trend Themes
1. Wechat Mini-program Customization - The trend of luxury brands offering WeChat mini-program customization services is disrupting the traditional shoe buying experience
2. Personalized Footwear Design - Consumers increasingly desire personalized and unique footwear designs, providing opportunities for customization and personalization innovations
3. Digital 360-degree Previews - The use of digital technology to provide 360-degree previews of customized designs is a trend that can revolutionize the online shopping industry
Industry Implications
1. Luxury Footwear - The luxury footwear industry can benefit from offering personalized customization services through WeChat mini-programs
2. Online Retail - The trend of offering 360-degree digital previews of customized designs creates a disruptive innovation opportunity for the online retail industry
3. Mobile E-commerce - The trend of providing a seamless in-app shopping experience through WeChat mini-programs can transform the mobile e-commerce industry
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