Instacart Unveiled a Suite of AI Features Coming to its Mobile App
Colin Smith — February 8, 2024 — Tech
References: instacart & retailtouchpoints
Instacart, the leading online grocery delivery platform in North America, has recently launched several new features to improve the shopping experience for its customers and shoppers. These features leverage artificial intelligence (AI) to provide more convenience, personalization, and efficiency for online grocery orders.
One of the new features is conversational search, which allows customers to use natural language to find and add items to their cart. For example, a customer can type or say “I need some apples for a pie” and the app will show the best options for baking, along with relevant information such as price, weight, and ratings. Customers can also refine their search by adding filters or modifiers, such as “organic” or “on sale.”
Another new feature is in-store mode, which is designed for customers who prefer to pick up their groceries at the store rather than have them delivered. In-store mode provides a smart shopping list with added information on in-store products, such as ingredient lists, prices, and more.
Instacart has also enhanced its marketing capabilities with AI, by offering more personalized recommendations, promotions, and coupons to customers based on their preferences, purchase history, and location. Additionally, Instacart has partnered with Caper, a company that makes smart shopping carts, to provide a seamless and contactless shopping experience. Caper carts are equipped with a touchscreen, a camera, and a scale, and can automatically scan and weigh items as they are added to the cart. Customers can also see their total cost, get suggestions for complementary items, and pay with their phone using the Instacart app.
These new AI-enhanced features are part of Instacart’s vision to make online grocery shopping as easy and enjoyable as possible. By using advanced technology to understand and anticipate the needs of customers and shoppers, Instacart aims to deliver more value, convenience, and satisfaction to its users.
Image Credit: Instacart
One of the new features is conversational search, which allows customers to use natural language to find and add items to their cart. For example, a customer can type or say “I need some apples for a pie” and the app will show the best options for baking, along with relevant information such as price, weight, and ratings. Customers can also refine their search by adding filters or modifiers, such as “organic” or “on sale.”
Another new feature is in-store mode, which is designed for customers who prefer to pick up their groceries at the store rather than have them delivered. In-store mode provides a smart shopping list with added information on in-store products, such as ingredient lists, prices, and more.
Instacart has also enhanced its marketing capabilities with AI, by offering more personalized recommendations, promotions, and coupons to customers based on their preferences, purchase history, and location. Additionally, Instacart has partnered with Caper, a company that makes smart shopping carts, to provide a seamless and contactless shopping experience. Caper carts are equipped with a touchscreen, a camera, and a scale, and can automatically scan and weigh items as they are added to the cart. Customers can also see their total cost, get suggestions for complementary items, and pay with their phone using the Instacart app.
These new AI-enhanced features are part of Instacart’s vision to make online grocery shopping as easy and enjoyable as possible. By using advanced technology to understand and anticipate the needs of customers and shoppers, Instacart aims to deliver more value, convenience, and satisfaction to its users.
Image Credit: Instacart
Trend Themes
1. Conversational Search - Instacart's conversational search feature leverages AI to provide customers with a more convenient and personalized online grocery shopping experience.
2. In-store Mode - Instacart's in-store mode feature enhances the shopping experience for customers who prefer to pick up their groceries at the store, providing a smart shopping list with added information on in-store products.
3. AI-enhanced Marketing - Instacart's AI-enhanced marketing capabilities offer personalized recommendations, promotions, and coupons to customers based on their preferences and purchase history, enhancing the overall shopping experience.
Industry Implications
1. Online Grocery Delivery - Instacart's new AI features disrupt the online grocery delivery industry by providing customers with improved convenience, personalization, and efficiency in their shopping experience.
2. Smart Shopping Carts - Instacart's partnership with Caper disrupts the retail industry by offering a seamless and contactless shopping experience with smart shopping carts that automatically scan and weigh items.
3. Mobile App Development - Instacart's integration of AI into its mobile app creates disruptive innovation opportunities in the mobile app development industry, aiming to make online grocery shopping as easy and enjoyable as possible.
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