These October 2016 commercials range from heartwarming furniture ads to short social media films that center around a darkly humorous theme that many can relate to -- our evolving obsession with mobile devices and the Internet.
While IKEA's heartwarming and familial ad follows a mother shopping with her little boy -- only to reveal that he is actually a college-aged young man moving out for the first time -- 'The Realest Real' mini documentary by luxury fashion house Kenzo enlists the help of Portlandia star Carrie Brownstein to create a fun, unexpected and quirky ad.
When looking at the month's empowering ads, standouts include Addition Elle's 'F* It Up!' campaign that features famed plus sized models who encourage girls to embrace their curves and individual traits rather than aspiring to meet unrealistic goals often set out by the fashion industry at large.
Top 45 Commercial Trends in October
42
Subversive Fast Fashion Ads
The New H&M Ad Shows a Less Constricted Representation of Femininity
41
High-Speed Product Promotions
These Clips Break Down Oreo Recipes for the Brand's Stranger Flavors
40
Provocative Body Positivity Ads
The Newest 'Addition Elle' Campaign Stars Famed Plus-Size Models
39
Disability Awareness Ads
This Accessible Campaign Will Be Shown During the Paralympic Games
38
Influential Female Ad Campaigns
Georg Jensen's Latest Campaign Features Various Strong Women
37
Offbeat Fragrance Commercials
This Spike Jonze-Directed KENZO World Ad Defies Stereotypes
36
Star-Backed Fragrance Ads
The Gucci Guilty Jared Leto Ad Imagines Him Inheriting a Luxe Villa
35
Online Positivity Campaigns
'Fueling Possibilities' Gives Free Gas for Positive Social Media
34
Short Social Media Films
'The Realest Real' from Kenzo Shows Natasha Lyonne as a Teen's Mom
33
Sexism-Fighting Tennis Ads
Nike's 'Unlimited Greatness' Considers the Success of Serena Williams
32
Playful Denim Campaigns
This Diesel Ad Encourages Its Viewers to Live Freely and Stylishly
31
Jerky-Carrying Drones
David Ortiz and the JerkyBot Advertise for Chef's Cut Jerky
30
Surreal Airline Ads
This British Ad Features a Strange Flower-Covered Person and a Giant Woman
29
Anime-Inspired Insurance Ads
This Esurance Commercial Tells Its Viewers: 'Don't Catch and Drive'
28
Celebrity Combat Bread Ads
Sylvester Stallone Stars in this Warburtons Bakery Commercial Spot
27
Security Camera Ads
Nest's Cheeky 'Mystery Solved' Series Shows Various Household Mishaps
26
Distracted Dining Experiments
This Dolmio Experiment Tests Children Who are Fixated on Technology
25
Simplified Airline Promotions
This Comical Commercial Tells Consumers That KLM is an Airline
24
Majestic Biker Shoe Ads
This Timberland Shoe Commercial Follows a Velvet-Clad Biker Named Fernando
23
Captivating Cat Delivery Ads
Yamato Transport's Bizzare Commercial Follows a Feline Protagonist
22
Heartwarming Furniture Ads
This Ikea France Commercial Shows a Mother Watching Her Son Grow Up
21
Magical Mobile Ads
Apples' iPhone 7 Ads Show Off Its New Camera and Water-Resistant Technology
20
Creator-Inspired Sports Ads
This adidas Ad Says That Hard Work and Determination Aren't Enough
19
Abstract Art-Inspired Apparel
COS and the Guggenheim Museum Made a Series That Honors Agnes Martin
18
Dancing Model Promotions
This Kendall Jenner Vogue Spain Video Shows Her Attempting to Do Ballet
17
Moving-Inspired Playlists
Spotify's 'Moving to Canada' Playlist References the American Election
16
In-School Washing Machines
Whirlpool's 'Care Counts' Program Increases School Attendance
15
Stereotype-Defying Menstruation Ads
U By Kotex's 'Its Not My Period' Reframes a Myth About PMS
14
Bunny-Filled Brand Campaigns
Annie's Homegrown Shows Bunnies Hopping Around a Grocery Store
13
Depressed Dinosaur Auto Ads
Audi's Video Follows a Fearsome T-Rex Who Became a Laughingstock
12
Fashionable Ambassador Interviews
This H&M and Kenzo Ad Features a Candid Chance the Rapper
11
Sassy Smartphone Campaigns
Lenovo's Phone Marketing Campaign Urges Customers to Pass On the iPhone
10
Skater-Made Sneaker Campaigns
William Strobeck Made 'KING PUPPY' for the Supreme and Nike Release
9
Heartthrob-Directed Bourbon Ads
This Kentucky Bourbon Brand's Ad Was Led by Matthew McConaughey
8
People-Powered Short Films
Sesc's Film Campaign Shows How People Change People
7
Unexpectedly Spicy Mustard Commercials
Colman's New Ad Highlights the Strength of Its Mustard
6
Special Effects Gardening Ads
Scotts Boasts Green Grass Lawns That Can Be Used as Green Screens
5
PSA Music Videos
Andrew Bird's 'Pulaski' Visuals Function as a Gun Violence PSA
4
Humorous Office Vacation Ads
Virgin Atlantic Prompts Viewers to Get Away from Work During Holidays
3
Hockey Star Coffee Commercials
The New Tim Hortons Ad Features Two NHL Stars on a Coffee Run
2
Disturbing Online Bullying PSAs
This Video Shows How Manipulative Tactics Can Be Enhanced Online
1
Charitable Piano Ballads
This HELP Charity Ad from Criss Angel and Dee Snider Encourages Donations
Related Ideas
Curated Back-To-School Campaigns
JD Debuts the New Start Fresh Back-To-School Campaign
AI-Created Luggage Campaigns
LANCEL's New Voyage Ai Campaign Launched on June 7th
Recruitment Metaverse Shops
IKEA on Roblox Merges Virtual Gaming and Real-World Job Opportunities
Celebrity-Fronted High-Fashion Campaigns
Versace's 2024 Icons Campaign Embodies the Brand's Ethos
AI-Driven Dreamy Fashion Campaigns
ETRO's Spring 2024 Ad Campaign Uses Artificial Intelligence
Playful Pet Accident Campaigns
IKEA Unveils the Don't Worry, You Can Afford It Campaign
Aggressive Athlete Ads
Nike Launches the Winning Isn’t for Everyone Campaign
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Invisible Furniture Capsules
IKEA's Invsbål Campaign and Capsule are a Playful April Fool's Joke
AI-Lead Car Ads
Ford Launched an AI Campaign Dubbed 'Be Surreal, Be Ford'
Mental Health Awareness Totes
ALDO and Kids Help Phone Join Forces on the HEARTTOTE
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
GenAI Flip Phone Campaigns
Motorola's Styled with Moto Features AI-Generated Virtual Models
Celebrity-Backed Used Furniture Sales
Kaiyo Collaborates with Sonja Morgan from Real Housewives
Autumnal Cleaning Product Campaigns
Mrs Hinch’s Cosy Season Collection Welcomes Autumn
Hug-Inspired Olympics Campaigns
Coca-Cola's Summer Olympics Campaign was Inspired by True Events
Athlete-Backed Shoe Campaigns
Nike Released Awaken Your Madness with International Soccer Players
Humorous Automotive Campaigns
Hyundai’s 'Where Have You Been?' Ad Merges Nostalgia and Branding
Empowering Body-Confidence Sports Ads
Dove's 2024 Super Bowl Ad Will Inspire Young Girls
Non-AI Beauty Campaigns
The Code by Dove Fights Beauty Standards Manufactured by AI
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
Influencer-Inspired Ads
Tomcat's Ad Shows an Influencer Mouse with a Fatal Unboxing Twist
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
CGI-Created Fashion Campaigns
Coach's Find Your Courage Campaign Stars Virtual Human imma
AI-Fuelled QSR Animated Commercials
McDonald's Japan Rolls Out an AI Ad to Spotlight its Fries
Charitable Pet Product Collections
IKEA Presents a Look at its Pet-Friendly Utsådd Collection
Fall Farmhouse Staples
Target Unveils a New Collaboration with Chip and Joanna Gaines
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Athletic Apparel Interactive Billboards
Gymshark Unveils the Shoplift Campaign Ahead of Sale
Fridge-Decorating Social Trends
Bed Bath & Beyond Participated in 'Fridgescaping' Trend
Product Review-Centered Campaigns
Kitchenaid's 'Love the Racks' Campaign Was Written by a Customer
Seasonal Phone Booth Activations
Spotify's Q4 is Calling Urges Brands to Start Holiday Advertising
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Iconic Character-Inspired Campaigns
Etsy's Christmas Ad Celebrates Personalized Gifting
AI-Generated Holiday Soda Ads
The Coca-Cola Holidays Are Coming Ad Has Been Updated with AI
Multichannel Retail Campaigns
Urban Outfitters' 'Happy Lolidays' Campaign is Engaging
Movement-Inspired Fashion Campaigns
The Bottega Veneta's Going Places Features Going Places
Fashion Brand Christmas Ads
Chanel's 'Winter Tale' is a Magical Holiday Ad from the Luxury Icon
History-Centric Advertisements
Royal Ontario Museum's Epic Natural History Ad is Inspiring
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Global Handbag Campaigns
Coach's New 'Unlock Your Courage' Campaign Promotes Personal Expression
Retail Overconsumption Campaigns
Coachtopia's 'The Wasted Parts' Explores Overconsumption Culture
Provocative AR Campaigns
NotCo's 'Not So Happy Animals' Presents Food Logos in a New Light
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Unretouched Photography Books
Dove Reimagine Beauty Celebrates Authentic Representation
Offbeat Fashion Campaigns
ASOS 'Inspired By' Delivers Non-Traditional Inspiration to Style-Seekers
Pet Shopping Networks
IKEA is Launching an Interactive Pet Shopping Network on TikTok Live
Meditative Trash Campaigns
Hefty's Trash Time Out Provides Support During the Holiday Season
Therapeutic Nature-Inspired Campaigns
Craghoppers Introduces Its Autumn/winter 2024 Campaign
Festive Advent Campaigns
Cadbury's 24 Out-of-Home Ads Represent the Countdown to Christmas
Transformed Carry-All Pillow Bags
IKEA Transforms its Iconic FRAKTA Bag to a RESTEN Plush
Futuristic Shapewear Ads
Skims' First-Ever TV Ad, Skims Lab, Stars Kim Kardashian in Every Role
Quirky Athlete-Centric Mayo Campaigns
Hellmann's New 'Mayotivations Campaign' Features Will Levis
Passion-Themed Anniversary Ads
Pepsi Celebrates Its 90th Birthday in Canada with a Quebec Event
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Gen Alpha Fitness Influencers
ASICS' Little Reminders Inspires Adults to Make Movement Joyful
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Rom-Com Dating App Campaigns
Tinder's It Starts With a Swipe Reimagines Meet Cutes
Parenting-Inspired Furniture Campaigns
Al-Futtaim IKEA Launched the Proudly Second Best Campaign
Celebrity-Designed Furniture Series
goop and CB2 Join Forces on their Second Collection
Food-Themed Holiday Campaigns
Kroger’s 2024 Holiday Campaign Celebrates Food and Connection
Humorous Pet Furniture Campaigns
IKEA Playfully Presents its UTSÅDD Collection in a Campaign
Celebrative Holiday Apparel Campaigns
Old Navy Unveiled 'Love is in the House'
Neighborhood-Inspired Campaigns
Kotn's F/W 2024 Collection is Released with a Witty Short-Film
Shoppable CPG Ads
Instacart-Powered Shoppable Video Ads are Coming to YouTube
Rebranded Food Delivery Apps
Skip Revamps Its Brand Identity to 'Skip to the Good Part'
Supersized Delivery Sweepstakes
DoorDash's Big Game Ad Shares Stuff from All the Ads with a Winner
Song-Enthused Jean Collaborations
Levi's Partners with Beyoncé for the 'Reiimagine' Campaign
Collaborative Streetstyle Furniture
Lovesac x KidSuper Blends Edgy Style and Home Comfort
Swedish Streetwear Campaigns
Axel Arigato Launches its Festive 2024 Campaign
Re-Imagined Furniture Identities
Herman Miller's 2024 Brand Refresh is Vibrant and Functional
Active-Minded Refreshing Streetwear
YoungLA Drops the First Instalment of its October Collection
Mindful-Shopping Campaigns
The Ordinary’s 'Slovember' Campaign Promotes Intentional Shopping
Dating-App Holiday Campaigns
Bumble Holiday Campaign Sparks Real-Life Connections This Season
Fall-Ready Denim Campaigns
Pacsun Launched Its Interactive Better in Baggy Denim Campaign
Comfort-Focused Footwear Ads
The ALDO Spring 2024 Campaign Highlights Its Pillow Walk Technology
Domestic Awareness Campaigns
IKEA Australia Presents the This is Not a Home Campaign
Lengthy Halloween-Inspired Events
Michaels Has Launched Its 100 Days to Halloween Campaign
Music-Inspired Retail Campaigns
Macy’s is Launching Its Summer’s Greatest Hits Campaign
Co-Branded Custom Ads
Lexus and Universal Pictures Partner for the 'Experience OZmazing' Spot
Nostalgic Long-Form Infomercials
Mint Mobile's 'Mintfomercial' Offers Humor and Nostalgia
Charged Phone Ads
Apple's 'Miss You' Ad Features a Personified Plug Longing for a Phone to Charge
Gen Z Breakfast Campaigns
'Start the Day the Totino’s Way' Targets Teens Who Skip Morning Meals
60s Vintage-Tinged Decor Collections
IKEA Continues to Grow the Nytillverkad Collection
Whimsical Candle Christmas Campaigns
The Yankee Candle 'Make it More Magical' Campaign is Festive
Family-Honoring Festive Campaigns
JD Celebrates all Forms of Family in 2024 Xmas Family Campaign
Donut Inspired Ad Campaigns
Dunkin' Donuts New Ad Campaign is Called Dunkin'Terns
Honest Female Athlete Campaigns
'Get Explicit' by Hillberg & Berk Empowers Women in Sports
All-Dark Marketing Campaigns
IKEA Introduces its Darkest Campaign Yet with Try Oslo's Help
Pumpkin-Inspired Community-Themed Campaigns
Danone North America Debuts the Tri Pumpkin Campaign
Dramatized Caramel Candy Ads
Reese's Big Game Ad Shows Exaggerated, Relatable Reactions to Change
Human Connection-Centric Campaigns
Etsy's New Ad Campaign Wants to Keep Commerce Human
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Women-Themed Fashion Campaigns
Donna Karan New York Launches the Reflections on Women Campaign
Premium Kitchen Pranks
IKEA Invented "Eureka Spiritis" to Showcase Its Quality Furnishings
Social-First Car Campaigns
Škoda's Reddit Car Share Amplified the Voices of Passionate Fans
Cookie-Twisting Commercials
The OREO Super Bowl 2024 Spot Revisits Pivotal Moments in History
Furniture-Expressive Magazines
Flexform Creates the Somewhere Magazine to Highlight Designs
Swipable Curated Ad Inspiration
Swipify Lets Users Swipe Through the Latest Ad Campaigns
Sketch Comedy Retail Commercials
The Target Lady Ad Revives a Familiar Comedic Character
Feel-Good Financial Campaigns
Ally Financial's Banksgiving Supports Customers in Need with Funds
Diamond Jewelry Holiday Campaigns
Ritani Has Launched a National Television Campaign
Kindness-Promoting Ad Reboots
Coca-Cola’s Christmas Kindness Campaign Returns for the Holidays
Living Condition Awareness Dollhouses
IKEA's UNWELCOME HOME Doll House Brings Awareness
Heist-Themed Cheese Ads
This Maxi Babybel Ad Celebrates the Cheese's Return
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Anniversary-Celebrating Storytelling Ads
The Walt Disney Company Mark Marvel's 85th Anniversary
Pet-Equality Campaigns
Pet Ownership Rights Take Center Stage in Innovative Campaign
Refreshed Beauty Jingles
Maybelline Reworked the Maybe It’s Maybelline Jingle for a New Generation
Early Decorating Campaigns
HomeGoods' Deck the Everything Day Starts the Holiday Season Early
Sportswear Training Campaigns
FKA Twigs Redefines Movement with On's Fall/Winter 24 Capsule
Emotive AI Actors
CreatorKit Helps Businesses Create Video Ads with Hyper-Realistic AI People
Empowering Car Ads
CarMax's New Ad Campaign Takes a Witty Approach
Timeless Price Commercial Re-Runs
IKEA Canada Brings Back its Iconic Start the Car Commercial
Rental App Holiday Campaigns
Airbnb Presents its Santastrophe Campaign Following Santa Claus
Authentic Fashion House Campaigns
Gucci's Spring/Summer 2024 Collection Celebrates Real Women
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Playful QSR Campaigns
Cossette Forms the New McDonald's Campaign to Closest Restaurant
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Influencer-Starring Car Commercials
Toyota's New Short Film Seeks to Resonate with Gen Z Customers
Back-To-School Sporty Campaigns
JD's Start Fresh Campaign Celebrates Today's Youth Culture
Empowering Mental Health Football Ads
adidas Debuts Short Film 'You Got This'
Skateboarding-Inspired Ads
Vans Launched the ‘Always Pushing’ Ad Highlighting Skating Culture
Seasonal Spirit Campaigns
The Roku Gin 'Come Alive with the Seasons' Campaign Stars Elle Fanning
Solution-Oriented Holiday Ads
Orange’s Holiday Ad Brings Families Together Over Smartphones
Iconic Commercial Reboots
Oscar Mayer Brings Back Its Iconic Jingle for a New Generation
Short Film-Inspired Ads
Apple’s New ‘The Underdogs’ Ad Features Various Apple Products
Reimagined Holiday Spots
NBA's Jingle Hoops Returns with a Holiday Spot Featuring Action Figures
Expanding Nostalgic Furniture Collections
IKEA's Nytillverkad Collection Launched New Pieces
Mango-Scented Newspaper Ads
Swiggy Instamart Launched a Scented Campaign in the Times of India
Streetstyle Flavor Campaigns
Old El Paso's Turn It Up Entices Gen Z to Try Its Street Vibes Range
Debunking AI Apps
BSBot Helps Publicis Clients Tell the Truth About AI from Fiction at Cannes
Curated Autumnal Retailer Collections
ALDI Finds for September Help Shoppers Kick Off Fall
Mobile Device Addiction Campaigns
The Women's Brain Health Initiative Highlights a Growing Concern
Mobile Dorm-Designing Features
Pottery Barn Teen Unveils a New Dorm Shop and Expanded Features
Hotel-Led Vintage Markets
The MOB Hôtel Hosted a Vintage Market, an Eco Conference and Workshops
April Fool's Lifestyle Collections
Nugget Introduced Its 'Most Trendiest - High Endiest' Line Yet
Love-Centric Public Service Announcements
Ad Council & R/GA Debut the Love Has No Labels Campaign
Local Hotspot Fashion Shoots
Marine Serre 'Heartbeat' Campaign Was Lensed in Hair Salons and Cafes
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad