IKEA Canada Brings Back its Iconic Start the Car Commercial
References: ikea & designtaxi
After 20 years, IKEA Canada has brought back the iconic Start the Car commercial which brings a sense of nostalgia for fans alike. The main focus is the unwavering prices, ensuring that the products are kept at an affordable rate across the board. The commercial made its first appearance in 2004 and was dubbed 'It's Not a Mistake."
The Head of Marketing at IKEA Canada, Jonelle Ricketts explains, “At IKEA, ‘start the car’ has become synonymous with our brand’s breathtaking deals. As we continue to make bold moves to lower prices and pass savings along to Canadians, we thought a reprisal of this iconic creative would be a clever way to reinforce our commitment to affordability and celebrate the 20th anniversary of the campaign.”
Image Credit: IKEA Canada
The Head of Marketing at IKEA Canada, Jonelle Ricketts explains, “At IKEA, ‘start the car’ has become synonymous with our brand’s breathtaking deals. As we continue to make bold moves to lower prices and pass savings along to Canadians, we thought a reprisal of this iconic creative would be a clever way to reinforce our commitment to affordability and celebrate the 20th anniversary of the campaign.”
Image Credit: IKEA Canada
Trend Themes
1. Nostalgia-driven Marketing - Leveraging past successful campaigns creates a strong emotional connection with long-term customers.
2. Iconic Commercial Revivals - Reviving memorable ads taps into brand loyalty and recalls shared cultural moments.
3. Price-focused Promotions - Emphasizing consistent affordability reinforces consumer trust and brand reliability.
Industry Implications
1. Retail - Revisiting popular marketing strategies can enhance customer engagement and loyalty in the retail sector.
2. Advertising - Modernized nostalgic ads can offer contemporary relevance while retaining their original charm.
3. Furniture - Affordability and nostalgia in marketing can drive sustained interest and sales within the furniture industry.
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