This Comical Commercial Tells Consumers That KLM is an Airline
Riley von Niessen — September 1, 2016 — Marketing
'It's an Airline' is the title of an airline promotion effort from KLM, or Royal Dutch Airlines, that drives a very simple message.
The commercial, which has a point that's just what the title reveals, works to make the company more recognizable among consumers. Although the airline promotion may seem overly obvious to some, KLM's humorous take adds to its positive fun-loving identity -- making travelers more likely to want to choose its services as a result.
The ad stars actor Ken Marino, who further enhances this by comically exaggerating some of the airline's most simple features. He does this by explaining everything from the tube-like structure of the plane, to the generic seats that consumers can expect to sit in. Following this, he pretends to fly around the room with his arms stretched out and boasts of KLM's in-flight snack offerings.
The commercial, which has a point that's just what the title reveals, works to make the company more recognizable among consumers. Although the airline promotion may seem overly obvious to some, KLM's humorous take adds to its positive fun-loving identity -- making travelers more likely to want to choose its services as a result.
The ad stars actor Ken Marino, who further enhances this by comically exaggerating some of the airline's most simple features. He does this by explaining everything from the tube-like structure of the plane, to the generic seats that consumers can expect to sit in. Following this, he pretends to fly around the room with his arms stretched out and boasts of KLM's in-flight snack offerings.
Trend Themes
1. Humorous Advertising - Disruptive innovation opportunity: Other industries can explore incorporating humor in their advertising campaigns to make their brand more memorable and likable among consumers.
2. Simplified Messaging - Disruptive innovation opportunity: Companies in various industries can strive to simplify their message and make it easily understandable to consumers, enhancing brand recognition and preference.
3. Exaggerated Product Features - Disruptive innovation opportunity: Industries can consider using exaggeration to highlight the unique features or benefits of their products or services, creating a memorable impression on potential customers.
Industry Implications
1. Travel and Tourism - Disruptive innovation opportunity: Travel companies can adopt amusing and straightforward advertising strategies to differentiate themselves and attract more customers in a competitive market.
2. Food and Beverage - Disruptive innovation opportunity: Food and beverage brands can showcase their snack offerings in a playful and exaggerated manner, making their products more enticing to consumers.
3. Advertising and Marketing - Disruptive innovation opportunity: Advertising agencies can explore the use of humor and simplified messaging to create more impactful and memorable campaigns for their clients.
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