Andrew Bird's 'Pulaski' Visuals Function as a Gun Violence PSA
Riley von Niessen — September 20, 2016 — Social Good
References: everytown.org & adweek
In a gun violence PSA from 'Everytown for Gun Safety,' musician Andrew Bird paired his song 'Pulaski' with visuals that consider the many American lives that are lost each day due to the prevalence and misuse of weapons.
The music video, which is just over six minutes long, begins with a young boy getting ready for school. He heads inside the middle school building while Andrew Bird's Pulaski plays. Scenes swap between different activities -- however the song suddenly stops when a lock down drill is announced. The teacher and students go through protocol -- locking the door, closing the blinds, turning off the lights and sitting in the back of the classroom.
Later, the boy walks past a memorial from Kids Off the Block -- which highlights just how many young lives have ended due to gun violence. Along with his gun violence PSA, Andrew Bird encourages viewers to visit the Everytown website to learn more about how they can make a difference.
The music video, which is just over six minutes long, begins with a young boy getting ready for school. He heads inside the middle school building while Andrew Bird's Pulaski plays. Scenes swap between different activities -- however the song suddenly stops when a lock down drill is announced. The teacher and students go through protocol -- locking the door, closing the blinds, turning off the lights and sitting in the back of the classroom.
Later, the boy walks past a memorial from Kids Off the Block -- which highlights just how many young lives have ended due to gun violence. Along with his gun violence PSA, Andrew Bird encourages viewers to visit the Everytown website to learn more about how they can make a difference.
Trend Themes
1. Gun Violence Awareness - Opportunity to raise awareness and advocate for gun control measures.
2. Music as Social Commentary - Opportunity to use music as a powerful tool to bring attention to social issues.
3. Collaborative Activism - Opportunity to collaborate with musicians, artists, and organizations to create impactful PSA campaigns.
Industry Implications
1. Music Industry - Opportunity for musicians to leverage their platform to create meaningful social impact.
2. Non-profit Organizations - Opportunity for non-profit organizations to collaborate with musicians and artists to raise awareness on social issues.
3. Advertising Industry - Opportunity for advertisers to create impactful and emotionally-driven campaigns that address pressing social issues.
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