The Target Lady Ad Revives a Familiar Comedic Character
Michael Hemsworth — April 3, 2024 — Marketing
References: corporate.target & progressivegrocer
Target has launched a new series of Target Lady commercials as a way to celebrate Target Circle Week and delight consumers with the revival of a classic sketch comedy character.
The ad campaign features a total of 12 commercials with actress Kristen Wiig starring as her Target Lady character who achieved popularity on Saturday Night Live. The various ads bring the Target Lady character full circle for Wiig who developed the persona decades ago when starting off her career as a comedian.
EVP and Chief Guest Experience Officer Cara Sylvester spoke on the Target Lady ad series saying, "We've spent a lot of time talking with guests about what they love about Target Circle, and we can't wait for members to experience even more ease, savings and personal touches every time they shop. We're thrilled to launch Target Circle's next chapter with Kristen Wiig as the Target Lady during Target Circle Week, and, since there's no cost to, all guests can save even more with their personalized deals."
The ad campaign features a total of 12 commercials with actress Kristen Wiig starring as her Target Lady character who achieved popularity on Saturday Night Live. The various ads bring the Target Lady character full circle for Wiig who developed the persona decades ago when starting off her career as a comedian.
EVP and Chief Guest Experience Officer Cara Sylvester spoke on the Target Lady ad series saying, "We've spent a lot of time talking with guests about what they love about Target Circle, and we can't wait for members to experience even more ease, savings and personal touches every time they shop. We're thrilled to launch Target Circle's next chapter with Kristen Wiig as the Target Lady during Target Circle Week, and, since there's no cost to, all guests can save even more with their personalized deals."
Trend Themes
1. Comedic Brand Collaborations - Opportunities for brands to partner with comedians and revive beloved characters in creative ad campaigns.
2. Celebrity Persona Revivals - A trend of bringing back iconic character personas portrayed by celebrities for nostalgic and engaging marketing initiatives.
3. Character-driven Marketing Revivals - Utilizing well-known comedic characters to add humor and familiarity to brand campaigns for increased consumer engagement.
Industry Implications
1. Retail Marketing - Innovative strategies in retail marketing involving the use of comedy and iconic characters to drive consumer interest and loyalty.
2. Entertainment Industry - Opportunities for collaborations between entertainment and advertising sectors to leverage nostalgia and humor in marketing campaigns.
3. Consumer Goods - Utilizing well-known comedic personas to create memorable and relatable brand experiences that resonate with target audiences.
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