Nest's Cheeky 'Mystery Solved' Series Shows Various Household Mishaps
Nest, the smart home and home security technology company, has a new series of ads entitled 'Mystery Solved' that playfully depicts part of the reason why people find value in its cloud-based security cameras.
Certain minor household disasters are just too bizarre to imagine how they could have happened. The Mystery Solved campaign takes imagining out of the equation, showing faux-authentic Nest camera footage that demystifies the disastrous results that homeowners come back to find.
The series of four ads features absurd scenarios that a homeowner might possibly encouter: a burnt up tree, a wrecked lawn from a rogue lawnmower, a car in a pool, and a toilet papered patio. But the videos start before the result of the accident, solving the mysteries that would usually nag at homeowners after such serious accidents.
Certain minor household disasters are just too bizarre to imagine how they could have happened. The Mystery Solved campaign takes imagining out of the equation, showing faux-authentic Nest camera footage that demystifies the disastrous results that homeowners come back to find.
The series of four ads features absurd scenarios that a homeowner might possibly encouter: a burnt up tree, a wrecked lawn from a rogue lawnmower, a car in a pool, and a toilet papered patio. But the videos start before the result of the accident, solving the mysteries that would usually nag at homeowners after such serious accidents.
Trend Themes
1. Cloud-based Security Cameras - Opportunities for expansion of cloud-based security camera technology solutions.
2. Playful Advertising - Opportunities for more playful and engaging advertising campaigns in the home security industry.
3. Preventing House Disasters - Trend towards proactively identifying and preventing potential household accidents.
Industry Implications
1. Smart Home Technology - Smart home technologies like Nest stand to benefit from increased demand for personalized and convenient home security features.
2. Home Security Monitoring - Opportunities for innovation around cloud-based security cameras and personalized home security monitoring solutions.
3. Consumer Electronics Manufacturing - Trend towards the production of home security products that combine modern technology with a more personal approach.
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