Audi's Video Follows a Fearsome T-Rex Who Became a Laughingstock
Riley von Niessen — September 19, 2016 — Autos
This humorous Audi auto ad was made to promote its new 'Piloted Driving' feature. In order to show the usefulness of this, the company considers what it would mean for a t-rex who's lost his dignity due to the lack of functional arms.
It introduces this concept with a shot of the dinosaur solemnly looking out at a dreary sky from his window, along with some sad piano music in the background. While doing this, he remembers what his life used to be like -- back when he was a menacing monster who people respected. One day however, a YouTube video of him attempting to make his bed at home with his tiny arms went viral, resulting in a slew of ridicule.
At a loss for how to get back his sense of control, he wandered into an Audi dealership where he learned of its Piloted Driving feature. With this, the auto ad show off the impressiveness of self-driving cars in a way that's unpretentious and comical, making the message stick with consumers.
It introduces this concept with a shot of the dinosaur solemnly looking out at a dreary sky from his window, along with some sad piano music in the background. While doing this, he remembers what his life used to be like -- back when he was a menacing monster who people respected. One day however, a YouTube video of him attempting to make his bed at home with his tiny arms went viral, resulting in a slew of ridicule.
At a loss for how to get back his sense of control, he wandered into an Audi dealership where he learned of its Piloted Driving feature. With this, the auto ad show off the impressiveness of self-driving cars in a way that's unpretentious and comical, making the message stick with consumers.
Trend Themes
1. Humorous Auto Ads - This trend presents an opportunity for companies to showcase their products and services in a way that is both entertaining and engaging to consumers.
2. Self-driving Vehicles - The rise of self-driving technology provides opportunities to revolutionize the automobile industry and change the way we think about transportation.
3. Viral Marketing - The impact of viral marketing can turn a product into a cultural phenomenon and lead to increased brand recognition and sales.
Industry Implications
1. Automobiles - As the primary subject of the auto ad, the automobile industry continues to showcase the latest innovations in driving technology.
2. Marketing and Advertising - The use of humor and viral marketing in advertising helps to increase brand engagement and awareness, leading to increased sales in various industries.
3. Artificial Intelligence - The rise of self-driving vehicles is dependent on AI technology, which presents an opportunity to innovate and redefine various industries.
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