IKEA Transforms its Iconic FRAKTA Bag to a RESTEN Plush
Amy Duong — August 29, 2024 — Art & Design
References: thesecretlittleagency & designtaxi
IKEA brings a spotlight to its signature blue FRAKTA bag as it has been transformed into the RESTEN silhouette. This is a plush and padded design and it equal parts a portable pillow and a shopping bag at once. Comfort was at the forefront when it came to its design notion.
The RESTEN is created using soft fabrics and plenty of stuffing for a cozy feel and look. IKEA selected Singapore to be the place where the RESTEN launches as the country is known for its bustling lifestyle and hustle culture. It is also known to be one of the most sleep-deprived countries in the world. This encourages more rest even if it means that it is on the go.
Image Credit: The Secret Little Agency
The RESTEN is created using soft fabrics and plenty of stuffing for a cozy feel and look. IKEA selected Singapore to be the place where the RESTEN launches as the country is known for its bustling lifestyle and hustle culture. It is also known to be one of the most sleep-deprived countries in the world. This encourages more rest even if it means that it is on the go.
Image Credit: The Secret Little Agency
Trend Themes
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Industry Implications
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2. Travel and Leisure - The travel and leisure industry is seeing growth in products designed to improve the travel experience by maximizing comfort and utility.
3. Retail - Retail innovation focuses on creating products that serve dual purposes, meeting the demands of consumers looking for practical and comfortable solutions.
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