Yamato Transport's Bizzare Commercial Follows a Feline Protagonist
Riley von Niessen — September 19, 2016 — Lifestyle
Yamato Transport, an international delivery service that's based in Japan, recently released a commercial to promote its services.
How exactly the resulting video does this is a little abstract, however it's undeniably entertaining and has all the ingredients to go viral. In order to make this happen, the Yamato Transport commercial begins with a black cat who's artistically depicted against a vibrant yellow backdrop. It walks along and happens upon a big bowl of food and a group of women in lavish sequin dresses and masks, who watch over it as it eats. The song that goes along quickly picks up and cat-costumed dancers take over. The camera reverts back to the real feline it focuses on throughout, while incorporating more impressive dance numbers.
How exactly the resulting video does this is a little abstract, however it's undeniably entertaining and has all the ingredients to go viral. In order to make this happen, the Yamato Transport commercial begins with a black cat who's artistically depicted against a vibrant yellow backdrop. It walks along and happens upon a big bowl of food and a group of women in lavish sequin dresses and masks, who watch over it as it eats. The song that goes along quickly picks up and cat-costumed dancers take over. The camera reverts back to the real feline it focuses on throughout, while incorporating more impressive dance numbers.
Trend Themes
1. Viral Delivery Service Ads - Opportunity for delivery services to create entertaining and shareable advertisements.
2. Artistic Animal-centric Commercials - Innovative advertising approach that combines artistic elements and animal protagonists.
3. Incorporating Dance Numbers in Commercials - Disruptive opportunity to showcase products or services through dance routines in advertisements.
Industry Implications
1. Delivery Services - Opportunity for delivery companies to create captivating and memorable ad campaigns.
2. Advertising - Industry-wide potential to explore unconventional and visually captivating commercial concepts.
3. Entertainment - Innovative advertisers can tap into the entertainment industry by merging dance performances and brand promotions.
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