Marine Serre 'Heartbeat' Campaign Was Lensed in Hair Salons and Cafes
Ellen Smith — January 12, 2024 — Fashion
References: marineserre & hypebae
Renowned fashion house Marine Serre unveils the first drop of its Spring/Summer 2024 collection with its 'Heartbeat Campaign,' featuring the esteemed model Winnie Harlow and emerging French actor Alassane Diong.
The campaign, set against local hotspots like hair salons and supermarkets, showcases the collection's highlights, including monogram denim, upcycled dresses, and corsets. Notably, the SS24 collection introduces new seasonal accessories such as crescent moon bags and jewelry, emphasizing Marine Serre's commitment to innovative design. Prior to the collection's release, the brand announced it would include a menswear-specific showcase in its fashion week shows – reflects a strategic move to cater to diversify and expand.
As Marine Serre expands its creative horizons, the fashion-forward wearer can anticipate a sophisticated blend of style, sustainability, and inclusivity in the upcoming collections.
Image Credit: Marine Serre, hypebae, marineserre
The campaign, set against local hotspots like hair salons and supermarkets, showcases the collection's highlights, including monogram denim, upcycled dresses, and corsets. Notably, the SS24 collection introduces new seasonal accessories such as crescent moon bags and jewelry, emphasizing Marine Serre's commitment to innovative design. Prior to the collection's release, the brand announced it would include a menswear-specific showcase in its fashion week shows – reflects a strategic move to cater to diversify and expand.
As Marine Serre expands its creative horizons, the fashion-forward wearer can anticipate a sophisticated blend of style, sustainability, and inclusivity in the upcoming collections.
Image Credit: Marine Serre, hypebae, marineserre
Trend Themes
1. Local Hotspot Fashion Shoots - Fashion brands are utilizing local hotspots like hair salons and cafes for their photo shoots, creating a unique and relatable aesthetic.
2. Monogram Denim and Upcycled Dresses - Fashion brand Marine Serre is showcasing monogram denim and upcycled dresses in its Spring/Summer 2024 collection, highlighting the growing demand for sustainable and environmentally friendly fashion.
3. Innovative Design with New Accessories - Marine Serre's SS24 collection introduces new seasonal accessories such as crescent moon bags and jewelry, demonstrating the brand's commitment to innovative and contemporary design.
Industry Implications
1. Fashion Photography - Photographers and fashion brands can explore local hotspots like hair salons and cafes as unique locations for fashion shoots, providing a fresh and relatable visual appeal to their audience.
2. Sustainable Fashion - The use of monogram denim and upcycled dresses in Marine Serre's collection highlights the growing demand for sustainable and environmentally-friendly fashion, offering opportunities for brands to cater to conscious consumers.
3. Fashion Accessories - The introduction of new accessories such as crescent moon bags and jewelry in Marine Serre's collection showcases the potential for innovation and creativity in the fashion accessories industry.
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