This Diesel Ad Encourages Its Viewers to Live Freely and Stylishly
Riley von Niessen — September 15, 2016 — Marketing
References: youtube & fuckingyoung.es
A part of the Italian denim brand's #ForSuccessfulLiving campaign, this Diesel ad was made with help from the talented Terry Richardson.
The short commercial shows models, both male and female, wearing its denim and other lifestyle clothing, all while they dance, jump around, play fight, crash through walls and confidently pose. The motive of the Diesel ad is to convey the brand's playful outlook by showing its viewers symbols of freedom and fun throughout.
With this, consumers are made to associate the brand with positive feelings, compelling them to value its products more. This is targeted with the motivational phrases that are included as well, with claims like "be proud," "never tire," "be genuine" and "stay balanced" being just a few.
The short commercial shows models, both male and female, wearing its denim and other lifestyle clothing, all while they dance, jump around, play fight, crash through walls and confidently pose. The motive of the Diesel ad is to convey the brand's playful outlook by showing its viewers symbols of freedom and fun throughout.
With this, consumers are made to associate the brand with positive feelings, compelling them to value its products more. This is targeted with the motivational phrases that are included as well, with claims like "be proud," "never tire," "be genuine" and "stay balanced" being just a few.
Trend Themes
1. Playful Denim Campaigns - The trend of using playful and energetic campaigns in the denim industry to convey positive emotions and create stronger brand associations.
2. Influencer Collaborations - The growing trend of fashion brands partnering with influential personalities like Terry Richardson to create impactful advertising campaigns.
3. Motivational Messaging - The trend of incorporating motivational phrases and positive messaging in advertising to connect with consumers on an emotional level.
Industry Implications
1. Fashion - The fashion industry can leverage playful denim campaigns to showcase their products in a fun and engaging way, creating a stronger bond with consumers.
2. Photography - There is a disruption opportunity for the photography industry to collaborate with fashion brands and influencers, like Terry Richardson did with Diesel, to create visually stunning campaigns.
3. Advertising - In the advertising industry, incorporating motivational messaging in campaigns can help brands connect with consumers and evoke positive emotions that drive brand loyalty.
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