This HELP Charity Ad from Criss Angel and Dee Snider Encourages Donations
Riley von Niessen — September 7, 2016 — Marketing
As a means to promote his newly founded HELP charity, TV magician Criss Angel joined with Dee Snider, a iconic heavy metal singer.
Together, the two work to illustrate the need for further funding in regards to research that's special to children's cancer, with the ad claiming "Childhood Cancer Receives Only 4% Of U.S. Federal Funding For Research" and that "Cancer Is The Number One Cause Of Death By Disease Among Children."
Following these words, the Criss Angel-directed video pans to a pianist who introduces Dee Snider, who is wearing all white as he stands out against a desert backdrop. In addition to the commercial that aims to promote the HELP charity, the ballad will also be performed live at the Luxor in Las Vegas, where its launch party will occur.
Together, the two work to illustrate the need for further funding in regards to research that's special to children's cancer, with the ad claiming "Childhood Cancer Receives Only 4% Of U.S. Federal Funding For Research" and that "Cancer Is The Number One Cause Of Death By Disease Among Children."
Following these words, the Criss Angel-directed video pans to a pianist who introduces Dee Snider, who is wearing all white as he stands out against a desert backdrop. In addition to the commercial that aims to promote the HELP charity, the ballad will also be performed live at the Luxor in Las Vegas, where its launch party will occur.
Trend Themes
1. Childhood Cancer Research - There is a growing need and potential for disruptive innovation in the field of childhood cancer research.
2. Charitable Partnerships - Organizations can benefit from forming charitable partnerships with celebrities or other public figures to raise awareness and donations for important causes.
3. Innovative Fundraising Campaigns - Creative and innovative fundraising campaigns can help charities to reach a wider audience and increase donations.
Industry Implications
1. Non-profit - Non-profit organizations can look to form strategic partnerships and launch innovative campaigns to drive donations and support for their causes.
2. Medical Research - The medical research industry can explore new ways to fund and support childhood cancer research through collaborations with non-profits and other organizations.
3. Entertainment - The entertainment industry can play a vital role in raising awareness and funds for important causes through sponsorships, events, and other initiatives.
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