The top May 2016 social media ideas include a number of innovative social media campaigns, promising new apps and unique platform partnerships.
MTV recently announced it will revive its highly successful early 2000's series Cribs within its Snapchat Discovery story. Expected to launch in July 2016, the clever move is sure to delight Millennials and create a whole new generation of fans in the process.
In an intriguing partnership that highlights the influence of "cord-cutting," the NFL and Twitter will collaborate to see ten Thursday Night Football games livestreamed for free on the Twitter app and website in the 2016 season. The integrated campaign will also feature pre-game Periscope broadcasts.
Starbucks recently took to Snapchat to remind consumers that its Gold Rewards loyalty program would be changing effective May 1, 2016. The brand purchased a 24-hour sponsored lens that provided user-generated content promoting the program's re-launch.
Top 30 Social Media Ideas in May
From Snapchat Television Revivals to Political Geofilter Ads:
Rebecca Byers — May 28, 2016 — Marketing
30
Ancient VR Cereal Launches
Kellogg’s Ancient Legends Held Tastings Enhanced with Virtual Reality
29
Gold Star Snapchat Lenses
This Starbucks Snapchat Lens Marks the Launch of a New Loyalty System
28
Narrative Experiential Tv Campaigns
This Mr Robot Campaign Sent Fans Hunting for Hidden Cash Drops
27
Branded Plus-Size Instagrams
The Forever 21 Plus Instagram Account Showcases More Bloggers
26
Face Swap Advertisements
These National Geographic Face Swap Photos Encourage Learning
25
Social Media Travel Guides
The Sherpa App Converts Instagram Accounts into Visual Travel Platforms
24
Instagram Analytics Platforms
GetaFollow Helps Instagrammers Build Their Online Following
23
Interconnected Instagram Videos
Jägermeister's 'Insta-Hack' Plays with Videos on Instagram
22
Social Streaming Platforms
The Netflix Party Extension is Made for Long Distance Relationships
21
Content Contest Apps
Social Media Gaming Platform Wyrd Lets Users Vote for Creators' Posts
20
Shoppable Socialite Gaming Apps
The Kim Kardashian Hollywood Game Links to the Spring Web Store
19
Integrated Social Racing Campaigns
This New Nascar Campaign Incorporates Twitter and Snapchat
18
Utility Vehicle Snapchat Campaigns
The Jeep Snapchat Campaign Encourages User-Generated Content
17
Dueling Vigilante Billboards
This Interactive Billboard Ad for Daredevil is Powered by Hashtags
16
Snapchat Television Revivals
The Cribs Snapchat Series Will See the Relaunch of the MTV Hit
15
Livestreaming Video Apps
YouTube Connect Introduces a New Livestreaming Competitor
14
Ephemeral App-Install Campaigns
Cookie Jam is the First to Roll-Out App-Install Ads on Snapchat
13
Integrated March Madness Campaigns
This Allstate Campaign Includes Real-time Tweets and Snapchats
12
Social Live-Streaming Cameras
The Mevo Camera Makes Use of the Facebook Live Feature
11
Video-Based Job Apps
This Job Search App Lets You Record a 30-Second Video For Potential Employers
10
Music-Based Matchmaking Apps
The Tastebuds App Connects Users Based on Their Shared Taste in Music
9
Social Media Video Systems
The Surround 360 by Facebook Captures Video Footage From All Angles
8
Commemorative Social Media Filters
Snapchat's Purple Rain Filter Serves as a Tribute to Prince
7
Anti-Social Network Apps
'Ponder' Provides Users with a Place Safe from Influencer Marketing
6
Cross-Platform Customer Support
The Newegg Facebook Messenger Feature Provides Unique Connection
5
Political Geofilter Ads
The Bernie Sanders Snapchat Geofilter Was a Paid Ad on NYC Primary Day
4
Scannable Friend Requests
Facebook Messenger Introduces Codes Similar to Snapchat
3
Social Media Video Hubs
Facebook Video Takes on YouTube Through Live and Recorded Features
2
Anti-Social Media Plugins
'Focusbook' Curbs Facebook Addiction by Limiting Time Spent on it
1
Social Sports Livestreams
NFL Fans Can Now Livestream Thursday Night Football on Twitter
Related Ideas
Nostalgic Winter Intimates Campaigns
SKIMS' Holiday Campaign Was Inspired by Vintage Magazines
Horror-Themed Phone Campaigns
Samsung's Join the Flip Side Takes Cues from 90s Horror Movies
High-Profile Brand Launch Events
NO CAP! Soda Pop is Launching with Marshmello on August 4th
Gen Z IRL Campaigns
Hinge's Phonebook Encourages Gen Z to Connect IRL for Global Day of Unplugging
Uplifting Social Media Campaigns
Optimism Your Feed Helps Social Media Users Retrain the Algorithm
Viral Social Shopping Apps
The Claim App Helps Gen Z and Brands Authentically Discover One Another
Digital-First Scavenger Hunts
Chipotle Opts for Influencer Marketing for its Giveaway Promotion
Dedicated Content Creator Cameras
The Conceptual 'InstaPocket' Supports Social Media Users
Streaming Series Games
Netflix Stories Invites Viewers to Participate in Their Own Adventures
AR Locker Rooms
Snapchat and Selfridges Created a Pop-Up for Virtually Trying on Sports Kits
Seasonal Phone Booth Activations
Spotify's Q4 is Calling Urges Brands to Start Holiday Advertising
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Social Movement Medals
The Openness Medal by Samsung Invites Gen Z to Share Challenges
Entertainment Industry Expansions
Starbucks Enters the Entertainment Industry as Starbucks Studio
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Sticker-Creating Social Tools
Instagram Releases a New Sticker Creation Feature for Creators
Year-End Live Music Shows
Spotify Wrapped Live 2023 Shares Performances from Top Global Artists
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Suggestive Spread Campaigns
The Marmite First Timers Campaign Targets Gen Z
Data-Driven QSR Campaigns
Burger King's BK Unwrapped Reveals Customers' 2024 Ordering Preferences
Live Shopping Flagships
Outlandish's Santa Monica Location Supports Live Social Media Shopping
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Visualized Social Streaming Features
Spotify and Snapchat are Launching the Share Track Lens
Social Video Reaction Apps
The 'Seen' App Lets Users Capture Footage of Themselves Viewing Content
Shoppable CPG Ads
Instacart-Powered Shoppable Video Ads are Coming to YouTube
Rebranded Food Delivery Apps
Skip Revamps Its Brand Identity to 'Skip to the Good Part'
Gen Z-Centered Health Apps
RTRO Lauches with ChatGPT with a Focus on Mental Health
Confetti-Filled Snacking Commercials
Frito-Lay Launches the Taste of Super Bowl Campaign
Epic Rapper-Backed Soda Campaigns
PEPSI Launched its 'Make Your Gameday Epic' Campaign
Authenticity-Promoting Social Media Apps
The Viberse App Emphasizes Authenticity and Spontaneity
AR Music Concerts
The Rolling Stones Bitmoji Show Lens Promotes a New Album
Super Bowl Drive-Thru Commercials
Taco Bell Debuts Its Live Más Drive-Thru Cams Campaign
Provocative Guerrilla Campaigns
Jewelry Brand MWCurated Uses Fake Infidelity Flyers for Marketing
QSR Summer Pop-Ups
McDonald's Mexico Launched a Summer-Themed Activation in Mexico
Hyper-Targeted Shoppable Posters
Glossier and Shop Launched Posters with Geo-Gated Location Tech
Gen Alpha Social Media Apps
'SendIt' is Designed for Youth to Socialize through Games and Chatting
Creator-Friendly Initiatives
Patreon Lights Up Times Square with Creator-Centric Billboard
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
Viral Video Databases
Viral Ideas Offers Inspiration for a Content Creator's Next Big Video
AI Advertisement Additions
Meta Introduces a New Suite of AI-Powered Advertising Tools
Micro-Influencer Marketing Services
SCREENSHOT Micro Boost Refines the Brand-Creator Experience
Youth-Focused Pizza Launches
Domino's Pizza Relaunches its Gen Z-Focused Emergency Pizza Promotion
Luxury Handbag Social Integrations
Prada and Miu Miu Add New Options to Snap's Bitmoji Wardrobe
Fandom-Friendly Campaigns
WhatsApp & Netflix Unite for a Squid Game Fandom Celebration
Social Media Notes Expansions
TikTok Notes Puts Text and Images to the Forefront of Social Sharing
Product-Integrated Filters
NYX and Snapchat Launched the 'Beauty Bestie' Shopping Filter
Social Sports Applications
EA is Launching the EA Sports Social App on Web and Mobile
Gen Z Breakfast Campaigns
'Start the Day the Totino’s Way' Targets Teens Who Skip Morning Meals
Social Shopping Apps
Locker Helps Users Organize, Share, and Earn from Online Wishlists.
In-Store Audience Engagement Solutions
Social Shelf® Has a Novel Approach to Customer Engagement
Meetup-Encouraging Social Networks
The 'Mozi' Private Social Network Facilitates IRL Meetings
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Pop Culture Bars
Basic is Building a Sports Bar for Pop Culture Fans
Collaborative Digital Coffee Campaigns
illy Launches its Digital Content Series 'Coffee Break'
Digital Avatar Cosmetics
e.l.f. Cosmetics & Snapchat Debuted the First Bitmoji Beauty Drop
Pop Culture-Inspired Rentals
Airbnb Unveils the New 'Icons' Experiences for Short-Term Guests
Image-Based Alternative Social Medias
'Noteit' is a Snapchat-Inspired App for Gen Alpha Users
Colorful Kitchen Pop-Ups
Primal Kitchen Partners with Pintrest for a Special Initiative
Social Shopping Networks
Stage TEN Empowers Creators to Build Their Own Live Shopping Channel
Social Media Political-Content Limitations
Meta is Reducing Political Content Recommendations
Progressive Traveler Programs
Ennismore Upgrades its Existing Loyalty Offerings to Include 'Drops'
Interactive Influencer Features
YouTube's New 'Hype' Feature Allows Viewers to Share in Success
Social Soda Mixer Campaigns
Level Up With 7UP Inspires Gen Z and Millennial Consumers
TV Game-Inspired Pizza Campaigns
Netflix and Domino's Join on Emergency Pizza Campaigns
Social Marketplace Updates
Instagram Launches a Marketplace to Better Connect Brands and Creators
Minimizing Phone Usage Initiatives
Heineken's Latest Campaign Addresses Phone Use at Music Events
Collegiate Esports Tournaments
Coca-Cola and McDonald’s Extend their Partnership with Brag House
Swipable Curated Ad Inspiration
Swipify Lets Users Swipe Through the Latest Ad Campaigns
Interactive App-Themed Game Maps
Twitch Unveiled 'The Glitch' Brand Map in Fortnite for Twitchcon
Immersive Digital Experiences
Kraft and Nexus Studios Join on the Immersive Mayoverse
Bold Dating Campaigns
Tinder's It Starts with a Swipe is Released to Coincide with 'Dating Sunday'
Football-Themed Pizza Promotions
Little Caesars & NFL Debut HOT-N-READY Giveaways & Getaways
Burrito Celebrity Card Applications
Chipotle Extends Its Celebrity Card to Fans on Linkedin
Professional Short-Form Video Feeds
LinkedIn is Testing a TikTok-Like System on its Platform
Customizable Profile Social Platforms
The 'noplace' App Prioritizes Socialization
Competitive Live Games
April-8 Live Game Let's Players Challenge Friends Across The Globe
Best-Friend Social Media Features
NoteIt Allows Users to Pick 5 'BFFs' for Special Features
Social Media Music Festivals
TikTok 'In the Mix' is a First-of-Its-Kind Music Festival
Loneliness-Combating Social Campaigns
Hinge Launches the New One More Hour Campaign and Fund
Friendship-Inspired Desserts
Snapchat and Gelato Messina Created a Special Flavor for Mates Day
Social Media Impact Studies
Instagram Allows COS to Conduct Mental Health Research
Child Creator Casting Calls
Kid-Focused Social Network Zigazoo Hosts Casting Call for New Creators
Short-Form Foodie Feeds
Uber Eats is Testing Out a New Vertical Feed Like TikTok and Instagram
In-Arena Content Spaces
TikTok and MLSE Introduced the Creator Zone and a Live Content Series
Comprehensive Entertainment Apps
Bebuzee Has Expanded Its Platform by Adding Bebuzee TV
Private Social Photo Apps
The 'Retro' App Focuses on Mindful Sharing with Select Others
Gen Z Basketball Campaigns
Rivalry Unites with Basketball Forever for a Gen Z-Focused NBA Campaign
Social Camera Fitness Apps
SnapFit Lets Users Document Their Journey with Photos
Resourceful Digital Platform Events
Meta will Host an Immersive Instagram Family Pop-Up in NYC
Innovative Digital Signage
Creative Realities Enhances Fan Engagement & Outcomes with New Signage
Photo-Collecting QR Codes
GuestSnap Uses a QR Code to Collect Guest Photos at Events
Film Industry Networking Apps
The 'BeScene' App Takes a Swiping Approach to Networking
Hockey-Focused Influencer Campaigns
Great Clips Introduces the ‘Show Your Flow’ Campaign
Retro Social App Devices
Edwar Banquet Designs the Retro Instagram Gadget with a Console Shape
Personalized Retail Media Networks
Thrive Market Collaborates with Instacart on a New Network
Musical Social Media Channels
Snipy is a Social Network for Musicians to Connect with One Another
Drone Marketing Initatives
LEGO Takes to the Sky with Drone Show and Aerial Messages
Gen Z Advertising Tools
YouTube Launches a New Music Tool to Connect Advertisers with Gen Z
Hidden Social App Mini-Games
Instagram Entices Users with Hidden Games in Their DMs
Authentic Ambassador Campaigns
BeReal is Looking for "The Realest Person on Earth"
Music-Centric Branding Initiatives
BACARDÍ Rum Partnered with the MTV Video Music Awards
Social Media-Integrated AI Lenses
Snapchat Launches the New AR Lenses with ChatGPT
Digital Social Sharing Spaces
The Shilo App Invites Users to Share and Curate What They Love
Social Vlogging Apps
Shortake Let's Users Capture a Few Moments Every Day
Promotional Influencer Videos
Activision Recruits Multiple Creators to Appeal to Gen Z Consumers
Limited Political Social Medias
Meta's 'Threads' Allows Users to Limit Political Content Shown
Mobile Streaming App Stories
Twitch is Rolling Out a Daily 'Story' Feature on its Mobile App
Pocket Concierge Apps
The Scene Matches Users to Restaurants, Bars, Clubs & Cafes
SaaS Influencer Marketing Tools
Beeing Social Launches 'Buzz Bee Buzz' for Influencer Marketing
Secondary Social Media Features
Instagram is Rolling out the Flipside Feature On User Profiles
Fandom-Exploring Sports Partnerships
NFL and Mitchell & Ness Collaborate to Spotlight Fan Stories
Short-Form Gaming Video Apps
'FreshCut' is TikTok for Video Games and Gaming News
Social Posting Platform Features
Threads Launches the New Send on Instagram Feature
Social Sticker Features
Instagram Unveils the New Sticker Features for Stories and Other Content
AI-Generated Image Backgrounds
Snapchat Launches the AI-Powered 'Dreams' Feature
Media Release Monitoring Apps
The 'Upcoming' App Helps Users Track Favorite Media and Explore
Social Sharing Upgrades
Snapchat Introduces an After Dark Feature for Dynamic Sharing
City Exploration Apps
Concrete is a Social Exploration App Inviting Users to Discover Their City
Music Content Campaign Tools
Spotify Presents the Showcase Tool for Artists to Promote
Private Social Media Services
Instagram Now Allows Posts and Reels to be Shared with Close Friends
April Fool's Lifestyle Collections
Nugget Introduced Its 'Most Trendiest - High Endiest' Line Yet
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Secondary Social Profile Features
Instagram Previews a New Flipside Feature for Private Posting
Social App Feature Updates
Instagram is Moving the Status Update Notes to Profiles
Year-Long Professional Content Calendars
Content Squeezy Provides Social media Ideas
Intellectually Stimulating Social Media
Maven Goes Back to Basics with Traditional Algorithms
Safety-Oriented Social Tools
Instagram Aims to Protect Vulnerable Teens with its New Safety Update
Invite-Only Family Memory Hubs
Kinnect Unveils its New and Enhanced Mobile Application
Social App-Sourced Tickets
TikTok Launches its New Live Event with Ticket Sales by Tickets.com
New Year Sandwich Promotions
This Urban Eat On-Pack Promo Offers Hundreds of Prizes Up for Grabs
Daily-Prompting Social Journals
Journal. Invites Users to Share Their Thoughts and Feelings
Social Media Lead Generation
IgLeadGen Helps People Find and Target Leads for Business
Creative Collaboration Clubs
Dazed Has Launched a New Social Media App Called Dazed Club
Social-Platform Live Sport Features
Threads is Rolling Out Live Sports Scores with the NBA
TV-Specific Pop Informants
COVER Emerges as the Essential App for TV Show Aficionados
Real-Time Home Screen Sharing
Snapshare Widget Lets Users Share Content Right to Friends' Screens
Seamless Sports Betting Apps
theScore Bet Debuts New Commercial Spots as part of Fall Campaign
Sports Affiliated Restaurant Campaigns
NFL Trio Star in a Official Grill + Bar Sponsor Campaign
Gamified AI Quizzes
SnapQuiz Offers a Vast Library of Quizzes with Something for Everyone