The Forever 21 Plus Instagram Account Showcases More Bloggers
Alyson Wyers — April 1, 2016 — Marketing
Following the controversial launch of the Forever 21 Plus Instagram account last February, the fashion brand has listened to follower feedback and included more plus-size bloggers in place of models. The social account, which has over 50,000 followers, originally received backlash for featuring women (sized 0X to 3X) who were considered to be too thin for 'plus-size' status. By showcasing more plus-size bloggers, the clothing retailer is attempting to display more realistic women wearing Forever 21 Plus clothes. They have also deleted some images to further enhance their new Instagram esthetic.
However, controversy continues as social media users debate whether a segregated plus-size Instagram is necessary or even beneficial when it comes to the self-esteem of women and their body image.
However, controversy continues as social media users debate whether a segregated plus-size Instagram is necessary or even beneficial when it comes to the self-esteem of women and their body image.
Trend Themes
1. Inclusive Body-positive Campaigns - Fashion brands are embracing inclusive body-positive campaigns by featuring plus-size bloggers and models, disrupting traditional beauty standards.
2. Authentic Representation - By showcasing realistic women wearing their clothes, brands are striving to create an authentic representation of diverse body types, challenging the industry's narrow standards.
3. Social Media Backlash - The controversial launch of the Forever 21 Plus Instagram account has sparked a larger conversation on social media about the need for more diversity and inclusivity in the fashion industry.
Industry Implications
1. Fashion Retail - Fashion retailers can incorporate inclusive campaigns and diverse representation to redefine beauty standards and attract a wider customer base.
2. Body-positive Advocacy - With the rise of body-positive movements, there is an opportunity for advocacy groups to collaborate with fashion brands and promote positive body image.
3. Social Media Marketing - Brands can leverage social media platforms to engage with their audience and address concerns related to body image, fostering a more inclusive and positive online community.
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