Samsung's Join the Flip Side Takes Cues from 90s Horror Movies
Laura McQuarrie — July 14, 2023 — Marketing
References: adweek
Last year, Samsung debuted its Join the Flip Side campaign and this year, it's returning with a new spot that takes cues from 90s horror movies and promotes the brand's foldable phone range. The success of the first iteration led to the second instalment of this campaign, which tells the story of people haunted by foldable objects.
Summer camp is a classic scene for teen horror movies and this campaign leans into it by introducing the Z Flip, which "possesses an irresistible power over anyone who lays eyes on it." One by one, the campers are transfixed by the flip phone and as they flee, they do their best to shield their eyes from other foldable objects like cutlery.
This clever and humorous campaign effectively taps into fears surrounding the daunting task of switching from one phone to another.
Summer camp is a classic scene for teen horror movies and this campaign leans into it by introducing the Z Flip, which "possesses an irresistible power over anyone who lays eyes on it." One by one, the campers are transfixed by the flip phone and as they flee, they do their best to shield their eyes from other foldable objects like cutlery.
This clever and humorous campaign effectively taps into fears surrounding the daunting task of switching from one phone to another.
Trend Themes
1. Horror-themed Phone Campaigns - This trend explores the use of horror movie themes in phone advertising, creating engaging and memorable campaigns.
2. 90s-inspired Marketing - This trend takes inspiration from 90s horror movies to create nostalgia-driven marketing campaigns that resonate with target audiences.
3. Foldable Phone Promotion - This trend focuses on promoting and highlighting the unique features and benefits of foldable phones through creative and entertaining marketing campaigns.
Industry Implications
1. Telecommunications - The telecommunications industry can leverage horror-themed phone campaigns to capture consumer attention and differentiate their products in a crowded market.
2. Entertainment - The entertainment industry can adopt 90s-inspired marketing strategies to promote movies, TV shows, or events targeted at nostalgic audiences.
3. Consumer Electronics - The consumer electronics industry, particularly the foldable phone segment, can benefit from innovative and disruptive marketing approaches like the Join the Flip Side campaign.
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