The top May 2014 social good trends feature a variety of powerful, interactive and memorable campaigns supporting various causes. Getting people's attention can be a very challenging task with everyone's eyes glued to their smartphones and attention spans shorter than ever before, but campaigns like the Catchy Cervical Cancer Raps and Anti-Abuse Vending Machines effectively get people to listen and to consume information.
Also featured here is the anti drive and text campaign that went viral. All of these ads did exceptional jobs in capturing the attention of markets often distracted by other things. Social messages are the most important and these campaigns delivered.
For more insight into today's top social good trends, marketing strategies and new organizations and social businesses, check out Trend Hunter's Social Good Trend Report.
Top 65 Social Good Trends in May
61
Easter Animal Cruelty Ads
PETA's Easter Ad Highlights the Egg Industry's Killing of Chicks
60
Abandoned Activism Art
Seph Lawless Photographed the Abandoned Randall Park Mall
59
Familial Poverty Photography
'Living on a Dollar a Day' Will Make You Think Twice
58
Homeless Possession Photography
John Kilar's Skid Row Photography is Powerful and Heart-Wrenching
57
Abruptly Ended Fairy Tales
The Abril Educacao Ad Campaign Encourages People to Keep Reading
56
Decrepit Illusory Paintings
This Perspective Street Art Painting Reminds of Disaster in Japan
55
Drown-Simulating Websites
CLM BBDO Created a Website that Lets Viewers Simulate Drowning at Sea
54
Juxtaposed Weaponry Ads
The Adot Words Kill War Campaign is a Powerful Call to Peaceful Arms
53
Charitable Testicle Waxings
Men Participate in Not-The-Sac Wax For Testicular Cancer Canada
52
Illustrated Anti-Bullying Ads
This Anti-Bullying Campaign is Candid and Direct
51
Feline Abuse Awareness Footwear
Vans Cat Shoes Were Made to Support the ASPCA
50
Cleavage-Blaming Abuse Ads
The Star Models Sexual Violence Campaign Promotes a Powerful Message
49
Negotiable Payment Cafes
The UK is Offering Its First Pay-As-You-Feel Cafe
48
African Atrocity Photography
This Conflict Photo Series is Raw and Sheds Light on a Serious Issue
47
Mother-Child Fashion Ads
The Born Free Africa Campaign Stars Doutzen, Sasha and Karolina
46
Negative Speech Boycotting Campaigns
The 'You Don't Say' Campaign Shows Us Our Lingo Needs Change
45
Endangered Avian Murals
This Street Artist Paints Endangered British Birds in London
44
High-Tech GPS Lifejackets
These Lifejackets Could Help Prevent Fatalities in a Sea Disaster
43
New Age Feminist Magazines
Girls Like Us is a Modern Feminist Manifesto
42
Interactive Shrinking Ads
This Anti-Bullying Film Gets Shorter Each Time You Share it on Facebook
41
Marathon Tribute Sneakers
New Balance Released a Shoe in Honor of the Boston Marathon 2014
40
Charitable Anti-Abuse Ads
The Penny Prison by Movimento De Mulheres Fights for Women's Rights
39
Sudanese Refugee Photography
Mike Mellia's South Sudan Photography Project is Inspiring
38
Hope-Revealing Candles
The Amnesty International Freedom Candles Contain a Promises Within
37
Explosive Weapon Photography
This Explosion Photo Series Highlights How Weaponized Our World Is
36
Viral Good Deed Videos
Break.com and Prank It FWD Teamed Up to Do This Nice April Fools Prank
35
Sterotype-Reversing Ads
This Women Empowering Ad Flips Stereotypes Upside Down
34
Smartphoneless Rickshaw Rides
An Uber-Like Rickshaw Service Helps Low Income Workers in Pakistan
33
Icon-Emulating Kids Photography
Eunique Jones' Snaps Kids Dressed Up as Icons for Girl Empowerment
32
Photo App-Based Auctions
The Instaheart Charity Auction Takes Place Entirely on Instagram
31
Feel-Good Homeless Pranks
These Homeless People Are in for a Memorable Gourmet April Fool's Dinner
30
Resourceful Money-Saving Fonts
Ryman Eco is the New Sustainable Font That Could Help the Planet
29
Disappearing Animal Campaigns
WWF Compares Endangered Animals to Vanishing Snapchat Photos
28
Supportive Rainbow Coffee Campaigns
The Rainbow Coffee Project Uses Java to Raise LGBT Awareness
27
Anti-Abuse Vending Machines
The Helpless Machine Made for a Shocking Domestic Violence Campaign
26
Paper-Made Schools
Shigaru Ban Helps Those in Need by Replacing the Miao Miao School in China
25
Poverty-Violence Awareness Campaigns
The 'Locust Effect' Highlights Violence Against the Poor
24
Bold HIV Awareness Campaigns
This Interactive Online Campaign Encourages Open Conversations on HIV
23
Inspirational Makeup-Removing Ads
Dermablend's 'Camo Confession' Proves Beauty is on the Inside
22
Edible Can Structure Competitions
'Canstruction Encourages Designers to Build Using Canned Food
21
Cute Puppy Video Campaigns
The Pedigree Adoption Drive Video is Direct
20
Economical Weather Impact Charts
This Weather-Affecting Infographic Showcases Overlooked Facts
19
Paper Log Abodes
Shigeru Ban Constructs Temporary Shelters to Help the Philippines
18
Kid-Friendly Environmental Apps
The Four Seasons Earth Day App Will Help Your Kids Be More Green
17
Brutal Distracted Driving Ads
This Ad Aims to Discourage Text Messaging While Driving
16
Energy-Wasting Tattletale Apps
Environmental Reporting App LightsOut Lets Users Note Harmful Acts
15
Hate Message Response Ads
This Honey Maid Ad is a Response to Hateful Comments
14
Modern Passover Scripture Apps
This App Offers a Rich Multimedia Version of the Passover Haggadah
13
Gigantic Child Victim Portraits
The #NotABugSplat Poster is a Reminder of Drone Strike Casualties
12
Chemical-Emitting Board Games
Purling London's Luxury Chess Set Raises Awareness of Modern Warfare
11
Tiger-Saving Songs
The 'Endangered Song' Represents the Small Sumatran Tiger Population
10
Uncompassionate Poverty Experiments
The Pilion Trust Tests Concern for Poverty in London
9
Catchy Cervical Cancer Raps
Nadia Kamil Raps About the Importance of Pap Smears
8
Charitable Card Readers
This Special Square Credit Card Reader Supports the Fights Against AIDS
7
Planetary Cake Pops
These Environment-Themed Cake Pops Celebrate Earth Day 2014
6
Charitable Falling Food Videos
‘Raining Food’ Shows YouTubers Being Sloshed with Food for Charity
5
Mormon-Inspired Memo Books
These Gorgeous Memos' Vibrant Designs are Inspired by the Mormon Faith
4
Charitable Space Adventures
Donating to the Ticket to Rise Contest Could Win You a Ticket to Space
3
Lost Daughter Exhibitions
The Terracotta Army is an In-Situ Installation Featured at Centquatre
2
Charitable Shark Shirts
This Shark T-Shirt Cleverly Reminds That Sharks are Worthy Creatures Too
1
Celebrity Peace Projects
Lily Allen Takes a Stand with the Axe Peace Project and Their Fans
Related Ideas
AI-Driven Video Generation Platforms
Cadbury Launches the a Cheer for Every Volunteer Campaign
Celebrity-Fronted High-Fashion Campaigns
Versace's 2024 Icons Campaign Embodies the Brand's Ethos
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Mental Health Awareness Totes
ALDO and Kids Help Phone Join Forces on the HEARTTOTE
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
GenAI Flip Phone Campaigns
Motorola's Styled with Moto Features AI-Generated Virtual Models
Next-Gen Graphic Attire
Serenity Trends’ Graphic Clothing Offers a Futuristic Aesthetic
Hug-Inspired Olympics Campaigns
Coca-Cola's Summer Olympics Campaign was Inspired by True Events
Literature-Inspired Packaging Designs
Bennet's Good to Read Packs are Informative
Empowering Body-Confidence Sports Ads
Dove's 2024 Super Bowl Ad Will Inspire Young Girls
Non-AI Beauty Campaigns
The Code by Dove Fights Beauty Standards Manufactured by AI
Illustrative 420 Campaigns
Vizie Unveils His Latest Work for Grassroots' 420 Campaign
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
Star-Studded Tech Campaigns
Jewellery Pros and Music Talent Promote the Bose Ultra Open Earbuds
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Emerging Technology Publications
New Society Has Launched Its Inaugural Book About Technology
AI-Generated Soup Can Art
The Campbell’s 'pAIntings' Initiative is Inspired by Artistic Greats
Fridge-Decorating Social Trends
Bed Bath & Beyond Participated in 'Fridgescaping' Trend
Product Review-Centered Campaigns
Kitchenaid's 'Love the Racks' Campaign Was Written by a Customer
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Global Handbag Campaigns
Coach's New 'Unlock Your Courage' Campaign Promotes Personal Expression
Social Movement Medals
The Openness Medal by Samsung Invites Gen Z to Share Challenges
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Social Media News Updates
Meta's Threads Update Features a 'Trending Now' Feed for Relevant News
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Social Good Cannabis Products
Cherry Vanilla JAMS Jellies Support Breast Cancer Awareness Month
Therapeutic Nature-Inspired Campaigns
Craghoppers Introduces Its Autumn/winter 2024 Campaign
Empowering Clean Beauty Campaigns
Babe Original Celebrates Individuality with 'Originally You'
Sustainability-Driven Fashion Campaigns
pitusa's Sustainability Campaign Focuses on Reducing Waste
Active Lifestyle-Supporting Campaigns
Kellogg's® Vector® Launches the Become Your Player Campaign
Cancer Awareness CPG Packaging
This Unilever Pink Packaging Marks Breast Cancer Awareness
Offbeat Fashion Campaigns
ASOS 'Inspired By' Delivers Non-Traditional Inspiration to Style-Seekers
Whimsical Uplifting Soda Campaigns
Coca-Cola Unveils It's Magic When The World Comes Together
Smile-Reflecting Toothpaste Campaigns
Colgate & Oglivy Create the #FreeYourSmile campaign
Giving Tuesday Campaigns
Lush Embraces Giving Tuesday with the Charity Pot and the #92 Shampoo Bar
Inclusive Hair-Styling Campaigns
Dove's #MyHairAMiModo Campaign Supports Cultural Latina Hair
Pollution-Removing Murals
This Campaign Sucks by Dentsu Brings Awareness to London's Air Quality
Neighborhood-Inspired Campaigns
Kotn's F/W 2024 Collection is Released with a Witty Short-Film
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Empowering Self-Care Pizza Ads
Domino's New Ad Encourages Women to Give into Their Cravings
Rebranded Food Delivery Apps
Skip Revamps Its Brand Identity to 'Skip to the Good Part'
Mindful-Shopping Campaigns
The Ordinary’s 'Slovember' Campaign Promotes Intentional Shopping
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
Tennis Champion Beauty Campaigns
Naomi Osaka Advocates for Maybelline's 'Brave Together Program'
Scannable Snack Charity Campaigns
This Pringles Movember Campaign Updates the Brand's Mascot
Experiential Social Clubs
Marshalls' Good Stuff Social Club Empowers & Connects Women
Mental Health Snack Initiatives
Pringles Relaunched a QR Design for Exclusive Movember Tubes
Viral Video Databases
Viral Ideas Offers Inspiration for a Content Creator's Next Big Video
Positivity-Boosting Body Washes
method's Good Karma Body Wash Collection Inspires & Uplifts
Eco-Minded Millennial Ads
Coors Seltzer's 'Call to Inaction' Campaign Aims to Save Water
Kindness-Promoting Beverage Campaigns
Culture Pop Soda Partners with Point Guard Derrick White
Interactive Connected Packaging
Asahi Beverages Philippines Debuts a New Experience
Provocative Guerrilla Campaigns
Jewelry Brand MWCurated Uses Fake Infidelity Flyers for Marketing
Music-Inspired Retail Campaigns
Macy’s is Launching Its Summer’s Greatest Hits Campaign
Gen Z Breakfast Campaigns
'Start the Day the Totino’s Way' Targets Teens Who Skip Morning Meals
Creator-Friendly Initiatives
Patreon Lights Up Times Square with Creator-Centric Billboard
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Complimentary Soup Trucks
The Good Humor Soup Truck is Sharing Free Soup in NYC
Technology News Summaries
TechTok Helps Readers Stay On Top of News in Five Minutes
Social Media Fridge-Decorating Trends
Lynzi Judish Released Several Viral 'Fridgescaping' Videos
Gen Z-Focused Video Campaigns
Astroyogi is Introducing a New Campaign that Aims to Attract Gen Z
Wasteful Shopping Billboards
Not On The High Street's Billboards Highlight a "Don't Gift Guide"
Anti-Doomscrolling Robots
NABS & Amplify Created the DoomScroller for World Mental Health Day
Motivational Breakfast Ccampaigns
Quaker Canada Introduces '100 Reasons to Rise'
Breast Cancer Awareness Tees
SPRHRA’s Launched a Limited-Edition Breast Cancer Awareness Tee
Sustainable QSR Litter Adverts
McDonald's Malta Presents New Captivating Eco-Centric Campaigns
Peeling Cheese Packaging Billboards
This Babybel Billboard is Inspired by the Product's Packaging
Brand-Boosting Social Media Contests
Iconic Beverage Group Debuts the Iconic Agua Challenge
Social-First Car Campaigns
Škoda's Reddit Car Share Amplified the Voices of Passionate Fans
Swipable Curated Ad Inspiration
Swipify Lets Users Swipe Through the Latest Ad Campaigns
Mother-Themed Hat Designs
Mother Hats Offers Stylish Headwear and Empowerment
Star-Studded Phone Campaigns
T-Mobile's Ad Features Snoop Dogg, Kai Cenat, and Patrick Mahomes
Social Media-Inspired Merch Ranges
The X Merch Collection Includes Two Styles
Women's Healthcare Books
Evvy Launched a Gender Health Gap Book for Equal Research Day
Refreshed Beauty Jingles
Maybelline Reworked the Maybe It’s Maybelline Jingle for a New Generation
Sportswear Training Campaigns
FKA Twigs Redefines Movement with On's Fall/Winter 24 Capsule
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Loneliness-Combating Social Campaigns
Hinge Launches the New One More Hour Campaign and Fund
Chinese Youth Search Reports
Xiaohongshu Has Released Report on Search Habits Among Youth in China
Community Behavioral Health Campaigns
Comprehensive Healthcare Debuts a New Recruitment Campaign
Kindness-Promoting Marketing Campaigns
Once Upon a Coconut Launches 1 Million Acts of Kindness
Accessible Mental Health Trainings
Maybelline Brave Talk is an Empowering Five-Step Online Program
Hip Hop-Honoring Exclusive Campaigns
Hennessy and cHIP sHOP Join Forces on a New Campaign
Stigma-Breaking Motherhood Billboards
Molly Baz and Bobbie Send a Message of Empowerment
Authentic Fashion House Campaigns
Gucci's Spring/Summer 2024 Collection Celebrates Real Women
Cancer Awareness-Supporting Cannabis Initiatives
Ethos Cannabis Launches Colas for a Cure
Social Justice Desert Campaigns
Ben & Jerry's 'Make Some Motherchunkin' Change' Campaign Debuted
Global Storytelling Initatives
Vans Announces its Narrative-Centric Always Pushing Campaign
Inclusive Voting Campaigns
The Body Shop Worked with Apathy is Boring to Improve Voter Turnout
Hard-To-Read Health Campaigns
A Specsavers Campaign Encourages Movie-Goers to Check their Sight
Australian Yogurt Campaigns
Yoplait Launches a New Platform and Marketing Campaign with AJF
Marketing Social Advocacy Tools
Nut Tree Helps Smaller Brands Boost Their Presence
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Influencer-Starring Car Commercials
Toyota's New Short Film Seeks to Resonate with Gen Z Customers
Unknown Birthday Campaigns
Grey Bangladesh & Tasty Treat Address a Significant Issue in Bangladesh
Athlete-Centric Bingo Campaigns
The 'Share Your Bingo Moment' Campaign Spotlights Olympic Legends
Bizarre Soda Campaigns
Dr Pepper's Try More Weird Disrupts Life's Boredoms with Weirdness
Toxic-Free Election Challenges
Stonyfield Organic Addresses Both Environmental and Social Concerns
Artwork-Adorned Reusable Bags
This Giant Food Reusable Bag Campaign Supports Nonprofits
Disaster Relief-Supporting Pr Initiatives
Publicity for Good Supports Hurricane Helene Relief
Authentic Ambassador Campaigns
BeReal is Looking for "The Realest Person on Earth"
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Gut Health Yogurt Campaigns
The Activia The Good Gut Guide Campaign Features Rachel Stevens
Mental Health-Focused Brand Initiatives
Maybelline New York Partners with WHO Foundation
Athlete-Backed Mental Health Campaigns
The Love, Your Mind Campaign Aims to Support Mental Health
AI Social Media Generators
Snowball FATG Can Help Create Viral Social Moments in Seconds
Creative Sun Safety Installations
Giant Beach Installation is a Reminder to Practice Sun Safety
Empowering Soccer-Inspired Campaigns
Gatorade Has Partnered with Renowned Soccer Icons
International Awareness-Bringing Events
Illumina Recently Ran Its Steps Against Cancer Campaign
Viral Political Campaign Accessories
The Viral Harris-Walz Camo Hat Appeals to Gen Z Voters
SaaS Influencer Marketing Tools
Beeing Social Launches 'Buzz Bee Buzz' for Influencer Marketing
Activism-Focused Apparel Capsules
Aéropostale and Global Citizen Launch a New Apparel Collection
Uplifting Virtual Influencer Collabs
The Lennnie x Dove Collab Promotes Body Positivity
Awareness-Raising Apparel
The Hats for Hope Movement Introduces a Stylish Crewneck to Its Campaign
Empowering Consumer-Centric Campaigns
Which? Launches a Festive Campaign to Empower Shoppers
Pop Culture Presidency Campaigns
Kamala Harris Adopts Charli XCX's 'Brat' Trend for Her Campaign
Mobile Device Addiction Campaigns
The Women's Brain Health Initiative Highlights a Growing Concern
Women-Led Toronto Florists
May Flowers Flourishes with a Captivating Approach to Floral Design
Awareness-Raising Airline Campaigns
American Airlines Has Partnered with Stand Up to Cancer
Music Content Campaign Tools
Spotify Presents the Showcase Tool for Artists to Promote
Fathers Day Short Films
Dove Men+Cares Debuted the 'Care Makes a Dad' Initiative
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Social Good Brand Practices
Dignity Coconuts Positions Itself to Combat Human Trafficking
Love-Centric Public Service Announcements
Ad Council & R/GA Debut the Love Has No Labels Campaign
Digital Community-Branded Product Lines
The Girl Math Gang Debuts New Product Offerings
Inventive Charity Initiatives
Spark Financial's Annual Charity Initiative is for Autism Awareness
Lighthearted Meme Apps
Goodday is a Meme App Designed to Inspire Happiness
Intellectually Stimulating Social Media
Maven Goes Back to Basics with Traditional Algorithms
Personalized Notification Tools
Good Vibes Notifications Offers a Daily Dose of Information
Blood Center Campaigns
Markham Yard Releases the Blood Center Campaign to Inspire Donations
Mental Health Community Engagement
OOt Social Health Recently Launched Its Application
Breast Cancer Awareness Campaigns
La Boulangerie Boul'Mich Partnered with Susan G. Komen
Compassionate Dietary Choices Ads
DairyTruth.ca Launches #DairyFreeToronto Campaign
TV-Specific Pop Informants
COVER Emerges as the Essential App for TV Show Aficionados
Censorship-Combatting Social Media Campaigns
Operation Retweet Uses AI-Generated Avatars
Gamified Inspiration Networks
Dailycrowds Gamifies Social Interaction for Motivation and Insights
Social Media Visibility Boosting
Instagram hashtags is a Free Service to Enhance Your Instagram