Dermablend's 'Camo Confession' Proves Beauty is on the Inside
Sarah Dos Santos — April 4, 2014 — Social Good
Dermablend's inspirational new ad 'Camo Confession' lets famous women reveal their natural looks. After releasing its latest ad for corrective cosmetics, Dermablend did something that most makeup brands would never dare to do: create an ad that relates to women all over the world in a genuine way.
The series features Cassandra Bankson, a model and YouTube star who suffered from acne for most of her life, and Cheri Lindsay, a volleyball coach who has a skin pigmentation condition. The video starts off with the kind of look you'd see them have in the media but when the intro ends the women take a cloth and start wiping off their makeup. As their true skin is shown, they begin to tell the story of the bullying they faced growing up and how they overcame it.
Camo Confession is so inspiring to women. It shows them that this idea of perfection the media portrays is nothing but a fairy tale, and that they should appreciate their true selves. This ad is such a beautiful concept and one can only hope its impact will spread.
The series features Cassandra Bankson, a model and YouTube star who suffered from acne for most of her life, and Cheri Lindsay, a volleyball coach who has a skin pigmentation condition. The video starts off with the kind of look you'd see them have in the media but when the intro ends the women take a cloth and start wiping off their makeup. As their true skin is shown, they begin to tell the story of the bullying they faced growing up and how they overcame it.
Camo Confession is so inspiring to women. It shows them that this idea of perfection the media portrays is nothing but a fairy tale, and that they should appreciate their true selves. This ad is such a beautiful concept and one can only hope its impact will spread.
Trend Themes
1. Authentic Beauty - The trend of showcasing natural beauty and embracing imperfections creates opportunities for beauty brands to promote self-acceptance.
2. Inclusive Marketing - The trend of featuring diverse individuals with unique stories in advertisements opens up innovative marketing approaches that resonate with a wider audience.
3. Empowering Narratives - The trend of using storytelling to empower individuals and promote self-confidence provides an avenue for brands to connect with consumers on a deeper emotional level.
Industry Implications
1. Beauty and Cosmetics - The beauty industry can embrace the trend of authentic beauty and inclusive marketing to disrupt conventional standards and foster self-acceptance.
2. Advertising and Marketing - The advertising industry can explore the trend of empowering narratives to develop impactful campaigns that resonate with consumers and drive positive social change.
3. Digital Media and Entertainment - The digital media and entertainment industry can leverage the trend of showcasing diverse stories to create more inclusive content that reflects the real experiences of diverse individuals.
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