Men Participate in Not-The-Sac Wax For Testicular Cancer Canada
Meghan Young — April 4, 2014 — Pop Culture
References: testicularcancercanada & fastcocreate
The Not-The-Sac Wax campaign didn't stay away from the nether region for these unfortunate male participants. 20 volunteers were laid out on a waxing table to bring some much needed testicular cancer awareness. Although Not-The-Sac Wax originally started out as a way to prove that women have better pain thresholds than men, it developed into something a lot more meaningful, which will help sooth the lingering pain--hopefully.
A collaborative effort between Toronto-based post-production and design shop Crush Inc and BBDO Canada, the Not-The-Sac Wax campaign was shot in slow-motion to really capture the suspense leading up to the main event as well as their hilarious reactions. It may have raised funds for Testicular Cancer Canada, but the video itself is priceless. Each and every expression of pain will have people chuckling in no time.
A collaborative effort between Toronto-based post-production and design shop Crush Inc and BBDO Canada, the Not-The-Sac Wax campaign was shot in slow-motion to really capture the suspense leading up to the main event as well as their hilarious reactions. It may have raised funds for Testicular Cancer Canada, but the video itself is priceless. Each and every expression of pain will have people chuckling in no time.
Trend Themes
1. Charitable Awareness Stunts - There is an opportunity for companies to create buzz and raise awareness for social causes by developing comedic or shocking stunts that go viral on social media.
2. Slow-motion Video Marketing - Companies can incorporate slow-motion video into their marketing campaigns to capture suspense and emotion, and create content that is shareable and memorable.
3. Gender-based Pain Studies - There is a potential for companies and organizations in healthcare or pain-relief industries to conduct research on the perceptions of pain thresholds between genders and develop products or services based on those findings.
Industry Implications
1. Non-profit/charity - Non-profits can use viral stunts to increase their visibility and generate more awareness and donations for their cause.
2. Marketing/advertising - Marketing agencies and companies can incorporate slow-motion video into their campaigns to create shareable and memorable content for their audience.
3. Healthcare/pain Relief - Healthcare companies and researchers can explore the difference in pain experience and perception between genders and develop products/tools/services to address those differences and enhance pain relief.
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