The 'You Don't Say' Campaign Shows Us Our Lingo Needs Change
Jennifer Paul — April 25, 2014 — Social Good
References: facebook & sftimes.co
The You Don't Say? campaign comes from Duke University students. The idea behind the campaign is to encourage everyone to think before they speak, because sometimes what we see as being harmless can be offensive to someone else. In particular, those words that we use loosely that also have a very negative definition behind them.
Although most of us don't have bad intentions when we speak to people and use some of these words, we still are not being conscious of any negativity we may be conveying. Some phrases that are said with harmless intent are bitch, man up, no homo, that's so gay, don't be a pussy and many others.
The You Don't Say? campaign specifically addresses the misuse of language that often relates to the LGBTQ community.
Although most of us don't have bad intentions when we speak to people and use some of these words, we still are not being conscious of any negativity we may be conveying. Some phrases that are said with harmless intent are bitch, man up, no homo, that's so gay, don't be a pussy and many others.
The You Don't Say? campaign specifically addresses the misuse of language that often relates to the LGBTQ community.
Trend Themes
1. Negative Speech Awareness - Disruptive innovation opportunity: Creates opportunities for language-filtering technologies and educational programs that raise awareness about the impact of negative speech.
2. LGBTQ Community Support - Disruptive innovation opportunity: Opens up possibilities for inclusive marketing strategies, diverse representation in media, and development of LGBTQ-friendly products and services.
3. Cultural Sensitivity Training - Disruptive innovation opportunity: Drives the demand for training services and platforms that provide cultural sensitivity education to individuals and organizations.
Industry Implications
1. Technology - Disruptive innovation opportunity: Language-filtering software and AI-powered speech monitoring solutions can be developed to detect and prevent negative speech in various online platforms.
2. Marketing and Advertising - Disruptive innovation opportunity: Brands can tap into the LGBTQ market by integrating diverse and inclusive messaging in their marketing campaigns and initiatives.
3. Education and Training - Disruptive innovation opportunity: Language education programs and online platforms can offer cultural sensitivity training to individuals, schools, and businesses to promote inclusivity and reduce negative speech.
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